Roc Apparel Group spins some savvy sportswear. The apparel firm was founded by hip-hop artists and operates as Rocawear. It makes and licenses men's, women's, and children's apparel and accessories. Products are sold online and in Macy's, as well as other US retailers and specialty chains. Rocawear, which caters to hip-hop and urban crowds, is steered by music mogul, Def Jam executive, and creative director Shawn "Jay-Z" Carter. It has diversified and added bling to its portfolio when it teamed with Tiffany. Rocawear developed a line of luxury watches, jewelry, and accessories named Tiret, which are sold at showstopping prices. Brand firm Iconix bought the company in 2007.

Smith & Vandiver started out as a lotion retailer in Santa Cruz, California, in 1970. Smith & Vandiver Corporation company helps to put "Ahh" in spa. Smith & Vandiver makes and markets foot care and spa items containing natural ingredients, such as shea butter, tea tree oil, and peppermint oil, as well as bath products, soaps, lip balms, and fragrances. The company's product lines are sold through more than 6,000 locations including specialty and gift retailers, as well as department stores.

Hartz Mountain offers a mountain of products for pets of all sizes. The company makes and markets more than 1,500 pet-care products, including nutritional items for small pets, birds, and fish; over-the-counter animal health products; and toys and accessories for dogs, cats, and birds. The company also caters to ferrets, chinchillas, hamsters, and rabbits. German immigrant Max Stern founded Hartz in 1926. His family operated the company for more than 75 years under the Hartz Group umbrella along with the family's real estate operations. Investment group J.W. Childs and Hartz management bought the company in 2000, then sold Hartz to the Sumitomo Corporation in 2004 for about $364 million.

The changes made by L'Oréal USA since its 1953 founding have been anything but cosmetic. The US arm of L'Oréal (the world's #1 cosmetics firm), L'Oréal USA boasts a host of big-name brands, including Maybelline and Redken. It also owns salon product makers Matrix and Kérastase, as well as consumer-focused SoftSheen/Carson and perfume brands Ralph Lauren and Gloria Vanderbilt. The unit's upscale Lancôme (makeup, skin care) and Biotherm (skin care) lines are sold nationwide in department stores. Its parent bought Dallas-based SkinCeuticals. Laurent Attal took over as president and CEO in April 2006, when former president and CEO Jean-Paul Agon became CEO of L'Oréal SA.

Bernard Chaus, Inc. company was founded in 1975 and is headquartered in New York, New York. Bernard Chaus, Inc. designs, manufactures, and markets women's career and casual sportswear in the United States. Its products include tailored suits, knit tops, jackets, dresses, skirts, pants, blouses, sweaters, and related accessories. The company offers its products under the JOSEPHINE CHAUS, JOSEPHINE, JOSEPHINE STUDIO, CHAUS, CYNTHIA STEFFE, and CYNTHIA CYNTHIA STEFFE trademarks, as well as under private label brand names. It also sells private label apparel with customers specifications. Bernard Chaus markets its products through department store chains, specialty retailers, and other retail outlets.

LaCrosse Footwear, Inc. was founded in 1897 and is based in Portland, Oregon. LaCrosse Footwear, Inc. (LaCrosse) is a developer and marketer of footwear for work and outdoor users. The Company’s Danner and LaCrosse brands are distributed through a network of specialty retailers and distributors, as well as its owned retail channels, and internationally through its subsidiary, LaCrosse Europe ApS, and through distributors and retailers in Asia, Europe and Canada. LaCrosse’s work customers include people in law enforcement, transportation, mining, oil and gas, military services and other occupations. Outdoor customers include people in hunting, hiking and other outdoor recreational activities. On July 21, 2008, the Company announced the formation of LaCrosse Europe ApS, a new subsidiary based in Denmark. In June 2009, the Company completed the acquisition of certain assets of Environmentally Neutral Design Outdoor, Inc., a performance footwear company.

PETCO Animal Supplies Stores, the nation's #2 pet supply specialty retailer, is hounding PetSmart for top dog status. As the operating subsidiary of holding company PETCO Animal Supplies, it runs more than 950 stores in all 50 US states. Its 15,000-sq.-ft. superstores carry some 10,000 pet-related items, including premium cat and dog foods (Nutro, Hill's Pet Nutrition), collars, leashes, grooming items, toys, and animal habitats. Its stores also offer grooming, training, vet services, and mixed breed DNA testing, and sponsor pet adoption for cats and dogs with local animal-welfare organizations. PETCO's products are also available through its Web site. Buyout firms took PETCO private in 2006.

J.J. Taylor Companies, Inc. was founded in 1958 by John J. "Joe" Taylor, originally a Knickerbocker Beer distributor servicing the greater Brockton area of Massachusetts. J.J. Taylor Companies distributes beer in Florida through its Ft. Myers and Tampa locations, as well as in Minnesota, where it owns the former East Side Beverage Company. Now named the J.J. Taylor Distributing Company of Minnesota, it serves the Minneapolis/St. Paul area. The company, which has some 10,800 retail customers, sells MillerCoors brands, in addition to a mix of imported and microbrewed beers.

Wine.com, Inc. operates as an online wine retailer. The company also provides an assortment of gourmet food and sweets gift baskets. It distributes wines through its network of retail outlets in the United States. The company, formerly known as eVineyard, Inc., was founded in 1998 and is based in San Francisco, California. It has retail stores in Berkeley, California; and East Hampton, Connecticut.

SilkSkin has shed its old name, California Cosmetics, for the brand it's best known for. Founded by longtime Hollywood makeup artist Bob Sidell, SilkSkin offers a skin care system by the same moniker through mail order and online. The company makes a line of more than 80 products that include hair care, anti-aging skin care, bath and body products, and makeup. President and CEO Sidell began his career on the set of The Waltons and later worked with Dolly Parton, Drew Barrymore, Heather Locklear, Jaclyn Smith, Joan Collins, and Kathleen Turner. In addition to its new name, the company moved into a new distribution center in Las Vegas and unveiled a new logo in 2008.

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