Founded in 1996, the agency changed its name from LLKFB in 2005. Unit 7 operates as part of advertising giant Omnicom Group's Diversified Agency Services. This outfit is composing new riffs for its clients' brands. Named for a jazz song by Sam Jones, Unit 7 (formerly Lieber, Levett, Koenig, Farese, Babcock, or LLKFB) provides corporate and product branding, relationship advertising, and other marketing services for corporate clients. The firm specializes in providing consulting, research, and creative solutions that incorporate digital technology.