Flipkart on Tuesday announced its foray into original video content with the launch of Flipkart Video Originals, taking the competition in the video-streaming space a notch higher. Integrated within the Flipkart video platform, which was launched in August this year, Flipkart Video Originals will be curated exclusively for the Flipkart platform, the firm said.
The leadership of e-commerce giants Flipkart and Amazon India has been called by Commerce and Industry Minister Piyush Goyal for a meeting on Thursday to discuss charges against them by the Confederation of All India Traders (CAIT).
The trader body met him on Wednesday with what it said was evidence of ‘deep discounting and predatory pricing’ by both the entities at their recent festive season sale.
Despite the ongoing slowdown in the economy, e-tailers including Amazon and Flipkart have clocked in Rs 19,000 crore value sales in the six-day long festivities which started on 29 September. Homegrown Flipkart led the e-commerce platforms in terms of GMV (Gross Merchandise Value) with its standalone share at over 60%, consultancy firm RedSeer said. “Strong performance across categories including mobiles was the key reason for Flipkart leadership.
Amazon.com Inc. and rival Walmart Inc. reported record revenue for their six-day India sales festivals as e-commerce catches on with buyers and sellers in smaller Indian towns, moving beyond the country’s urban, English-speaking population.
The American competitors have been dueling in India since Walmart cut a $16 billion deal for control of local pioneer Flipkart Online Services Pvt last year.
E-commerce major Amazon and its arch rival, Walmart-owned Flipkart, have independently claimed that their sales for this season — Great India Festival and The Big Billion Days, respectively — were the highest-ever in India’s e-commerce history.
Flipkart on Friday said it had clocked 70 billion views in six days of The Big Billion Days (TBBDs). It also said there was almost 50% growth in the number of new customers, as compared to last year.
The country’s two premier e-commerce firms claimed top spot with their own set of numbers in mega festival season sales.
Even as the six-day flagship festive sale is coming to an end Friday midnight, Amazon and Flipkart said more than half their growth during this period came from new customers, especially those in smaller cities and towns.
Indian homes are steadily warming up to smart speakers. Walk into any modern household in a metro city and chances are you will get to hear the residents issuing voice commands such as “Alexa, play top Hindi songs,” “Alexa, turn on the lights,” or “Alexa, Wake me up at 6 am”. Thanks to Amazon’s Alexa-powered smart speakers, the Jeff Bezos-owned firm now has quite a formidable Echo family of devices—Echo Input, Echo Dot, Echo, Echo Spot, Echo Plus, and Echo Show.
Dispelling the fear that a slowing economy may affect consumer behaviour, e-commerce majors Flipkart and Amazon India have said they witnessed record transactions on their platforms on the first day of their annual festive sale, which started early on Sunday.
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