Underscore Marketing was founded 2002. Underscore Marketing is a media planning and buying agency that specializes in online promotional campaigns. It offers planning and buying services for clients advertising on Web sites and other digital properties, as well as campaign design and management services. Underscore Marketing also provides search engine marketing services and helps companies utilize social media in their advertising and marketing efforts. Its clients have included pharmaceuticals manufacturers Novartis and Wyeth (now part of Pfizer) and actuarial firm Milliman.

The Macaluso Group (TMG) has just the thing for marketing drugs. The company offers a MasterCard branded debit card that allows pharmaceutical firms (including Novartis) to offer samples, discounts, and loyalty programs while tracking the effectiveness of these promotions. TMG issues cards and replacements, offers customer service to users, and manages tailored Web sites where customers can reload cards. It also sells store-specific cards, pharmacy specialty cards, and in-office procedure cards. All these cards are the brainchild of CEO Joe Macaluso, who started TMG in 2001.

Heinemann-Raintree publishes educational books and other non-fiction titles for the classroom and library markets. The company publishes some 6,000 titles aimed at the pre-k to secondary school market, covering subject areas such as science, social studies, biography, art, math, and health. The company has offices in the US (Chicago) and the UK (Oxford), and is a subsidiary of Capstone Publishers, another publisher of children's books for school and libraries. The US-based Capstone acquired Heinemann-Raintree from international education and media firm Pearson Education in 2008 in order to expand its global presence.

Founded in 1992, Imagitas is a subsidiary of mail management giant Pitney Bowes, belonging to its Global Business Services segment. Through partnerships with government agencies such as the USPS, the marketing company offers direct mail products that allow many Fortune 500 clients to advertise to postal customers, who are also potential consumers. Imagitas often serves clients in the banking, consumer electronics, home improvement, and telecommunications industries. Among the products in which clients can place ads are the Mover's Guide, which is available at most US post offices and contains the official USPS change of address form.

Lippincott Williams & Wilkins has offices in the US, Australia, Hong Kong, and the UK. A division of Wolters Kluwer, Lippincott Williams & Wilkins is a publisher of health care information for the medical industry and students. LWW company publishes the information in print format (textbooks, journals), as well as electronic formats (CD-ROM, Internet, and Intranet). Titles include Stedman's Medical Dictionary and Griffith's 5-Minute Clinical Consult. LWW company also publishes more than 275 medical journals, newsletters, and loose-leaf products with such titles as Implant Dentistry, Journal of Immunotherapy, and American Nursing Student.

CEO Elliot Sloane founded the boutique firm after leaving Edelman in 1998. Sloane & Companyprovides public relations services to companies including Primedia, AT&T, and Harrah's Entertainment. Sloane & Company serves public and private companies as well as financial institutions and trade associations. The firm specializes in financial public relations, corporate communications, crisis counseling, investor relations, and marketing communications. Sloane & Company also provides tranasction support, helping clients effectively communicate with stakeholders through acquisitions, restructurings, and bankruptcies.

ROSEN (formerly AlloyRed) will help you brighten the bloom on your brand. The branding consulting and marketing firm provides business-to-business advertising services that balance branding with sales promotion, focusing on returns on sales and long-term brand recognition. The agency serves clients in a variety of industries such as aerospace, electronics, packaged goods, and insurance. It was founded by Richard Rosen in 1990. In addition to leading the company's strategy, Mr. Rosen is also involved in writing books and participating in speaking engagements pertaining to marketing and brand dynamics.

Bader Rutter & Associates, Inc. offers creativity, research, media strategies, advertising, brand management, local marketing, relationship/direct marketing, collateral, and event management services, as well as public relations and digital solutions. Bader Rutter & Associates was formerly known as RA Advertising, Inc. Bader Rutter & Associates, Inc. was founded in 1974 and is based in Brookfield, Wisconsin with service offices in Chicago, Lincoln, and Nebraska.

PLA Media is an award-winning public relations and marketing full service/boutique agency in Nashville, Tennessee. The company was founded in 1985 by business marketing guru Pam Lewis. With 20 years plus of PR/Marketing experience, Pam has an extensive background in corporate and entertainment, marketing, publicity, management, major/independent record labels, consulting and publishing. PLA Media offers publicity/marketing, music publishing and radio promotion for a broad base of industries including real estate development, literary and corporate projects, restaurants, special events, and start-ups to IPO’s. We strive at PLA to really hear and interpret a client’s message through cost effective, results oriented personalized campaigns.

Taylor Global (formerly Alan Taylor Communications) is a public relations firm specializing in sports and lifestyle marketing. The firm offers strategic consulting, event marketing (including sponsorship negotiation), media relations, and media training services to sports organizations and companies in the consumer products industry. In addition, its Taylor PRimero subsidiary focuses on Hispanic marketing and communications campaigns. Clients have included MasterCard, Microsoft, and Diageo. Taylor Global has five offices in Charlotte, North Carolina; Chicago; London; Los Angeles; and New York.

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