CEO Matt Britton founded Mr Youth in 2002. The advertising, marketing, and branding agency specializes in using new media to get its customers' messages to 14- to 24-year-olds (the "millennials"). It designs Web sites, uses Facebook applications, and finds other social networking avenues to build brand awareness. Mr Youth also offers word-of-mouth campaigns through homegrown peer-to-peer network RepNation, and arranges stunts, events, and world tours to launch products or campaigns. Customers have included Crayola, Microsoft, NIKE, and Pepsi.