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The Factor brothers are confident you won't smash your makeup box if it contains their lineup of cosmetics. In addition to its makeup for the lips, eyes, and face, Smashbox Beauty Cosmetics offers makeup brushes, pencils and sharpeners, stylist bags, makeup removers, cleansers, and moisturizers. The company's products are sold in stores the likes of Ulta, Sephora, and Nordstrom, primarily in the US but also in Canada. The company boasts cruelty-free products and recyclable packaging. Smashbox Beauty Cosmetics came into existence in 1997 when brothers David and Dean Factor (great-grandsons of legendary makeup artist Max Factor) became fed up with the quality of cosmetics made for photographic use.

Smith & Vandiver started out as a lotion retailer in Santa Cruz, California, in 1970. Smith & Vandiver Corporation company helps to put "Ahh" in spa. Smith & Vandiver makes and markets foot care and spa items containing natural ingredients, such as shea butter, tea tree oil, and peppermint oil, as well as bath products, soaps, lip balms, and fragrances. The company's product lines are sold through more than 6,000 locations including specialty and gift retailers, as well as department stores.

SoftSheen/Carson Products is keeping the shine on its ethnic beauty. The company is one of the world's leading makers of ethnic hair care and beauty products, including shampoos, conditioners, gels, hair straighteners, relaxers, and shaving products. Its brands include Let's Jam, Baby Love, Optimum Care, Dark and Lovely, Magic Shave, and Weave Care. Founded in 1964 by Edward and Bettiann Gardner, SoftSheen was the largest African-American-owned beauty products company in the country until its acquisition in 1998 by L'Oréal USA, a division of French cosmetics giant L'Oréal. Carson was a subsidiary of L'Oréal USA before being merged with SoftSheen in 2000.

Sothys Paris is a cosmetics and skin care wholesaler and retailer. Products include face care (cleansers, moisturizers, and items to oxygenate), body care, and sun care, as well as men's grooming products (detoxifying, age-defying, and hydrating). The firm has a research and development laboratory, an institute in Paris, factories in the US and France, and worldwide distribution channels. Sothys Paris is hoping to expand its product base across the sea; the skin care retailer opened its first facility in the US (New York) in mid 2005 called L'Institut Sothys Paris.

Sothys USA wants women to be able to wash away the stress of the day so that they can keep their girlish glow alive and well. Sothys USA offers high-end skin care products, including three collections: basic, specialized care, and intensive care. In its licensed salons, trained estheticians create custom skin care programs for individual clients, including spa treatments, classes and workshops and home skin care. The firm also provides sun care, body care, and makeup items. Sothys USA is a subsidiary of Sothys Paris and has had a US presence for more than two decades.

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