L'Oreal's success is built on a strong foundation. The world's largest beauty products company, it creates makeup, perfume, and hair and skin care items. Its brands include L'Oreal and Maybelline (mass-market), Lanceme (upscale), and Redken and SoftSheen/Carson (retail and salon). L'Oreal, which owns Dallas-based SkinCeuticals, also conducts cosmetology and dermatology research. With about half of its sales generated outside of Europe, L'Oreal has focused on acquiring brands in those markets. L'Oreal also owns the UK-based natural cosmetics retailer The Body Shop International, which numbers more than 2,550 stores worldwide. The firm's dermatology branch Galderma is a joint venture between L'Oreal and Nestle.

Founded in 1909 as a blanket maker for Native Americans, it also sells its products through department stores, including Dillard's and Macy's, and in specialty shops, as well as through catalogs and online. Pendleton's goods are sold in the US, Canada, China, and Japan. The sixth generation of the Bishop family owns and operates the firm. Pendleton Woolen Mills controls every other step of the production of its men's and women's apparel, blankets, pillows, luggage, furniture, and other items. It buys raw wool; makes fabric and garments at its Nebraska, Oregon, and Washington factories; ships finished goods; and even sells the products in about 70 Pendleton shops.

From its earliest beginnings, Crayola has been a color company. Crayola came into being when cousins Edwin Binney and C. Harold Smith took over Edwin’s father’s pigment business in 1885. More than 120 years later, color – along with creativity, learning and most of all, fun – is the hallmark of Crayola company. Crayola has called Easton, Pennsylvania its home since the early 1900s. Today, the company’s world headquarters and major manufacturing facilities are located there. And downtown Easton is the home of The Crayola FACTORY® , a one-of-a-kind celebration of creative fun for everyone! In 1984, Crayola became a wholly-owned subsidiary of Hallmark Cards and has since played the lead role in Hallmark’s personal development strategies.

Joseph Turner was founded by former number-cruncher Chris Legard in 1987. Joseph Turner is looking to expand its corrale of stylish devotees without bringing on the bricks. The tailored shirtmaker retails two-fold Egyptian cotton shirts and markets other items of apparel, including ties made of silk from Northern Italy; sterling-silver or gilt-plated cufflinks; cashmere and lamb-wool pullover sweaters made in Scotland; dress and casual shoes; and a variety of accessories. The company's retail operations include catalog and online sales; it does not retail through storefront shops.

Beiersdorf is a master of soft sell. Its NIVEA line of skin care products (#1 in Europe) helped the company expand into color cosmetics and shaving products. Other body care brands include such items as Labello, 8x4, Florena, JUVENA, and la prairie. Beiersdorf also makes and markets bandages, surgical gloves, disinfectants, and dermatological skin care products (such as Hansaplast and Eucerin). Under the tesa name, it offers tapes and adhesives for home, office, and industrial settings. German insurer Allianz sold its 44% of Beiersdorf to coffee and cigarette firm Tchibo Holding, to add to Tchibo's 30%. Chairman Rolf Kunisch retired in May 2008; Thomas-Bernd Quaas replaced him.

Elizabeth Arden, Ltd. is more than a little ardent about its beauty products. The London-based subsidiary of Elizabeth Arden, Inc., Elizabeth Arden Ltd. boasts a sole retail outlet that's situated at the same spot as the company's headquarters. The subsidiary also runs a Red Door Spa at the same location. The cosmetics and scents company creates fragrances and cosmetics specifically for its UK clientele. In 2009 parent Elizabeth Arden launched a fragrance under the licensed Alberta Ferretti name for European markets. Elizabeth Arden Ltd. makes the UK-distributed fragrance, Green Tea Summer. Elizabeth Arden, Ltd. first opened its famed red door to the UK in 1997.

Founded in 1944 by three businessmen (C. Maxwell Stanley, Clement T. Hanson, and H. Wood Miller), the firm originally made index card file boxes for kitchen use. Its original name was Home-O-Nize, later shortened to HON. he HON Company wants its customers to take a seat, and a desk, and a filing cabinet. It's a division of HNI Corporation and makes and markets office furniture for small and mid-sized businesses. The company's furniture line includes desks, tables, seating, files, and storage cabinets. HON sells through retailers nationwide. Brands include Park Avenue, Valido, Perpetual, and Simplicity.

Luxco company was founded in 1958 by David Sherman, Sr., and Paul A. Lux. Luxco (formerly David Sherman Corporation) markets, distributes, and bottles wines, rums, bourbons, tequilas, vodkas, and other alcoholic beverages. Among the nearly 20 regional brands in its portfolio of potent potables are Admiral Nelson's rum; Ezra Brooks bourbon, Inferno vodka, and Saint Brendan's Irish Cream Liqueur. Luxco does business throughout the US as well as some international markets.

Co-chairmen Chris Reyes and Jude Reyes founded the company in 1976. Reyes Holdings ompany is a leading food and beverage wholesale distributor serving customers throughout the US, Canada, and Latin America. Its The Martin-Brower Company is a leading supplier of both food and non-food products for the McDonald's restaurant chain. Its Reinhart FoodService is another top foodservice supplier with more than 20 locations. One of the top beer distributors in the US, Reyes Holdings operates about a dozen distribution facilities through subsidiaries Premium Distributors of Virginia, Chicago Beverage System, and California's Harbor Distributing.

Moët Hennessy USA is the leading importer and marketer of luxury wines and spirits in the U.S. The Moët Hennessy portfolio includes renowned brands such as: Hennessy Cognac; Moët & Chandon, Dom Pérignon, Krug, Veuve Clicquot and Ruinart champagnes; Belvedere and Chopin vodkas; 10 Cane Rum; Grand Marnier; Glenmorangie and Ardbeg single malt Scotch whiskies; and fine wines, including Chateau d'Yquem, Cheval des Andes, Green Point, Terrazas de Los Andes, Cape Mentelle, Cloudy Bay, Newton Vineyard and Domaine Chandon California sparkling among others. Moët Hennessy has a strong consumer focus with an uncompromising commitment to building luxury brands.

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