The Falls Agency was started in 1982 by Bob Falls. These falls were built by retail. The Falls Agency provides advertising and related services for clients in real estate, transportation, restaurants, and e-commerce but specializes in the retail sector. The Falls Agency produces television and radio commercials, print materials, interactive, point-of-sale, and outdoor advertising in addition to its promotional marketing, event marketing, and media buying services. Clients include The Coleman Company, Kawasaki Engines and Power Products, and Key Lime Cove indoor water park in Illinois.