Lonely Planet employs some 300 writers to update its publications, which include walking guides ("Trekking in the Nepal Himalaya"), phrasebooks, and guides for the budget traveler ("Europe on a Shoestring"). In 2007 the British Broadcasting Corp. bought a 75% stake in the firm; the Wheelers retain a 25% stake. Want to explore in Ecuador? Travel on the cheap in Chile? You're not alone. Lonely Planet Publications sells guidebooks aimed at the more independent traveler (its books once offered tips on buying good pot). Maureen and Tony Wheeler founded Lonely Planet in 1973 in a kitchen in Melbourne as they wrote a guide based on their trek across Asia. They now publish more than 500 titles covering every continent.

Founded by Guy Williams and CEO Peter Labadie in 1990, Williams-Labadie is a unit of Paris-based advertising conglomerate Publicis Groupe. You might say this company practices medicinal marketing. Williams-Labadie Advertising is a leading provider of advertising and marketing services to clients in the health care and pharmaceutical industries. The midsized agency offers creative ad development and campaign management services, as well as branding and corporate identity services. It also offers services for direct marketing and multimedia communications. Clients have included Abraxis, Advanced Medical Optics, Oscient Pharmaceuticals, and Prometheus Laboratories.

ACTON was founded as a membership catalog operation in 1968. ACTON provides direct marketing services to customers worldwide. ACTON International company, which does business primarily as Acton Marketing, has traditionally specialized in marketing checking account services for North American banks, but it also draws clients from the insurance, publishing, and mail order industries. Offerings include list management and digital marketing using e-mail, banner advertising, and search engine optimization. Outside the US, the company maintains facilities in Brazil, Germany, and Japan; it also operates elsewhere in the Asia/Pacific region through affiliates.

Haymarket Group Ltd. company publishes more than 100 consumer, professional, trade, and customer publications in some 20 languages and more than 40 countries. Titles include Revolution (digital business and marketing), campaign (advertising and communications), What Car? (automobile buying guides), and FourFourTwo (football). The company also publishes Web sites related to its publications and hosts events, including exhibitions and conferences. In addition to its primary market in the UK, the company has subsidiaries and joint ventures operating in such markets as Australia, China, Germany, India, and the US. Haymarket Group was founded in 1957.

The Jay Group, Inc. was established by J. Freeland Chryst in 1965; his daughter, Dana Chryst, leads the company as CEO. The Jay Group provides outsourced marketing and fulfillment services to clients such as Reebok, iRobot, and Pfizer. The Jay Group's roster of services includes product fulfillment, call center services, procurement, and packaging services. The Jay Group's fulfillment programs serve business-to-business and business-to-consumer clients providing literature, product, and catalog fulfillment, as well as rebate processing, incentive program management, and sweepstakes management for sales promotions. The Jay Group's contact center services include order processing, customer service, and help desk support.

International Market Brands (IMB) provides export marketing, sales, and consulting services for companies that manufacture food, food service, and pet products. IMB's consulting services help manufacturers develop new export markets by identifying foreign buyers, advising on costs and shipping, and navigating administrative hurdles for export. IMB also provides strategic sales and marketing planning and production services targeted to specific countries, cultures, and client needs.

Founded in 1995, Dieste operates as part of the Diversified Agency Services division of holding company Omnicom Group. This firm is muy importante in the world of multicultural marketing. Dieste (formerly Dieste Harmel & Partners) is one of the leading providers of advertising services targeting the Hispanic community. It offers creative ad development and campaign management services, along with media planning and buying and brand development and positioning work. The agency also develops direct response marketing campaigns and customer relationship marketing strategies. Its major clients have included Pepsi and Southwest Airlines.

Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold market-leading positions in games, film, music, technology, cycling, automotive and crafts. Future sells more than 3 million magazines each month; we attract more than 20 million unique visitors to our websites; and we host 27 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports or syndicates publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.

The Beggars Group feeds the hungry music-lover's soul. The Beggars Group company boasts a collection of recording labels, including 4AD, XL Recordings, Wiiija and Mo'Wax, Beggars Banquet, Mantra Recordings, and Too Pure. The group also owns 50% of New York-based indie label Matador Records. Current Beggars Group artists include the Devastations, the Mark Lanegan Band, and Tindersticks. Catalog artists include Bauhaus, John Cale, The Cult, Gene Loves Jezebel, and Gary Numan. Martin Mills launched Beggars Banquet in 1976, with the onset of the punk music scene in the UK.

Cornerstone Promotion operates from offices in Chicago, Los Angeles, and New York. Cornerstone Promotion is a marketing and branding firm that serves the music, film, technology, and fashion industries by specializing in urban and alternative lifestyles. The firm uses viral marketing and other nontraditional marketing disciplines to influence the cool trendsetters and early adopters. Cornerstone Promotion has provided brand consulting, radio promotion, field marketing, digital marketing, and event marketing services for such clients as Levi Strauss & Co., Coca-Cola, Converse, and Proctor & Gamble. Music industry veterans Rob Stone and Jon Cohen launched the firm in 1996, with Sprite as a major customer.

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