NEW YORK, NY A.B. Isacson Associates, Inc. (ABI), a global leader in business-to-business marketing public relations for industrial and high technology sectors, announces a new corporate identity and launches a new corporate website - www.abipr.com. The change comes as the business-to-business agency, established in 1980, welcomes its 25th year. As part of its rebranding, the agency has been officially renamed to "ABI" from "A.B. Isacson Associates".The agency's office in London becomes ABI Europe and the Singapore office becomes ABI Asia. The agency's founder and president, Alan Isacson, states, "Our new name, ABI, formalizes how clients and media, worldwide, have come to refer and know us. Our evolved brand demonstrates that our business value to clients has successfully grown beyond the founder, and is effectively delivered by strategic, results-driven business-to-business marketing professionals."

Claxson Interactive Group is a leading operator of multimedia entertainment serving audiences in South America. It operates and distributes cable music service DMX Latin America (joint venture with DMX), along with adult entertainment channel Playboy TV Latin America (80%-owned with Playboy Enterprises). It also offers digital network services to cable operators through Digital Latin America. A group led by HM Capital and Latin American media giant Cisneros Group took Claxson private in 2008.

Carl Bertelsmann founded the company in 1835. His descendants, the Mohn family, control the business through the Bertelsmann Stiftung foundation. This company is so big, it takes up space on the bookshelf, the magazine stand, and on television. Bertelsmann is one of the world's leading media conglomerates with operations in publishing and TV. It owns about 90% of RTL Group, Europe's #1 TV broadcaster with more than 40 channels operating in a dozen countries. Bertelsmann also owns Random House, the world's top trade book publisher, as well as 75% of magazine publisher Gruner + Jahr. In addition, its arvato unit is a leading provider of distribution, manufacturing, and other business services to media companies.

Oricom aims to offer the right marketing and advertising cocktail. One of South Korea's leading private marketing and advertising firms, Oricom specializes in integrated marketing communications services. Its operational model allows the firm to offer sales and event promotion, brand management, public relations, and other services in a customizable package. Established in 1967, Oricom has served several major international clients in the Korean marketplace and has promoted high-profile events such as the 1988 Seoul Olympic Games. Oricom is part of Korean-based conglomerate Doosan.

Midwest Communications consists of Midwest Communications, Inc. and WRIG, Inc., which collectively own forty-two (47) radio stations. The Company got its start in Wausau, Wisconsin, with WRIG, Inc. and the acquisition by the D.E. Wright family of a 1400 KHz, 250 watt AM facility from the Wisconsin Valley Television Corporation. The call letters WRIG (for Wright) were assigned and on August 1, 1958, top forty-formatted WRIG signed on the air. Power was increased to 1,000 watts in 1961 and WRIG-FM (now WDEZ) signed on in 1964. Midwest built WROE in Appleton/Oshkosh, Wisconsin in 1971. In 1975 Midwest purchased WBAY-AM and FM, Green Bay, Wisconsin. Due to FCC rules at that time, WROE was sold. The Green Bay call letters were changed to WGEE-AM (now WTAQ-AM) and WIXX-FM. The 1980s saw the acquisition by Midwest of KIOA/KMGK, Des Moines, Iowa, WKKQ/WTBX, Hibbing, Minnesota and KLMS/KFMQ, Lincoln, Nebraska. In addition WRIG moved to 1390 KHZ and increased power to 5000 watts day and night.

Founded in 1997, TiVo, a pioneer in home entertainment, created a brand-new product and service category with the development of the world's first digital video recorder (DVR). Today, the company continues to revolutionize the way consumers watch and access home entertainment, by making the TiVo DVR the focal point of the digital living room: a center for sharing and experiencing television, movies, video downloads, music, photos, and more.

Rosetta Marketing Group provides personality-based marketing services (analyzing the different brand choices consumers make across a wide spectrum of marketing channels) and offers direct marketing, telemarketing, sales training, media planning and buying services. Founded in 1998, it targets a wide array of industries such as financial services, health care, telecommunications, media, and retail, among others. Clients have included such big names as AstraZeneca, Bank of America, Procter & Gamble, and Pfizer.

Targetbase was established in 1979. Targetbase is a leading direct marketing agency providing creative development campaign planning services. It helps design effective communications for direct mail, response television, and interactive marketing efforts and coordinates the execution of each campaign. The agency has worked with such brands as Acura, Frito-Lay, Procter & Gamble, and Southwest Airlines. Headquartered in Dallas, and owning an additional office in North Carolina, Targetbase operates as part of the Diversified Agency Services division of advertising conglomerate Omnicom Group.

Latin Vox's marketing and public relations businesses speak to Hispanic, not Roman, consumers. The firm -- which does business as "the vox collective" -- provides market research; strategic planning; brand development; creative development for print, broadcast, or interactive media; and corporate communications services that include public relation and public affairs services. It has conducted advertising and branding campaigns for clients such as Macy's, Pfizer, Verizon Wireless, and the New York International Latino Film Festival.

Harnessing over 45 years of direct marketing experience, MetaResponse Group, Inc. is the multichannel marketing partner of choice, providing List Brokerage, List Management, Database Development, Data Hygiene/Enhancement, and Consulting services for direct marketers in the consumer, publishing, financial/investment, technology and business-to-business sectors. Our services embrace postal and E-mail lists, as well as Internet-based campaigns and next generation direct response marketing technologies.It is a fact that the choice of list media, which dictates specifically 'who' will receive your offer, will have the most impact on the overall performance of your direct response marketing campaign. With over forty thousand lists to choose from, combined with multiple selection criteria for each list, the task of list selection and media plan development can be daunting.

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