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Latin Vox's marketing and public relations businesses speak to Hispanic, not Roman, consumers. The firm -- which does business as "the vox collective" -- provides market research; strategic planning; brand development; creative development for print, broadcast, or interactive media; and corporate communications services that include public relation and public affairs services. It has conducted advertising and branding campaigns for clients such as Macy's, Pfizer, Verizon Wireless, and the New York International Latino Film Festival.

LatinWorks Marketing provides advertising and marketing services to FORTUNE 1000 clients seeking to tap into the growing Hispanic market. Its portfolio includes TV, print, and digital work for such brands as Anheuser-Busch, Mars, ESPN, and Burger King. Renouncing stereotypes in its creative work, the agency has instead based its strategic development process on an understanding of how generational differences influence the Hispanic worldview -- from acculturation through assimilation. The Diversified Agency Services unit of Omnicom Group, the world's largest media services conglomerate, is an investor in LatinWorks.

Lazos Latinos is ready to link white-bread corporate America with the Hispanic market, Lazo is Spanish for "connection" or "link." The agency provides market research, branding, media planning and buying, public relations and direct marketing services that produce culturally relevant campaigns for companies chasing the fast-growing segment of the population. Lazos Latinos company also hosts workshops to help companies understand and develop Latino talent. Clients have included Procter & Gamble, Del Monte Foods,and LaSalle Bank. The agency was founded in 1998 by president Cristina Benitez.

Founded in 1980, Leagas Delaney likes to get creative. Leagas Delaney company provides advertising services through its offices in London; Paris; Rome; Prague; Shanghai; Milan, Italy; and Hamburg, Germany. Specializing mainly in proving creative services, the independent agency's work has included print, television, and corporate campaigns for such highbrow brands and luxury goods makers as watch maker Patek Phille, Dom Perignon, Wempe Jewellery, Ferrero. Once noted for its branding work on luxury goods, Leagas Delaney has expanded it portfolio of clients to include Goodyear, Nationwide, and Prudential.

Leo Burnett company, which does business as Leo Burnett Worldwide, is owned by ad conglomerate Publicis. This company has come up with some gr-r-reat ideas to promote brands. The #2 ad agency in the US (behind WPP Group's JWT), Leo Burnett has helped create some of the top consumer brands, including Kellogg's Frosted Flakes cereal and its Tony the Tiger icon. It offers creative development and campaign planning services through about 95 offices in almost 85 countries. Its Arc Worldwide subsidiary provides promotional and direct marketing services, as well as multimedia and interactive marketing development. Vigilante acts as an urban marketing firm, while Lopiz Integrated Hispanic Marketing targets Spanish-speakers.

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