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Lanza Group, LLC is an Atlanta-based Hispanic market advertising and PR firm that provides bi-cultural marketing solutions—connecting marketers to Hispanics throughout the United States and beyond. Our staff of seasoned advertising and marketing professionals has a deep understanding of the Hispanic community, as well as strong ties to it. At Lanza Group, we consider our relationship with our clients to be a partnership – one founded on open and honest communication. We work with you through every stage of a campaign to provide expert counsel, answer questions and address concerns. While this level of personalized attention is rarely found at the large agencies, it is critical to our success. By understanding your brand and helping you understand the Latino community, we can deliver the results you are looking for.

Lapiz is a unit of Leo Burnett, one of the agency networks of Paris-based advertising conglomerate Publicis. Lapiz puts pen to paper -- make that pencil to paper -- in creating advertising campaigns that appeal to Spanish-speaking audiences. The firm (whose name means "pencil" in English) is a leading multicultural ad agency offering creative development services for TV, print, radio, and digital ads that focus on reaching the Hispanic community. It also offers campaign planning as well as brand consulting services. The agency has performed work for such clients as Allstate, Coca-Cola, McDonald's, and BlackBerry.

Latin Vox's marketing and public relations businesses speak to Hispanic, not Roman, consumers. The firm -- which does business as "the vox collective" -- provides market research; strategic planning; brand development; creative development for print, broadcast, or interactive media; and corporate communications services that include public relation and public affairs services. It has conducted advertising and branding campaigns for clients such as Macy's, Pfizer, Verizon Wireless, and the New York International Latino Film Festival.

LatinWorks Marketing provides advertising and marketing services to FORTUNE 1000 clients seeking to tap into the growing Hispanic market. Its portfolio includes TV, print, and digital work for such brands as Anheuser-Busch, Mars, ESPN, and Burger King. Renouncing stereotypes in its creative work, the agency has instead based its strategic development process on an understanding of how generational differences influence the Hispanic worldview -- from acculturation through assimilation. The Diversified Agency Services unit of Omnicom Group, the world's largest media services conglomerate, is an investor in LatinWorks.

Lazos Latinos is ready to link white-bread corporate America with the Hispanic market, Lazo is Spanish for "connection" or "link." The agency provides market research, branding, media planning and buying, public relations and direct marketing services that produce culturally relevant campaigns for companies chasing the fast-growing segment of the population. Lazos Latinos company also hosts workshops to help companies understand and develop Latino talent. Clients have included Procter & Gamble, Del Monte Foods,and LaSalle Bank. The agency was founded in 1998 by president Cristina Benitez.

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