Cone comes with scoops of four main public relations services: brand marketing, cause branding, corporate responsibility, and crisis communications and management. (Cause branding involves linking a company with a community or humanitarian cause, and corporate responsibility means connecting a company's social and environmental positions with efforts to enhance its brand.) In 2009 Cone diversified its offerings with the launch of Clickstart Program, a new initiative centered on social media marketing. The firm's clients have included Western Union, L'Oreal, and herbal energy products maker Guayaki. Cone is part of the Omnicom Group advertising and communications conglomerate.

Digital Marketing Group company develops communications campaigns using its Digital Brain process to integrate services from each of its three divisions. DMG's online marketing and media division provides advertising, branding, e-mail marketing, media planning, public relations, viral marketing, and Web site design services. Its data services unit collects and analyzes data around targeted customer groups. DMG's direct marketing division carries out direct marketing campaigns using telemarketing, display advertising, and direct mail. Customers have included Bacardi, Panasonic, and Warner Bros.

C-SPAN, which stands for Cable Satellite Public Affairs Network) is a not-for-profit created in 1979 by the cable industry as a public service to provide live coverage of the US House of Representatives. The corporation's C-SPAN, C-SPAN2, and C-SPAN3 air public proceedings such as congressional sessions, White House press briefings and speeches, British House of Commons sessions, and other political and public affairs programs. C-SPAN also runs a radio network with content similar to its TV broadcasts, and publishes more than 15 Web sites. The company gets its funds from license fees paid by cable and satellite systems.

Its not-so-random acts of publishing have transformed Random House into the world's largest trade book publisher. The book publishing subsidiary of media giant Bertelsmann, Random House operates its eponymous imprint and some 120 others such as Alfred A. Knopf, Ballantine, Bantam, Dell, and Doubleday. Its top-sellers include Dan Brown's The Da Vinci Code"," which is the best-selling adult hardcover in history, and its stable of authors includes Elmore Leonard, Toni Morrison, and Dr. Seuss. In addition, the company publishes Fodor's popular travel books, audio products, and electronic books. Outside the US, Random House oversees publishers such as McClelland & Stewart (Canada) and Plaza & Janes (Spain).

Media Speak offers advice, consulting, and training in media relations and communications. Media Speak company's training classes include how to identify key messages and prepare for newspaper, radio, and television interviews; general presentation skills and rehearsals; and how to communicate with stakeholders and the media during a crisis. Media Speak company also develops presentations and video productions for its clients, and offers strategic advice on key messages and implementations. Clients include: Accenture, General Electric, PricewaterhouseCoopers, and Roche. Media Speak was founded in 2000 by managing director Julie Walters.

Formula PR is an independent public relations agency that serves clients in five sectors: consumer products and services; business technology; lifestyle; sports and entertainment; and travel and hospitality. The formula for its public relations campaigns combines market research and insight, with strategic goal setting, and such marketing services as direct mail, promotions, media relations and online marketing. It has conducted public relations work for such companies as ABC, MTV, ESPN, and Vertis.The firm serves clients through offices in San Diego, Los Angeles, and New York City.

Lunar Design Incorporated was founded in 1984 by CEO Jeff Smith and COO Gerard Furbershaw. The firm offers industrial design, engineering, graphic design, brand development, and corporate identity services. The majority of Lunar's work is geared towards the high-tech industry; it designed Apple's first Powerbook, as well as the first Palm. Other product designs include the HP TouchSmart PC for Hewlett-Packard, sunglasses for DKNY, a toothbrush for Oral-B, and a catheter for Acuson Corporation. Lunar has offices in California, Hong Kong, and Germany.

Synaptic Digital gets the point across to corporate clients in the US. The firm provides digital media services to marketing, communications, investor relations, and other media clients. Offerings include audio and video production, and the distribution of video news releases, short-form promotional videos, live-event broadcasts, audio news releases, and electronic press kits. Its flagship TheNewsMarket.com platform is an online source for video news footage; it has a global distribution network of some 25,000 media outlets in 190 countries. Formerly called The NewsMarket, the firm acquired digital media communications firm Medialink Worldwide in 2009. The merged entity was renamed Synaptic Digital in 2010.

The Mileage Company operates AIRMILES Travel Promotions, a loyalty management program that earns credits that can be used on flights operated by its parent, British Airways. Credits can also be used for hotel accommodations, rental cars, and other travel-related services. Millions of members enroll annually to collect miles in conjunction with their in-person and online purchases from AIRMILES partners: consumer products and services companies that have included Hilton Worldwide, Shell, and Tesco. British Airways' frequent flyer program, BA Miles, is also managed by The Mileage Company.

The Curtis Media Group, through its wholly owned and affiliated companies, now operates North Carolina's largest network of stations. Over one million North Carolina citizens listen to one or more of the CMG stations each week. Headed by Donald W. Curtis, the groups of companies include Carolina Media Group, Inc., Carolina Radio Group, Inc., Great American Media, Ltd. 1, Coastal Plains Media, Inc., New Age Communications, Ltd., Curtis Radio Group, Inc., and First State Communications, Inc. The Company is based in Raleigh, North Carolina where the flagship stations of the first 25 years have been through a period of significant growth. The Company has purchased smaller stations, building them up, selling them, and buying into bigger markets.

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