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Lazos Latinos is ready to link white-bread corporate America with the Hispanic market, Lazo is Spanish for "connection" or "link." The agency provides market research, branding, media planning and buying, public relations and direct marketing services that produce culturally relevant campaigns for companies chasing the fast-growing segment of the population. Lazos Latinos company also hosts workshops to help companies understand and develop Latino talent. Clients have included Procter & Gamble, Del Monte Foods,and LaSalle Bank. The agency was founded in 1998 by president Cristina Benitez.

Founded in 1980, Leagas Delaney likes to get creative. Leagas Delaney company provides advertising services through its offices in London; Paris; Rome; Prague; Shanghai; Milan, Italy; and Hamburg, Germany. Specializing mainly in proving creative services, the independent agency's work has included print, television, and corporate campaigns for such highbrow brands and luxury goods makers as watch maker Patek Phille, Dom Perignon, Wempe Jewellery, Ferrero. Once noted for its branding work on luxury goods, Leagas Delaney has expanded it portfolio of clients to include Goodyear, Nationwide, and Prudential.

Leo Burnett company, which does business as Leo Burnett Worldwide, is owned by ad conglomerate Publicis. This company has come up with some gr-r-reat ideas to promote brands. The #2 ad agency in the US (behind WPP Group's JWT), Leo Burnett has helped create some of the top consumer brands, including Kellogg's Frosted Flakes cereal and its Tony the Tiger icon. It offers creative development and campaign planning services through about 95 offices in almost 85 countries. Its Arc Worldwide subsidiary provides promotional and direct marketing services, as well as multimedia and interactive marketing development. Vigilante acts as an urban marketing firm, while Lopiz Integrated Hispanic Marketing targets Spanish-speakers.

Liggett Stashower is ready to open a line of communications for clients launching new products. The agency provides advertising and public relations services, as well as direct and interactive marketing services for clients in various industries (the firm has particularly deep experience in the building products sector). The employee-owned company was founded over 75 years ago. It extends its reach to about 90 cities around the world through its membership in WORLDCOM Public Relations Group, a consortium of 110 independently owned public relations firms. Clients have included Cleveland State University, Cedar Point amusement park, the Ohio Lottery, and Henkel Consumer Adhesives.

LKM is a group of bright and bold individuals who work for open communications, effective ideas for our clients and deep connections with customers. Let's begin. In a world where connectivity is an inescapable fact, how can this be? This paradox rests on two truths. Often, preconceptions and even language are barriers to meaning. Secondly, the daily torrent of information overwhelms the mind and drives us to trust the older and surer emotional centers of our being. Provide two or more people a common language and in almost no time they will share ideas beyond the predetermined axis and work to give greater meaning to information. Creativity from the hip is ubiquitous in a go-go society. But too much effort is spent retaking the same ground with each other because insufficient effort was spent being clear about goals and assuring empathy is in place. Without empathy, effectiveness is diminished.

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