Advertising firm Element 79 Partners provides creative development and planning services, as well as brand building and other marketing services. Its assignments have typically focused on several food and beverage brands owned by PepsiCo, including Gatorade sport drink, Life cereal, and Tropicana. Element 79 Partners company has also conducted brand campaign work for the Ladies Professional Golf Association. Launched in 2002, Element 79 is a unit of advertising conglomerate Omnicom Group. This company is hoping to create a little chemistry between your brand and your customers.

cruz/kravets:IDEAS has more than a few thoughts on how to influence Hispanic consumers. The agency offers expert brand planning, creative development, media buying, sales promotion, public relations, and direct response services. Clients have included restaurant chains El Pollo Loco and Denny's as well as Diageo and H&R Block. Working out of its headquarters located in California, the independent agency was founded in 1991.

Spanish Broadcasting System (SBS) is the #3 Spanish-language radio broadcaster in the US (behind Univision Radio and Entravision) with 20 stations in the US and Puerto Rico. Its radio stations serve such large markets as Los Angeles, New York City, and Miami, reaching about half the US Hispanic population with music formats ranging from regional Mexican to Spanish tropical. In addition, the company operates Web site LaMusica.com, and it has two TV stations in South Florida operating as MegaTV that offer original and syndicated Spanish-language programming. Chairman and CEO R�ul Alarc�n Jr. controls 80% of SBS.

The Chicago Reader is Chicago's largest free weekly newspaper, nationally recognized as a leader in the alternative press. Since 1971, the Reader has served as Chicago's political conscience, cultural guide, and music authority. With a highly targeted-circulation of 100,000 and a consistent return rate of less than 2%, the Chicago Reader is the city's most essential alternative media resource. Known for its in-depth coverage of Chicago politics and culture, the Reader explores and exposes news, events and issues that affect city living. The paper has won numerous journalistic awards and honors, both local and national, and is well-known as a showcase for Chicago's most talented writers, critics, photographers, and illustrators. With a readership of 450,000 and some of the industry's lowest advertising rates, the Chicago Reader is one the largest and most successful alternative weeklies in the country.

Mercury Mambo doesn't offer dance lessons, but it does help companies tap Hispanic consumers through marketing and branding. Among the agency's services are event marketing, retail merchandising, sales promotions, and strategic planning. Many of its clients come from the food and beverage industry, including Anheuser-Busch, Dr. Pepper, and The J. M. Smucker Company. Non-retail clients include AOL and U.S. Cellular. Mercury Mambo was founded by principals Liz and Becky Arreaga, who set out to formulate their marketing strategies based on the level of acculturation and language preferences of major Hispanic metropolitan markets in the US, including Arizona, California, Florida, and Texas.

Intertainment AG Company acquires theatrical rights, video, and television rights to films from the US and other locations and markets them in Germany and the rest of Europe. It holds a pan-European distribution deal with Warner Bros. Studios (which holds the world's largest film library) for film and pay-television rights. It also markets films in the huge Chinese market. The company deals in cartoon distribution and merchandising through its Intertainment Animation & Merchandising subsidiary. Intertainment filed for bankruptcy protection in 2006 and was rescued out of it by German rival Kinowelt.

Merging Media, Inc. company was founded in 2000 by president and CEO Marco Cardamone, COO Barney Lee, CFO Dennis Loughran, and EVP Clay Kisker. Merging Media provides digital media services to businesses in the a variety of industries. Although the company initially focused on the music industry it has found a place providing consumers and businesses with multimedia content and production services. The company's Club Cafe Live label releases DVDs of live performances at Pittsburgh's Club Cafe. (Merging Media purchased the Club Cafe and subsequently turned it into a recording studio.)

Hometown life is the bread and butter for Publisher's Group of America (PGA). The company publishes American Profile, a weekly supplement magazine covering "hometown American life" that is distributed in newspapers across the country, with a circulation of about 10 million readers. In addition, PGA's Hometown Content service provides syndicated content such as crossword puzzles, weather forecasts, and movie reviews to community publishers. Other PGA products include newspaper insert Relish, which covers food-related topics (circulation 15 million), and health and wellness magazine Spry (9 million). All total, the company serves more than 1,600 community newspapers across the country.

Welcome to our Company Web site. Here you can find out about our history, our business and journalistic endeavors and how our powerful and trusted brands are committed to quality news, information and entertainment in the U.S. and around the world. The New York Times Company is continuing to make the transition from an enterprise that operated primarily in print to one that is increasingly multiplatform in delivery and global in reach. The New York Times Company, a leading media company with 2009 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

BtB Marketing Communications is a full-service business-to-business marketing communications firm. BtB is not your typical ad agency or design studio. Our integrated Identity Marketing™ approach analyzes your needs to develop the right mix of public relations, online, direct marketing or advertising to generate leads for your company. BtB provides media planning and buying, excellent creative, tradeshow design, website development, and interactive marketing.

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