ITA Group, Inc. was founded in 1963. Specializing in performance marketing, ITAGroup (standing for "Ideas to Action") builds and manages programs that help clients increase sales and customer satisfaction through incentives and training. The company's services include research and program design, administration, fulfillment, and measurement for employee recognition and rewards programs, business-to-business loyalty programs, and sales incentive programs. ITAGroup also provides business meeting and event planning services.

Moviehouse Entertainment company handles sales of independent films,it also provides related services, including financing, production, licensing, and publicity. Moviehouse also works on the exploitation of its films via the festival circuit. Library titles include documentaries Aileen: Life and Death of a Serial Killer, Biggie & Tupac, and Be Here to Love Me (about the life of folk singer Townes Van Zandt). Moviehouse was founded by joint managing directors Mark Vennis and Gary Phillips in 2001.

Ketchum company operates through more than 100 offices spanning almost 70 countries in the Americas, Asia, and Europe. Practices include brand marketing, corporate communications, food and nutrition, health care, and technology. Its Ketchum Sports & Entertainment unit forges relationships between companies' brands with Hollywood, assists with contract negotiations for celebrities and athletes, and negotiates spokesperson appearances. In 2009, Ketchum merged with Pleon, a European PR agency. Founded in 1923, the firm largely operates under the Ketchum moniker except in Europe, where it is branded as Ketchum Pleon.

Metal Blade Records company was founded in 1982 by Brian Slagel, who then worked days at the Los Angeles metal emporium Oz Records and spent nights putting together one of the first metal fanzines, The New Heavy Metal Revue. He formed Metal Blade Records to focus on the LA metal scene that was being ignored by major labels. Metal Blade Records company has discovered influential metal acts including Slayer, Metallica, and GWAR. Metal Blade Records is a heavy metal record label that is home to bands such as Black Dahlia Murder, As I Lay Dying, and Six Feet Under.

The firm serves international, national, and regional clients and has counted Comcast and the National Hockey League's Pittsburgh Penguins among its customers in the past. CEO and chief creative officer Bryan Ward founded Giant Ideas in 2001. Sometimes it takes more than big thinking to make a successful commercial, it takes Giant Ideas. Advertising agency Giant Ideas provides the full range of creative advertising, design, and marketing services, with expertise in creating television commercials, identity design, and collateral material creation.

Elite Consultants began its school consulting career in 1991. Elite Consultants provides admissions consulting and marketing services for proprietary schools, trade schools, and Career Colleges. Elite Consultants company offers training workshops designed to streamline admission processes and marketing services that include video production (such as television commercials and infomercials), media placement, Web design, and materials creation (such as developing admissions manuals or questionnaires for admissions interviewing).

Staylor-Made Communications produces commercials, corporate videos, instructional DVDs, trade show presentations, video games, and Web sites used for training, marketing, and entertainment purposes. After planning and pre-production consulting with its clients, Staylor-Made takes footage using HD, Betacam, and film, and combines it with multimedia tools, such as graphics, animation, text, music, narration, and sound effects. Customers of the company include Honda, ResMed, Sharp, Sony, and Taco Bell. Projects have ranged from $200 to $200,000. President Jim Staylor, a writer and producer, founded Staylor-Made Communications in 1992.

Farrar, Straus and Giroux (FSG) has a knack for publishing prize winners. FSG has published Pulitzer prize winners Doug Wright (I Am My Own Wife), Jeffrey Eugenides (Middlesex), and Paul Muldoon (Moy Sand and Gravel). In addition, the firm boasts more than 20 Nobel Prize recipients and more than 20 National Book Award winners. FSG also publishes audio books, and operates imprints Drawn and Quarterly (art and literary comics), Hill and Wang (non-fiction titles), Enchanted Lion (books for children and young adults), and Faber and Faber (arts and culture-related publications). FSG was founded in 1946 by Roger W. Straus. (Straus died in 2004 at age 87.) The firm is a subsidiary of Holtzbrinck Publishing Holdings.

Commission Junction was founded in 1998. Commission Junction company offers search marketing, affiliate marketing, and automated merchandising technology and services. Commission Junction provides software tools (most notably its CJ Marketplace product) that allow advertisers to identify, track, analyze, and connect with the Web publishers that provide the best return for an online advertiser's dollars. Clients have included Dell, eBay, and Travelocity.

President Jonathan Poneman and partner Bruce Pavitt started Sub Pop in 1988. Warner Music Group acquired a 49% stake in the label in 1995. This company patrols the depths of the music world. One of the best-known independent rock record labels in the US, Sub Pop promotes a roster of artists bubbling under the surface of mainstream success, including Jennifer Gentle, Low, The Postal Service, The Shins, Sleater-Kinney, and The Thermals. Sub Pop company distributes CDs as well as digital audio and video media, but it also continues to distribute vinyl LPs and 12" singles.

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