AKQA, an independent Web design and interactive marketing agency, offers online and digital media development for branding, marketing, and e-commerce, as well as consulting services to help its customers use interactive technologies to their advantage. One such project was AKQA's design for the user interface for Microsoft's Xbox 360. AKQA's clients range from small companies to big names such as Nike, Coca-Cola, and McDonald's. The agency has offices in Amsterdam, Berlin, London, New York, San Francisco, Shanghai, and Washington, DC and was founded in 1995. Private equity firm General Atlantic owns a majority stake in AKQA.