Von Zipper makes sunglasses and goggles for sports-driven entertainment and for wearers who care about their flair. The company distributes its products through its own Web site, as well as through select eyewear and surf/skate/snow/hipster specialty stores. Von Zipper also peddles its eyewear and goggles through Web sites in the US and in several countries worldwide. Founded in 1999 by Orange County, California, surf and sunglass veterans, Von Zipper was bought by Aussie surfwear company Billabong in 2001.

President and CEO Raymond Metzner, then a practicing veterinarian, started KV Vet Supply out of his garage in 1979. KV Vet Supply offers prescription and non-prescription medicines and veterinary supplies that are discounted and accessible. Sold through its Web site and numerous catalogs, KV Vet Supply's products are designed for domesticated pets (birds, cats, dogs), as well as cows, horses, sheep, and other livestock. It's KV HealthLinks catalog, which meets regulations set by the National Nutritional Foods Association, peddles products for humans the likes of Nature's Way Fisol, Promensil by Novogen, and Colostrum Plus Artho Formula.

Tefron's underduds aren't exactly under wraps, considering they're worn by millions of consumers in the company's main market -- the US. Tefron designs and manufactures men's underwear, women's intimate apparel, activewear, and swimwear for sale through well-known retailers, such as Victoria's Secret, The Gap, NIKE, Target, Patagonia, Swimwear Anywhere, lululemon athletica, and J.C. Penney. Tefron's also a leader in the growing seamless (also called Hi-Tex) underwear market and engineered-for-performance activewear niche. The apparel company operates automated manufacturing facilities -- mainly in Israel -- but has been extending its reach worldwide in recent years.

Cosmetics maker Mixed Pickles is not attempting to attract those who want a soft, natural look, but is looking for anyone who craves condiments with a crunch. The trendy cosmetics company makes such products as lipgloss, eyeshadow, eyeliner, mascara, foundation, body glitter, hair mascara, and haircolor in vivid shades such as Happy Orange, Shocking Pink, Bloody Mary, Fire Red, Gold Star, and Green Fever. Its products target younger women and are sold through retailers in several countries and through the company's Web site. Austrian Karina LaRossa founded the company, first selling semi-permanent haircolor.

ELF was founded in 1990 by company president Ernesto Alvarez. ELF Corporation supplies retailers through its three warehouses in Florida. Though it doesn't serve the elfen world, ELF Corporation caters to those who serve the world of little creatures. The company is a wholesale distributor of pet food and supplies to independent pet retailers.

CA Botana International is a contract manufacturer of skin care products using sea extracts, plants, herbs, and vitamins. It carries more than 1,000 products (created from some 900 ingredients), which it packages for private label customers, such as dermatologists, spas, retail outlets, and plastic surgeons. The firm also sells its own brands, each designed to cater to different types of customers. The brands include Ambrosia (sun care, moisturizing agents), Doctor D. Schwab (anti-aging, herbal serums, cellulite/firming), and Sea Enzyme (face care, wellness products, hair care). Additionally, the company makes Botana Man and Miss Cabrosia fragrances.

Under the adidas umbrella since 2006, Reebok International Limited (UK) has been running with a new pack but is headed toward some of the same hurdles. It's the British subsidiary of Reebok International that faces some of the stiffest European competition. The company manufactures athletic footwear and activewear for men, women, and teens and serves as the center of European operations for its parent company. Its products include limited edition athletic shoes, men's and women's shirts and shorts, gloves, and sports-related items. It makes a G-Unit and (Allen) Iverson branded products. Reebok brand veteran Paul Harrington succeeded Paul Fireman as head of the company when adidas acquired Reebok.

Stanley Wright began his company in 1934 as a builder of counting or tabulation equipment and accessories. Based in Massacusetts, the company operates offices and distribution centers in Canada, Mexico, Europe, and other countries. The Tower of Cool is no amusement ride; it's an innovative computer cabinet designed by Wright Line. Along with designing and selling computer cabinets, Wright Line also makes modular office furniture and other enclosures specialized for computers, monitors, and associated equipment. The company's products are used in professional offices, data centers, 911 centers, and other control hubs. Wright Line has been in business since long before the PC made the technology scene.

Northstar specializes in machine-readable MICR (Magnetic Ink Character Recognition) printing for banks and other customers. Using special inks, papers, and print methods, the company makes internal bank forms (teller receipts, process-control documents) and negotiable documents (money orders, official checks). Northstar also makes custom business forms ("snap-apart" forms used for invoices and purchase orders, continuous forms used in high-speed data processing) and offers various form-management services. Ennis bought Northstar in mid-2000.

Royal Canin S.A. focuses primarily on high-nutrition dry pet food products for the upscale market. Its dietary items are formulated for dogs and cats according to their size, age, breed, and activity level. Products are sold in more than 90 countries, however, Europe accounts for the bulk of sales. The company maintains a research facility and a kennel and cattery where pets are given foods to test palatability and digestibility. Royal Canin was founded by veterinarian Jean Cathary in 1967. US candy giant Mars holds about a 60% stake in the company.

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