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SoftSheen/Carson Products is keeping the shine on its ethnic beauty. The company is one of the world's leading makers of ethnic hair care and beauty products, including shampoos, conditioners, gels, hair straighteners, relaxers, and shaving products. Its brands include Let's Jam, Baby Love, Optimum Care, Dark and Lovely, Magic Shave, and Weave Care. Founded in 1964 by Edward and Bettiann Gardner, SoftSheen was the largest African-American-owned beauty products company in the country until its acquisition in 1998 by L'Oréal USA, a division of French cosmetics giant L'Oréal. Carson was a subsidiary of L'Oréal USA before being merged with SoftSheen in 2000.

Sothys Paris is a cosmetics and skin care wholesaler and retailer. Products include face care (cleansers, moisturizers, and items to oxygenate), body care, and sun care, as well as men's grooming products (detoxifying, age-defying, and hydrating). The firm has a research and development laboratory, an institute in Paris, factories in the US and France, and worldwide distribution channels. Sothys Paris is hoping to expand its product base across the sea; the skin care retailer opened its first facility in the US (New York) in mid 2005 called L'Institut Sothys Paris.

Sothys USA wants women to be able to wash away the stress of the day so that they can keep their girlish glow alive and well. Sothys USA offers high-end skin care products, including three collections: basic, specialized care, and intensive care. In its licensed salons, trained estheticians create custom skin care programs for individual clients, including spa treatments, classes and workshops and home skin care. The firm also provides sun care, body care, and makeup items. Sothys USA is a subsidiary of Sothys Paris and has had a US presence for more than two decades.

SC Direct subsidiary sells women's wigs and wiglets mostly through catalogs such as Paula Young but also through its Web site: WigShop.com. A similar catalog, Especially Yours, targets African-American women. Its Daxbourne International unit sells similar products in the UK through catalogs and a few stores. Its Heart of Gold division offers synthetic and human hair wigs to women experiencing hair loss due to chemotherapy and medical treatments. Specialty Catalog also offers continuing education through its Western Schools division. Specialty Catalog was sold to EdgeStone Capital Partners in 2005.

Spectrum Brands, Inc. was founded in 1906 and is headquartered in Atlanta, Georgia. Spectrum Brands, Inc., together with its subsidiaries, operates as a consumer products company worldwide. The company offers consumer batteries, including alkaline and zinc carbon batteries, rechargeable batteries and chargers, and hearing aid and other specialty batteries; pet supplies, such as aquatic equipment and supplies, dog and cat treats, small animal foods, clean up and training aids, health and grooming products, and bedding; electric shaving and grooming devices; and electric personal care and styling devices. It also provides portable lighting; lawn and garden materials, such as herbicides and landscape enhancing, and beautifying agents; and household insect controls and insect repellants. The company markets its products through a range of trade channels, including retailers, wholesalers, and distributors, hearing aid professionals, industrial distributors, and original equipment manufacturers primarily under the Rayovac, VARTA, Remington, Tetra, 8in1, Spectracide, and Cutter brand names.

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