NEW YORK, NY A.B. Isacson Associates, Inc. (ABI), a global leader in business-to-business marketing public relations for industrial and high technology sectors, announces a new corporate identity and launches a new corporate website - www.abipr.com. The change comes as the business-to-business agency, established in 1980, welcomes its 25th year. As part of its rebranding, the agency has been officially renamed to "ABI" from "A.B. Isacson Associates".The agency's office in London becomes ABI Europe and the Singapore office becomes ABI Asia. The agency's founder and president, Alan Isacson, states, "Our new name, ABI, formalizes how clients and media, worldwide, have come to refer and know us. Our evolved brand demonstrates that our business value to clients has successfully grown beyond the founder, and is effectively delivered by strategic, results-driven business-to-business marketing professionals."

Dick Grove, whose background includes top posts for such companies as Burson-Marsteller, ITT and Itel, formed his own agency in 1997. His experience and frustrations with traditional firms drove him to start INK inc., with the idea that firms should share the financial risk of the client by providing a more accountable method of compensation based on actual media results. Companies from all variety of industries have signed on for this unique agency model, which says that clients should pay first and foremost for actual results — not for the hours spent "trying" for those elusive hits.

Rapier Limited conveys marketing messages with a point. Rapier provides advertising and marketing services, specializing in direct marketing, to companies with service oriented brands. The firm counts service brands, data analytics, customer relationship management, and integration among its strengths. It does not provide services in promotions, public relations, media planning or buying, and online programming. The advertising agency has worked with clients such as South Eastern Trains, Virgin Atlantic, Marks & Spencer, and HSBC.

PrimeVest Financial Services is sort of a big-box store of investment products for community banks, credit unions, and other financial institutions. One of the largest third-party marketers of financial services in the US, the firm allows its clients to expand their range of services by affording access to a menu of stocks, bonds, annuities, mutual funds, retirement plans, insurance, and other products from third-party financial services firms. It also provides broker-dealer, trust, and clearing services. PrimeVest serves approximately 600 financial institutions throughout the US and in Guam. Investment firm Lightyear Capital purchased the company from ING in 2010.

Former CEO Rod Banner founded Banner Corporation plc in 1984. Banner Corporation plc company, a unit of Young & Rubicam Brands, one of the flagship agency networks of UK-based advertising conglomerate WPP Group, advises high-tech clients on all aspects of communicating their brands to the public. Its services include advertising, direct marketing, public relations, media auditing and buying, competitive analysis, website design, and event planning. Banner's blue chip clientele includes AT&T, Cisco Systems, Freescale, Siebel Systems, and Sony.

Emily and David Broom founded Broom & Broom, Inc. in 1980. The independent creative design firm offers its services for a variety of products, including annual reports, marketing collateral, packaging, Web sites, corporate signage, events, and multimedia presentations. It has worked for such clients as 24 Hour Fitness, Bank of America, McKesson, National Semiconductor, and Williams-Sonoma.

Churm Media is a leading regional, full-service media company based in Newport Beach, California. The privately held company publishes 5 niche consumer magazines and 4 interactive websites serving readers and advertisers in five Southern California counties — Orange, Los Angeles, San Diego, Riverside and San Bernardino. The company prints and distributes more than 400,000 magazines per month with a total audience — print, online and events — of more than 1.5 million readers/viewers per month. Since June 1990, Steve Churm has owned and operated the company. Churm Media has 2 Southern California offices in Newport Beach, Santa Ana and Riverside. In addition to print and online media, the company produces annual business-to-business, family and consumer events. The company and its 40-plus full-time employees are actively involved in the community through various not-for-profit organizations, educational foundations and business programs. It is this commitment to improving the industries and communities it serves that forms the foundation for Churm Media’s culture and operating philosophy.

JH&A has been providing award-winning marketing communications services for over 25 years. We come to the office every day with the goal of helping our clients become market leaders by creatively communicating their vision to their target audiences. As a marketing communications firm, we're able to creatively integrate web and digital media with traditional marketing tools. Success for us and our clients means not only doing extremely creative, on-target work, but also making the process as enjoyable, and as stress-free as possible. Some of the largest companies in the world trust us with their corporate branding and messaging; however, regardless of size or scope of work, we at JH&A pride ourselves on a consultative, honest and open approach to business.

Tyndale House was founded in 1962 by Kenneth N. Taylor, who wrote The Living Bible in order to translate the old English in the King James Version of the Bible into a more accessible language for his children. Taylor, who died in 2005, named Tyndale House Publishers company after 16th Century English translator William Tyndale. Christian-focused publisher Tyndale House Publishers publishes fiction, non-fiction, and children's books, as well as bibles. One of its best-selling titles is the novel Left Behind, a fictional account of the apocalypse written by Jerry B. Jenkins. The titles success inspired the Left Behind series of novels, which has sole some 63 million copies, as well as Left Behind comic books, music, and three movies.

Mendelsohn/Zien Advertising is a full-service advertising agency and a leading West Coast creative ad firm. It provides creative development and strategic planning for a wide range of advertising and marketing campaigns, serving such clients as automaker BMW, fresh fruit company Dole Food, and fast-food chain Carl's Jr. (owned by CKE Restaurants). In addition to traditional print and television ads, Mendelsohn/Zien creates ads for outdoor media as well as interactive and digital advertising. CEO Richard Zien and former partner Jordin Mendelsohn started the agency in 1984. It is owned today by Japan's Hakuhodo.

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