IWCO Direct, Instant Web provides a range of direct-mail marketing services, including printing, assembling, and mailing. Instant Web company also makes promotional plastic and phone cards, envelopes, and printed paper products, and it offers customized products with pull tabs, peel-apart adhesive messages, fragrance patches, and photographic-quality images. Other services include database management, an automated sorting and mailing, and bindery services. IWCO Direct is owned by private equity firm Avista Capital Partners.