Founded in 1982 as a consulting service for new products, Trone is a full-service agency offering advertising, public relations, interactive, and direct marketing services. The company primarily serves clients in the southeastern US and works with clients in a variety of industries, including apparel, healthcare, travel and leisure, financial services, and retail. It has conducted advertising and marketing work for such a diverse base of clients as the Boy Scouts of America, Novartis, Thornburg Mortgage, and the North Carolina Department of Commerce.