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Smith & Vandiver started out as a lotion retailer in Santa Cruz, California, in 1970. Smith & Vandiver Corporation company helps to put "Ahh" in spa. Smith & Vandiver makes and markets foot care and spa items containing natural ingredients, such as shea butter, tea tree oil, and peppermint oil, as well as bath products, soaps, lip balms, and fragrances. The company's product lines are sold through more than 6,000 locations including specialty and gift retailers, as well as department stores.

SoftSheen/Carson Products is keeping the shine on its ethnic beauty. The company is one of the world's leading makers of ethnic hair care and beauty products, including shampoos, conditioners, gels, hair straighteners, relaxers, and shaving products. Its brands include Let's Jam, Baby Love, Optimum Care, Dark and Lovely, Magic Shave, and Weave Care. Founded in 1964 by Edward and Bettiann Gardner, SoftSheen was the largest African-American-owned beauty products company in the country until its acquisition in 1998 by L'Oréal USA, a division of French cosmetics giant L'Oréal. Carson was a subsidiary of L'Oréal USA before being merged with SoftSheen in 2000.

Sothys Paris is a cosmetics and skin care wholesaler and retailer. Products include face care (cleansers, moisturizers, and items to oxygenate), body care, and sun care, as well as men's grooming products (detoxifying, age-defying, and hydrating). The firm has a research and development laboratory, an institute in Paris, factories in the US and France, and worldwide distribution channels. Sothys Paris is hoping to expand its product base across the sea; the skin care retailer opened its first facility in the US (New York) in mid 2005 called L'Institut Sothys Paris.

Sothys USA wants women to be able to wash away the stress of the day so that they can keep their girlish glow alive and well. Sothys USA offers high-end skin care products, including three collections: basic, specialized care, and intensive care. In its licensed salons, trained estheticians create custom skin care programs for individual clients, including spa treatments, classes and workshops and home skin care. The firm also provides sun care, body care, and makeup items. Sothys USA is a subsidiary of Sothys Paris and has had a US presence for more than two decades.

SC Direct subsidiary sells women's wigs and wiglets mostly through catalogs such as Paula Young but also through its Web site: WigShop.com. A similar catalog, Especially Yours, targets African-American women. Its Daxbourne International unit sells similar products in the UK through catalogs and a few stores. Its Heart of Gold division offers synthetic and human hair wigs to women experiencing hair loss due to chemotherapy and medical treatments. Specialty Catalog also offers continuing education through its Western Schools division. Specialty Catalog was sold to EdgeStone Capital Partners in 2005.

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