CEO Tina Aldatz Norris founded Foot Petals, Inc. in 2001. Foot Petals makes insoles and shoe cushions designed for stilettos, strappy sandals, pointy-toed shoes, and other fashionable footwear. Its shoe cushions are made from a foam urethane called PORON (made by Rogers Corporation) and are named Killer Kushionz, Sole Stopperz, Tip Toes, Haute Heelz, Strappy Slips, and Amazing Arches. In 2007 the company extended its reach into slippers, legwear, gift sets, and accessories. Foot Petals, which also makes Sole Kings for men, peddles its products at Nordstrom, Zappos, and Target.

Wella brushes off much of its competition. One of the world's leading haircare companies, it sells professional and retail haircare products, cosmetics, and fragrances. Its Wella brand is its top seller; hair coloring products (Koleston, Wella Viva) are also leaders. Its Tondeo unit supplies professional products and appliances to salons. Wella's fragrances include Alfred Dunhill, Anna Sui, and Gucci, among others. Reluctantly for Wella at the time, Procter & Gamble acquired a majority stake in the firm in 2003 from four families (Ebert, Pohl, Sander, and Stroeher) that owned some 80% of Wella. Through a Domination Agreement transaction, P&G in November 2007 acquired the rest of its outstanding shares.

Shiseido Americas Corporation is a subsidiary of Shiseido Company, Japan's largest cosmetics firm. The Americas unit makes and markets makeup and skin care products, toiletries, and professional beauty salon products in North and South America for sale throughout the world. Its products -- primarily under the brand names Shiseido and NARS -- are sold through department stores and specialty locations. The firm's Zotos International peddles products to professionals. Formerly named Shiseido Cosmetics America until 2009, the subsidiary also operates the professional salon business of Helene Curtis.

Cherokee Distributing was founded in 1958 with just four trucks and a commitment to service. Cherokee Distributing Company delivers Tennesseans of their thirst. The company is a wholesale distributor of Miller, Corona, Molson, Coors, and Beck's beer. Cherokee, based in Knoxville, Tennessee, also handles Samuel Adams, Pabst Blue Ribbon, Grolsch, Shiner Bock, Stella Artois, Lowenbrau, and Heineken.

Royal Canin S.A. focuses primarily on high-nutrition dry pet food products for the upscale market. Its dietary items are formulated for dogs and cats according to their size, age, breed, and activity level. Products are sold in more than 90 countries, however, Europe accounts for the bulk of sales. The company maintains a research facility and a kennel and cattery where pets are given foods to test palatability and digestibility. Royal Canin was founded by veterinarian Jean Cathary in 1967. US candy giant Mars holds about a 60% stake in the company.

Owned by private investment firm Westar, Petmate company was founded by Ben Doskocil in 1961. Petmate was later formed by the recapitalization of Doskocil and Dogloo Inc. Petmate (formerly Doskocil) has got dogs and cats covered. The company is one of the nation's leading providers of non-food products for pets. It makes and sells pet carriers, kennels, bedding, exercise pens, feeders, litter pans, and other products for dogs and cats under the brand Petmate. Petmate has grown through acquisitions in recent years, such as its 2006 purchase of Aspen Pet Products, which specializes in the pet accessories niche and manufactures and markets chew toys, treats, leashes, and collars.

Founded in 1973, DMI is a leading FDA registered manufacturer, filler, and packager of consumer products, including cosmetics, health and beauty aids, nutritional products and OTC pharmaceuticals. A single-source supplier for many of its customers, DMI’s full-service offerings feature product development, design, engineering, machine shop, comprehensive quality assurance, and turnkey programs. With a 275,000 sq. ft. facility in Wharton, NJ, DMI is proud that many of the largest names in the consumer products industry entrust DMI company with their business. DMI provides the global consumer marketplace with turnkey contract manufacturing, filling, and packaging solutions along with a wide range of products that include: Stretchcard Packaging, Blistercard Packaging, Thermoform Packaging, Anhydrous Products & Aqueous Products.

Hussey Seating Company was founded in 1835 and is based in North Berwick, Maine. Hussey Seating Company manufactures spectator seating solutions for schools, government, universities, auditoriums, arenas, entertainment, sports stadiums, performing arts centers, and places of worship. It specializes in safety surveys, inspections, factory certified parts, maintenance options, operational enhancements, custom fabrication, accessories, retro-fit power options, safety rails, and renovation and repair services. The company offers telescopic gymnasium seating, telescopic platforms and metro chairs, upholstered seating, stadium chairs, multiple seating, fixed and portable audience seating, and stage equipment. Its products are also used in cafetoriums, corporate convention centers, gymnasiums, lecture halls, and natatoriums.

Heineken was first imported into the US in 1880. The US operation offers Heineken, Amstel Light, Buckler (nonalcoholic), Murphy's Irish Stout, and Irish Amber. Not content with only a foam mustache, Heineken scored a hit with Amstel Light, one of the US's best-selling imported light beers; and as a result of its parent's 2008 acquisition (along with Carlsberg) of the former Scottish & Newcastle, Heineken USA owns the import rights for Newcastle Brown Ale. It is also the sole US importer and seller of FEMSA's beer brands, including Tecate, Dos Equis, Sol, Carta Blanca, Bohemia.

Tomiya Apparel is all about dressing sharp. The company, headquartered in Tokyo, manufactures tailored men's dress and sports shirts, women's blouses, knit sportswear, and uniform items including pants. Tomiya distributes its products primarily to general merchandise stores, major department stores, and specialty shops. The company, which operates a number of domestic subsidiaries throughout Japan, carries out about 90% of its production in factories in China and other areas of Southeast Asia, most notably Vietnam. Established in 1879, the shirt maker filed for bankruptcy in February 2009 -- citing stagnant sales and falling prices -- and is attempting to reorganize.

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