Global Directive Marketing Initiatives LLC (GDMI) was formed in 1979 and serves clients in the financial, retail, manufacturing, health care, and consumer services industries. Global Directive Marketing Initiatives generates sales leads through direct marketing with both online and print campaigns. It delivers its marketing messages (as consumers search for products or services) through search engines, phone books, and websites. GDMI also offers marketing services including analytics, search engine optimization, paid search, and social media. Its directories include yellow pages, white pages, and white papers on consumer behavior; it also offers account management and custom research services.