The North County Times, part of the Lee Enterprises family of newspapers, serves a fast-growing, upscale market between the ocean and the mountains north of the city of San Diego. It serves as the leading newspaper in its core market with an average daily circulation of 78,181, according to the Publisher's Statement for the six months ending March 31, 2009. This North San Diego County and Southwest Riverside County market is home to more than 1.7 million people, including a large and growing Hispanic population (28 percent according to the 2009 Claritas). The economy is fueled by tourism, agriculture, the military, a growing biotech industry, construction and various high-tech industries.The newspaper, with a staff of 300, pursues an overall strategy of connecting to the community with the highest possible quality news report, advertising and circulation service. It produces three local editions, putting news and advertising before the readers, honoring the needs, traditions and unique demands of the individual communities served.

12snap is an international marketing firm that develops mobile marketing applications for cell phones and PDAs, among others. The company's application platform includes mobile phone Internet browsers, a phone camera with a predefined character overlay, viral advertising and instant messaging capabilities, and multiplayer 'advergaming' games. 12snap clients have included such notable companies as Disney, McDonald's, Vodafone, Unilever, and adidas. Established in 1999, 12snap AG was owned by media software supplier NeoMedia Technologies until 2007, when it was sold to 12snap's management.

Widmeyer Communications provides public relations services to not-for-profit and for-profit firms, including Ford Motor Company, the Kellogg Foundation, Pew Charitable Trust, United Auto Workers, and UPS. Widmeyer provides a full range of advertising and public relations services including, media relations, public affairs, design, corporate communications, and crisis management. The independent midsized agency specializes in education, health care, transportation, and energy sectors. It has offices in New York City and Washington D.C. Widmeyer Communications extends its reach as part of the Public Relations Organisation International (a network of independent PR and marketing firms).

The firm was founded in 1976 by Tere Zubizarreta. It maintains offices in regions with significant Latino populations, including California, Florida, Michigan, and Texas. Zubi Advertising Services has the cultural know-how to help clients target Hispanic consumers in the US. The privately held and minority-owned advertising agency develops broadcast, print, radio, and Web campaigns. It also offers account planning, creative development, interactive marketing, media planning and buying, production, and Web site design. Zubi has created spots for Ford's Fusion and Focus car models and launched a national print and Spanish-language TV initiative for AMR's American Airlines.

Bailey Gardiner wants to get creative on the West Coast. The San Diego agency provides integrated advertising, marketing, and public relations services for clients in such sectors as consumer goods, hospitality, entertainment, not-for-profits, and automotive. The agency offers expertise in interactive advertising, trade show support, collateral materials creation, media buying, social media marketing, and event marketing. Clients have included such notable brands as Royal Caribbean Cruises, Bucca di Beppo, House of Blues, and the AIDS Foundation San Diego.

Nicholas Brealey Publishing is devoted to non-fiction. The company specializes in books on such topics as business, management, popular psychology, self-help, humor, leadership development, cross-cultural relations, and Asian philosophies. Nicholas Brealey Publishing expanded its catalog and its geographical reach with the 2000 acquisition of Intercultural Press, which focuses on titles for readers who live or do business in cultures other than their native ones. Nicholas Brealey Publishing was founded in 1992 and is headed by Nick Brealey.

Founded in 1995, Dieste operates as part of the Diversified Agency Services division of holding company Omnicom Group. This firm is muy importante in the world of multicultural marketing. Dieste (formerly Dieste Harmel & Partners) is one of the leading providers of advertising services targeting the Hispanic community. It offers creative ad development and campaign management services, along with media planning and buying and brand development and positioning work. The agency also develops direct response marketing campaigns and customer relationship marketing strategies. Its major clients have included Pepsi and Southwest Airlines.

Heinemann-Raintree publishes educational books and other non-fiction titles for the classroom and library markets. The company publishes some 6,000 titles aimed at the pre-k to secondary school market, covering subject areas such as science, social studies, biography, art, math, and health. The company has offices in the US (Chicago) and the UK (Oxford), and is a subsidiary of Capstone Publishers, another publisher of children's books for school and libraries. The US-based Capstone acquired Heinemann-Raintree from international education and media firm Pearson Education in 2008 in order to expand its global presence.

Gannett is an international media and marketing solutions company providing millions of people with the information they want; and connecting them to their communities of interest through multiple platforms including Internet, mobile, newspapers, magazines and TV.As an innovative industry leader, Gannett engages consumers wherever they are with its powerful brands and trusted content. The company helps businesses grow by providing marketing solutions that reach and engage their customers across its diverse platforms. Gannett is a digital leader with more than 100 U.S. newspaper and TV station web sites; CareerBuilder.com, the nation's top employment site which is expanding rapidly internationally; and Gannett Digital Media Network, which includes top brands like USATODAY.com, MomsLikeMe.com, HighSchoolSports.net, Metromix.com, and action sports networks BNQT and Venture. Helping to further Gannett's scope as a marketing solutions company is PointRoll, a leading online advertising rich-media provider, and ShopLocal, a leader in connecting advertisers and consumers online and in-store. PointRoll and ShopLocal work together to provide online advertisers with rich media advertising solutions. Ripple6 helps advertisers deploy easy – yet powerful – social media solutions.At the same time, the company's 81 U.S. Community Publishing information centers reach deep into local communities through newspapers, web sites, mobile content and niche/custom publications. With USA TODAY, they have a combined daily paid circulation of approximately 6 million, providing crucial neighborhood-to-national news and information.

Rave Cinemas owns or manages about 1,000 screens at more than 60 theaters in 20 states. Under the name Rave Motion Pictures, the theaters feature stadium seating and four feet of leg room between rows. The company was formed in 2009 when it acquired four theaters from Boston Ventures-backed Rave Reviews Cinemas (RRC), along with RRC's corporate infrastructure and the Rave Motion Pictures brand. RRC retained about 20 of its theaters, which are managed by Rave Cinemas. Later that year Rave doubled its holdings when it acquired 35 theaters from National Amusements, the theater holdings of Viacom and CBS chairman Sumner Redstone.

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