The Allant Group was founded in 1984 as Executive Marketing Services. In October 2009, it was acquired by members of its own management team and private equity firm MidOcean Partners. The Allant Group specializes in marketing optimization products and services that are based on analytics, data management, database services, and strategy. Its offerings include budget, campaign, and list optimization; customer acquisition, growth, and retention; marketing automation; and telemarketing management. Customers come from such industries as cable, financial services, insurance, retail, and telecommunications.