The privately-held firm was founded in the midst of the 2001 dot.com bust by co-creative directors Paul Venables and Greg Bell and president Bob Molineaux. The creative minds at Venables Bell & Partners don't mind thinking outside the box for its clients. The advertising agency incorporates both traditional and nontraditional methods of marketing to push the profiles of big brand names, including Coca-Cola, HBO, Napster, and Pacific Gas and Electric Company. In addition to TV, print, and online ads, the agency's design team creates everything from in-store signage displays to bathroom stickers. Other services include media planning and buying.

Nolo was born of the frustration of two legal aid lawyers who were working to help low-income families in the San Francisco Bay area in the late 1960s. Charles (Ed) Sherman and Ralph (Jake) Warner were tired of having to turn away working people who didn't qualify for free legal aid but couldn’t afford lawyers. There was no place to send these people, because there were almost no sources of free or low-cost legal information—no do-it-yourself books or software, no court-based, self-help programs, no Internet. And precisely because the many millions of Americans who earned less than $5 per hour had to purchase even the most routine legal information and help at $80 per hour, most went without. In 1971, to help fill the need, Sherman wrote How To Do Your Own Divorce in California, and Warner immediately followed with The California Tenants’ Handbook (with Sherman and Myron Moskovitz). They took the books to established publishers, who promptly rejected them. (“Self-help law? You must be nuts!”)Warner and Sherman decided they had no alternative but to publish the books themselves—and so Nolo Press was created. (Nolo, in Latin, means “I don’t choose to.” Warner and Sherman thought it was appropriate given that they had never intended to become publishers.) Joined by Toni Ihara, they committed to publishing a comprehensive series of do-it-yourself legal guides. Nolo books soon covered a wide variety of legal niches, including debtors’ rights (How to Beat the Bill Collector, by Warner and Peter Jan Honigsberg), personal relationships (The Living Together Kit, by Warner and Ihara), business formation (How to Form Your Own California Corporation, by Anthony Mancuso), and estate planning (Plan Your Estate, by Denis Clifford). The public was hungry for this information, and Nolo became widely recognized as a pioneer in what can best be described as a popular law revolution.

Fortissimo Film Sales is an international film, television, and video sales organization specializing in the production, promotion, and distribution of movies from independent filmmakers. The company, which was founded in 1991, has offices in Amsterdam, Hong Kong, and New York, and agents in London, Tokyo, and Beijing. Fortissimo's film portfolio includes about 200 productions; it adds about a dozen new films each year. Its catalog includes award-winning films such as Happy Together, In the Mood for Love, Little Sister, and Shower.

Lighthearted Entertainment gives its viewers a heavy dose of reality. A television production company, Lighthearted produces such reality television shows as The Moment of Truth, a game show that asks contestants to answer difficult personal questions truthfully (Have you ever cheated on your wife?) in exchange for cash prizes; plastic surgery show Extreme Makeover; and dating shows Next! and The Big Date. Its productions have aired on major network and cable channels like FOX, ABC, and MTV. Lighthearted, which is privately-owned, was founded in 1992 by president Howard Schultz.

Park Strategies thinks it has public policy in the bag. The consultancy and lobbyist firm was founded by Alphonse D'Amato (former New York senator) and Wayne Berman (former member of the Bush cabinet and Republican bigwig) in 1999. The public policy and business development firm serves a variety of industries, including banking, defense and homeland security, energy, healthcare, information technology, insurance and financial services, and real estate and construction. Its clients come from the US and around the world and have included The United Federation of Teachers, Yeshiva University, and law firm Schneider, Kleinick, Weitz, Damashek & Shoot.

Dotomi, Inc. is rethinking the way marketers manage online display advertising with an approach we call ‘Personalized Media’. Although originally founded in 2003, our history can be traced back to 1995 and a lone Israeli soldier named Yair Goldfinger. While in the army, Yair became passionate about effective communication. That passion was ignited further as his tenure as a soldier came to an end: Yair found he needed a better way of keeping in touch with ex-army friends and colleagues. His brainstorm ultimately morphed into the phenomenon of ICQ, a product more commonly known today as Instant Messaging, eventually being acquired by AOL.

San Antonio Express-News is one of the leading daily newspapers in Texas and a mainstay source of news for the southern region of the state. The paper boasts a daily circulation of more than 200,000 and operates bureaus in Austin and Laredo, Texas; the Rio Grande Valley; and Washington, DC, as well as in Mexico City. In addition to its print edition, the San Antonio Express-News operates news and information Web portal mySA.com in cooperation with KENS-TV (owned by Dallas-based Belo Corp.). The San Antonio Express-News was founded in 1865 and was acquired by The Hearst Corporation in 1993.

Peace Arch Motion Pictures company is the feature film and TV production subsidiary of Peace Arch Entertainment. The company's productions tend toward action, thriller, and caper movies, many of which are filmed in Toronto. Productions have featured such actors as Lauren Bacall, Gerard Depardieu, Dennis Hopper, Harvey Keitel, Jean-Claude Van Damme, Steven Seagal, and Christian Slater. Sister companies handle licensing and distribution in the US and other world markets.

Kolar Advertising & Marketing company was established in 1989 by Rhonda Kolar. Kolar Advertising & Marketing offers full-service advertising services, including strategic planning, market research, direct mail, public relations, and media buying and planning. Kolar Advertising has extensive experience in the business-to-business arena (it was founded as an agency specializing in B2B) but has since expanded its footprint into the consumer domain. The agency's clients include businesses in the high-tech, tourism and hospitality, pharmaceuticals, manufacturing, and retail sectors. The woman-owned agency has conducted advertising and marketing campaigns for such clients as 3M, Baylor University, Dell, Subway, and the US Army.

Geomentum offers retailers a way to reach out to their neighbors and make money from them. It uses proprietary data collection and analysis to create a marketing campaign for very specific areas like neighborhoods or city blocks. Geomentum company provides research, planning, and media buying across local newspapers, Yellow Pages, direct mail, billboards, and on local search engines. Geomentum, itself part of advertising giant The Interpublic Group of Companies (IPG), comprises several smaller units including NSA Media, the nation's largest buyer of newspaper advertising (in English and Spanish newspapers), Geomentum was formed in 2009.

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