Napster's business is downloading music the legitimate way. Formerly Roxio, the firm operates an online music service that allows users to download audio files to PCs and portable music players. Some 700,000 subscribers to Napster, which is compatible with MP3 players and mobile devices such as Apple's iPhone and iPod. Service plans can access the company's music library of some 10 million songs licensed from major record companies and independent labels. Napster also offers audio files for individual download. The service is available in the US, Canada, the UK, and Germany. Napster is a subsidiary of retail giant Best Buy.

Marketing Innovators International, Inc. was founded in 1978, has worked with such notable clients as Hewlett-Packard, T-Mobile, and Culligan. Marketing Innovators International (MI) bets that rewarding people is a healthy investment. The private, woman-owned firm designs and implements incentive programs for corporate clients looking to motivate and retain employees, partners, and customers. MI's programs help clients improve performance in such areas as sales, safety, recruiting, and customer service. Its incentive and recognition programs utilize such rewards as gift, travel, and debit cards. MI is primarily known for distributing J.C. Penney gift cards.

Atomic Dog Publishing was founded to provide instructors and learners with a completely unique teaching and learning tool. We began by breaking down books into their basic parts–their atomic parts–as it was clear that these components could be recombined to create a new and better kind of publication by using the rich capabilities of digital media. Atomic Dog blends online content delivery, interactive multimedia components, and print to form a completely unique learning and teaching tool. Our online textbooks (HyBred Media™) contain interactive elements that allow instructors and students to customize their text to meet course objectives and fit individual learning styles. Identical core content found in the online edition is also available in the print edition with iconic references to interactive material found online. We give authors and instructors a clear content alternative, while providing students superior choice and value. As part of Cengage Learning, we can provide you with premium content and superior learning solutions tailor-fit to the way you teach. We are loyal and dedicated to our customers—we hope that our publications, like great dogs, become your best friends.

The Hal Lewis Group (HLG) operates through its three divisions, each with its own expertise: HLG Advertising (advertising and marketing), HLG InSight (strategic consulting and market development), and HLG Interactive (digital and online marketing). In addition, the group's Red Car Pharma Solutions (launched in 2008) helps "mature" brands engage customers. HLG has worked with such health care clients as Meda Pharmaceuticals, Bristol-Myers Squibb Co., Merck & Co., and Neuronetics.

We describe ourselves as Transformation Partners. Put simply we exist to to transform the fortunes of our clients by challenging and disrupting the categories they operate in. It’s why we describe ourselves as The Challenger Agency for Challenger Brands. We describe ourselves as Transformation Partners. Put simply we exist to to transform the fortunes of our clients by challenging and disrupting the categories they operate in. It’s why we describe ourselves as The Challenger Agency for Challenger Brands. So how do we do it? First up it takes more than glossy advertising as we believe it only works if it all works. Only if a consumer experience is compelling and coherent from initial search query to in-store purchase can we expect to have a transformational impact on a client’s business. This is why VCCP is a fully integrated creative agency, where over half of us come from non advertising backgrounds.

Established at the end of the 1980s, Communica has three offices located in Detroit; and Toledo and Columbus, Ohio. Communica offers advertising and marketing communications serving regional and national clientele in such industries as health care, education, financial services, and consumer products. The firm's services include sales promotion, direct marketing, public relations, design, and strategic planning. It even helps customers to integrate social media such as Facebook and Twitter into their marketing mix. Clients have included Putnam Investments, Bowling Green State University, the Toledo Museum of Art, and Calphalon.

Founded in 1995, Suarez/Frommer & Associates's services include strategic positioning, TV, radio, and print production, direct marketing, media relations, and Web site development. Suarez Frommer & Associates is fluent in advertising, public relations, and promotions whether the language is English or Spanish. Focused on reaching both the general and Hispanic markets, the agency develops strategic campaigns that integrate a variety of disciplines and media channels for the greatest impact. The agency has served such clients as BP America, Hormel Foods, and Nickelodeon Television.

NASCAR Media Group is an entertainment production and marketing company that holds exclusive rights to use and license footage from NASCAR racing events. It works with sponsors and other clients to incorporate NASCAR properties into corporate marketing efforts; it also provides post-production and other media services. On the entertainment side, NASCAR Media Group works helps create original films and TV programming. Its productions have included the feature film DALE (about the life of driver Dale Earnhardt) and the TV series Driven to Win (which aired on A&E's Bio channel).

SHIFT serves small to medium size clients and offers such services as crisis management, product launch support, lead generation, and brand building. The firm's communications programs, including blogs and social media news releases, focus on generating revenue for customers in addition to creating publicity. SHIFT provides its marketing and PR services through offices in Boston and San Francisco to clients that include Travelocity.com, Shimano, Novell, Akamai, Quantum Corp., and Oakley. Principals Jim Joyal, Todd Defren, and Ed Weiler founded SHIFT in 2003.

Newsday, LLC publishes the daily newspaper Newsday serving readers primarily in Nassau and Suffolk counties on Long Island, New York, as well as in the borough of Queens in New York City. The paper boasts a daily circulation of about 330,000 and Sunday circulation of about 400,000. In addition to its daily newspaper, Newsday, LLC publishes amNew York, a free daily that serves New York City commuters, and through Star Community Publishing the company publishes and distributes weekly shoppers throughout Long Island and in some sections of New York City. Newsday, LLC is a subsidiary of cable system operator Cablevision.

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