Theo Fennell calls its wares the "unstuffy alternative" to jewelry -- others have called it simply quirky (and expensive). It offers the designs and jewelry of its namesake founder at prestigious locations (such as its flagship Fulham Road store and at Harrods and Bergdorf Goodman). The firm also designs and fabricates watches, silver gifts, and tableware, as well as corporate trophies and awards. Products are pricey: A typical limited-edition watch costs more than $50,000. Customers have included celebrities such as Liz Hurley and Victoria Beckham. The company has been concentrating on expanding its distribution.

PZ Cussons is no washout at washing up. Its focus is making and distributing body and hand soaps. It also produces detergents, surface cleaners, over-the-counter medicines, skin and hair care products, men's toiletries, and other household products. While the company sells some internationally recognized brands, the majority of its products are branded and marketed for regional markets. In addition to its personal care and soap and detergent product lines, PZ Cussons has added household electrical appliances and food products to its products portfolio. In 2002 the firm changed its name from Paterson Zochonis to PZ Cussons. The family of co-founder George Zochonis still owns about 30% of the company.

Founded in 1973 by Chuck West as Pet Circus, the family-owned company changed its name to Pet Supermarket in 1986. Pet Supermarket has it all for your furry friend. The company sells more than 8,000 pet care products, including food, toys, medicine, and clothing, through its Web site and about 110 stores in a dozen states, primarily Florida. Stores also offer vaccinations for dogs, cats, and ferrets, and sell a variety of small animals, such as hamsters, guinea pigs, rabbits, and tropical fish. In addition, Pet Supermarket works with area organizations to host adoptions and related events for cats and dogs. Like its pet superstore competitors, customers can take their pets shopping with them.

Scott Pet Products wants it Pork Chomps to be the chew of choice for pets over rawhides. The company manufactures products for pets, including collars, feeding bowls, kennels and pet crates, sleeping mats, and baked pork skin chews named Pork Chomps. Scott Pet Products makes and markets birdseed, as well, that accounts for about a quarter of the company sales. The family-owned firm was established to make sporting dog collars in 1975. Its founder, T. E. Scott, has since passed the reins on to his son-in-law and daughter, Mike (CEO) and Kathy (marketing director) Bassett, who run the company today.

Founded in 1998, the company sells medications and healthcare items for cats, dogs, birds, fish, chinchillas, guinea pigs, rabbits, and other small animals. Paying less to take care of pets is the focus of PetCareRx and its customers. The online retailer sells discounted prescription and non-prescription medications and supplements for domesticated pets that are typically purchased from veterinarian offices. The e-tailer peddles the products through its Web site and offers additional pet items, such as toys, treats, bedding, and grooming supplies. The company's Web site boasts an online pharmacist and veterinarian to answer questions, as well.

Marc Jacobs International Company LLC was founded by Marc Jacobs and his business partner Robert Duffy (president) in the 1980s. It is part of the stable of French luxury firm LVMH. Marc Jacobs International is a well-known design house that creates men's and women's apparel collections (under the Marc Jacobs Collection and Marc by Marc Jacobs names), a children's line under the Little Marc label, footwear, handbags, sunglasses, home decor, timepieces, and a signature fragrance. The company operates about 15 of its own boutiques and sells through high-end department and specialty stores internationally.

Johnson Brothers Liquor Company was founded in 1953 in Saint Paul, Minnesota. Johnson Brothers Liquor is one of the country's top wine and liquor distributors. The company distributes mainly domestic brands of wines and distilled spirits throughout 13 US states, mostly in the Midwest and South, as well as in Nevada in the West, Rhode Island and New York in the East, and in Hawaii. Johnson Brothers is owned by the Johnson brothers -- CEO Lynn Johnson and president Mitchell Johnson. Its customers include beverage retailers, bars, and foodservice operators (restaurants).

Esselte makes paper-based filing and document management items (files, binders, folders, covers), workspace products (staplers, letter trays), and computer accessories under the Esselte, Leitz, Oxford, Pendaflex, and Xyron brands. Customers range from wholesalers and direct marketers to office superstores and mass retailers, including Wal-Mart, Target, and Staples. Esselte is controlled by equity firm J. W. Childs Associates.

Clarins prefers that women, instead, place their faith in its upscale skin-care products, makeup, and perfume. The company touts ingredients such as herbal and marine extracts and air-pollution-defying complexes in its products, which are sold through department and specialty stores in Asia, Europe, and the US. Clarins targets skin-conscious consumers with its antiwrinkle and firming creams. The company also serves the sweet-smelling fragrance market. Its top scents include Azzaro, as well as par Amour and par Amour toujours. In 2008 the family of the late founder, Jacques Courtin-Clarins, took the company private through its holding company Financiere FC.

Haworth is owned by the family of Gerrard Haworth, who founded the company in 1948. Haworth company is one of the top office furniture manufacturers in the US, competing with top rivals Steelcase and HNI. Known for innovative design, it offers a full range of furniture, including partitions, desks, chairs, tables, and storage products. Brands include Monaco, Patterns, PLACES, and X99. The company operates about 60 showrooms worldwide and sells its products through more than 600 dealers. Dilbert and other long-suffering office drones have Haworth to thank for inventing the prewired partitions that make today's cubicled workplace possible.

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