Underscore Marketing was founded 2002. Underscore Marketing is a media planning and buying agency that specializes in online promotional campaigns. It offers planning and buying services for clients advertising on Web sites and other digital properties, as well as campaign design and management services. Underscore Marketing also provides search engine marketing services and helps companies utilize social media in their advertising and marketing efforts. Its clients have included pharmaceuticals manufacturers Novartis and Wyeth (now part of Pfizer) and actuarial firm Milliman.

New Creature Holdings was founded in 1999 by Patrick Ybarra and Brad Jones; its name was taken from a Bible verse. New Creature Holdings company designs retail packaging, point- of-purchase, and merchandising displays for such customers as Coca-Cola, Disney, and Kraft; its displays are set at Wal-Mart and Sam's Club. (New Creature's proximity to Wal- Mart's Arkansas headquarters makes it a key vendor to the retail giant's suppliers.) New Creature Holdings also designs promotional kits and trade show kiosks. Its products are made in the US, China, Europe, and South America, and shipped via a distribution network of more than 80 locations across the US.

Direct Alliance, which was formed in 1993, is a subsidiary of global outsourcing powerhouse TeleTech Holdings. Direct Alliance provides business process outsourcing (BPO) services for companies in industries such as consumer electronics, financial services, health care, retail, and technology. It specializes in sales, marketing, and fulfillment operations, including direct marketing and telesales, order management, and payment processing. Direct Alliance Corporation also provides Internet sales support and analytics services.

Clearview Cinemas is a leading movie theater operator in the New York metropolitan area, with locations in New York, New Jersey, and Pennsylvania. The company has more than 250 screens in about 50 theaters, including the historic Ziegfeld Theatre in New York City. It also owns a small collection of art house theaters including the Bala Theatre, the Bronxville Cinemas, and the Larchmont Playhouse. Clearview was co-founded by A. Dale Mayo (chairman of Cinedigm Digital Cinema) in 1994. Cablevision purchased the company in 1998 for $160 million.

Founded in 1983, Acento Advertising offers advertising and marketing services geared toward the Hispanic market. Acento provides such services as creative development in broadcast, print, and interactive media as well as TV production facilities in the US and Latin America. The agency also offers expertise in market research, public relations, and direct marketing. The company's clients have included Alaska Airlines, Wells Fargo, and Staples.

FremantleMedia Ltd is one of the world's largest creators of TV entertainment.FremantleMedia is known mostly for its worldwide singing talent phenomenon known in the UK as Pop Idol and in the US as American Idol. The company produces more than 10,000 hours of programming shown in more than 50 countries, including game shows (Family Feud), dramas (Neighbours), and of course reality-based TV such as The X Factor and its Idol franchise. It also licenses and distributes programming in 150 countries. FremantleMedia has operations in more than 20 countries; it is a unit of Bertelsmann's RTL Group, one of Europe's largest TV broadcasting companies.

The Geppetto Group is a leading advertising firm specializing in creating ad campaigns that appeal to kids and teens. It offers creative development services for both broadcast and print advertising, as well as campaign planning and management services. Geppetto Group is part of UK-based advertising services conglomerate WPP Group. This agency can pull a few strings when it comes to youth marketing.

Dan Klores Communications, Inc. was founded in 1991 and is based in New York, New York. Dan Klores Communications, LLC provides public relations and integrated marketing services for companies, entrepreneurs, non-profits, and individuals. It offers strategic counsel, media relations, crisis management, public affairs, and digital services in the areas of architecture, consumer/lifestyle, corporate, creative properties, education, entertainment, fashion, government affairs, healthcare, hospitality/travel, life safety, media, non-profit, public affairs, social media, sports marketing, sustainability, technology, and wellness.

Original Productions produces non-fiction, often danger-laden television series for broadcast networks and cable channels, including the documentary series Deadliest Catch, about the dangerous lives of King Crab fisherman; Ice Road Truckers; and Ax Men, a show about loggers in the Pacific Northwest. In addition to TV production, the company provides all the music for its programs through subsidiary Amygdala Music. Original Productions was founded in 1999 by producer Thom Beers. UK-based FremantleMedia owns a 75% stake in the business.

FutureBrand provides consulting and design services aimed at building, maintaining, and reinvigorating corporate identities and product brands. It helps companies create new logos and corporate designs and to implement those concepts throughout its client's advertising, corporate communications, and product packaging. In addition, it tracks brand effectiveness and provides measures of brand equity. FutureBrand, which operates through a network of about 20 offices across more than 15 countries, is a unit of Interpublic's McCann Worldgroup.

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