ICICLES Eyewear (formerly Icicles Performance Eyewear) keeps your eyes cool when they're fighting the glare of the hot sun. The company makes and markets men's and women's aluminum, metal, and nylon sunglasses, as well as sun goggles. ICICLES offers its customers prescription and non-prescription glasses under brand names including I-Wire, Slider, Switch Blade, and Viper, among others. Some of the company's top sellers are its replacement lenses and its accessories, such as sport cords. Its products are distributed through dealers in California. It also sells items online and via catalog and extreme sports specialty stores.

Fruit of the Loom wants to be in your drawers. In addition to its mainstay basics -- underwear made under the BVD, Fruit of the Loom, and Lofteez names -- its products include activewear, casual wear, and children's underwear sold under names such as Russell, Loom Fit For Me, Funpals, Fungals, and Underoos (which feature characters Batman, Scooby-Doo, SpongeBob, and Dora the Explorer). Fruit of the Loom's products are sold primarily in North America through discount and mass merchandisers the likes of Wal-Mart and Target, as well as to department stores, wholesale clubs, and screen printers. To trim costs, Fruit of the Loom uses Latin American production. Warren Buffett's Berkshire Hathaway owns the company.

Murad, Inc. company was founded in 1989 by CEO Dr. Howard Murad. Murad wants you to love the skin you're in. As a skin care products manufacturer, the company's products portfolio includes cleansers, toners, hydration and skin protection products, supplements, and sunscreens. Murad's products are sold through the company's catalog and Web site, as well as through beauty supply stores (such as Sephora), salons, and spas in some 45 countries. In addition to topical skin applications, Murad launched the concept of "Internal Skincare," or the science of boosting skin health by taking nutritional supplements. It also boasts a Skin Scope, which uses ultraviolet light to indicate skin factors such as sun exposure.

RHE Hatco Inc. company makes and markets western hats for men and women under iconic names such as Stetson, Resistol, and Charlie 1 Horse; it makes dress hats under the Dobbs label. In August 2009, the hat manufacturer was acquired by an affiliate of Pro Equine Group, whose expertise lies in other cowboy accoutrements, such as saddles, ropes, and protective legwear for horses. Previous owner Arena Brands had been shedding its stable of products, such as Imperial Headwear and Montana Silversmiths, when Pro Equine picked up the longtime hat makers.

SoftSheen/Carson Products is keeping the shine on its ethnic beauty. The company is one of the world's leading makers of ethnic hair care and beauty products, including shampoos, conditioners, gels, hair straighteners, relaxers, and shaving products. Its brands include Let's Jam, Baby Love, Optimum Care, Dark and Lovely, Magic Shave, and Weave Care. Founded in 1964 by Edward and Bettiann Gardner, SoftSheen was the largest African-American-owned beauty products company in the country until its acquisition in 1998 by L'Oréal USA, a division of French cosmetics giant L'Oréal. Carson was a subsidiary of L'Oréal USA before being merged with SoftSheen in 2000.

C&J Clark International Ltd. company is one of the largest makers of casual shoes in the world, manufacturing and selling its notoriously homely Clarks, Bostonian, and K Shoes brands for men, women, and children in department stores in more than 150 countries, as well as online. C&J Clark also operates some 550 Bostonian, Clarks, Hanover, and K company-owned stores, mostly in the UK, but also worldwide. C&J Clark is the UK market leader in shoes, ahead of Marks and Spencer. Founded in 1828 as a sheepskin tannery, about 70% of C&J Clark is now owned by the 500 living descendants of co-founder James Clark.

Since 1965 Life Uniform has put the shirt on the backs of vets, doctors, dentists, and nurses with those crazy-colored scrubs that can sport bears and hearts. Life Uniform sells its products under the Dickies, Barco, Landau, Cherokee, and NurseMates brands. Since scrubs-buying has changed in recent years, the company caters to clients and their employees, who sometimes pay for their work apparel themselves. Life Uniform operates retail stores, a Web site, and also visits the workplace for increased convenience. In mid-2006 the company acquired rival Uniform City, which sells uniforms through a catalog and in stores. Life Uniform is a division of Healthcare Uniform, owned by Sun Capital Partners.

Shiner International, Inc., through its subsidiaries, engages in the research and development, manufacture, marketing, sale, and distribution of packaging film and color printing for the packaging industry. Its products include coated film, shrink-wrap film, common film, anti-counterfeit laser holographic film, and color printed packaging materials. The company offers bi-axially oriented polypropylene based films for various applications, including printing, lamination, and over-wrap packaging. Its films are used in various industries, such as bakery, beverage, candy/confections, cheese, cosmetics/personal, compact discs, dairy, fruits/vegetables, nuts, pharmaceuticals, and tobacco. In addition, the company provides color printing services consisting of surface printing and reverse printing services used by consumer goods manufacturers and beverage companies. It serves consumer products manufacturers, distributors, printers, and converters located in the People's Republic of China, southeast Asia, Europe, and North America.

The firm now ships more than 50 million bottles of wine a year through two businesses, Laithwaites (formerly Bordeaux Direct) and the "Sunday Times" wine club. Both operations sell wine online. Founder Tony Laithwaite first entered the wine business by importing French wines and selling them from a rented railway arch in 1969. When the "Sunday Times" in 1973 published an expos on some of the dirty tricks of the British wine trade, Laithwaite wrote to distance himself from the bad press. The letter drew 2,000 reader responses and prompted the newspaper to establish a wine club with Laithwaite's help.

Human Pheromone Sciences, Inc. was founded in 1989 and is headquartered in San Jose, California. Human Pheromone Sciences, Inc. engages in the research, development, manufacture, and marketing of consumer products containing synthetic human pheromones and other mood enhancing compounds. The company provides a line of fragrance and toiletry products for men and women under the Natural Attraction trademark. It also licenses its initial compounds and related technology, as well as sells its patented compounds to licensed customers to include these compounds as components in their products. In addition, the company offers private label manufacturing services to licensed customers. It distributes its products through distributors, as well as through the Web site, naturalattraction.com.

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