India News
Search Web Directory
News Home
ICC World Cup 2019: All eyes on India’s chances at the finals, Star Sports expected to hike ad rates
Posted on 9th July 2019
With India cementing its entry into the ICC World Cup semi-final, official broadcaster Star India as well as fans are optimistic about the team’s prospects. If India manages to secure a spot in the finals, Star India is expected to hike ad rates for the final match to be played on July 14. According to media planners, Star India could reportedly demand anything in the range of `30-45 lakh per 10 seconds from advertisers who want to make last-minute spot buys for the final match.

This is a steep hike over the bundle ad rates of `8-10 lakh for a 10-second spot for the entire tournament on television and Hotstar, and the individual rate of `14-16 lakh/10 seconds. Star India is hoping to earn around `100-150 crore on the back of the final match alone.

In fact, the ad rates for the finals are nearly double of what the official broadcaster charged advertisers for last minute buys of premium ad slots in the much-hyped India-Pakistan match held on June 16. The broadcaster is said to have claimed `25 lakh/10 seconds for the India-Pakistan match, raking in moolah worth `25 crore from it.

India had emerged as a favourite among bookmakers, encouraging the broadcaster to hike ad rates for the final match. The team’s predicted entry into the final match could result in the broadcaster demanding over-the-top rates. “Typically advertisers who are looking for a high reach exposure for their brands purchase slots last minute depending on the teams playing the match,” points out Sujata Dwibedy, EVP, head of buying and trading, Amplifi India, the media investment division of Dentsu Aegis Network.

As would be expected, Indian viewers have a clear preference for India matches and the viewership for matches played by the Indian cricket team accounted for 78%, 92% and 91% of the viewership in 2016, 2017 and 2018, respectively, according to a report by BARC India.

The live telecast of the highly anticipated India-Pakistan face-off scored a viewership of 206 million. The last match that grabbed as many eyeballs was the ICC Champions Trophy 2017 final played between India and Pakistan. According to Star India, this match had 172 million viewers tuning in. The ICC World Cup final is expected to garner similar, if not higher, viewership.

For a high stakes event like the World Cup, a broadcaster hardly leaves anything to chance. Therefore, the broadcaster sets aside only around 10-15% of the total ad inventory for eleventh hour buys. “This is the inventory that is sold at a premium to advertisers who don’t mind paying high rates,” says Sudhir Kumar, director, offline media, DCMN India. The ICC World Cup offers around 55,000 seconds of ad inventory per match.

Star India was hoping to make around `1,800-2,000 crore in advertising revenue from the ICC World Cup broadcast on television and Hotstar. But that has been slashed down to around `1,500 because of the rains disrupting the game. If India makes it to the finals, it will be Star India’s last chance to extract the maximum value out of this tournament.

Over 40 advertisers, including Britannia, Coca-Cola, MRF Tyres, Bira 91, GoDaddy, Swiggy, Dream11, PhonePe and Havells, have used the cricket World Cup platform this year. This year, Star India is airing matches live on the entire Star Sports network, including regional channels – Star Sports1 Tamil, Star Sports1 Telugu, Star Sports1 Kannada, Star Sports1 Bangla and Asianet Plus.

Other Latest News
Auroinbo recalls heartburn drug ranitidine, two others from US market
Posted on 6th December 2019

Aurobindo Pharma Limited has initiated a nationwide recall of three drugs from the US, two of them due to manufacturing issues. The development comes close on the heels of the regulatory compliance issues being faced by several of its manufacturing facilities back home.

These three products include heartburn drug Ranitidine that the US Food and Drug Administration(US FDA) had recently asked the companies to withdraw from the market owing to the presence of carcinogenic nitrosodimethylamine (NDMA) compound above the daily acceptable intake limits in the formulation.

MTPL to set up off-highway tyre facility in Gujarat, invest $107 million
Posted on 6th December 2019

Mahansaria Tyres Private Limited (MTPL) will set up a $107-million facility to manufacture off-highway tyres in Gujarat, backed by International Finance Corporation (IFC) through equity and loan.

IFC will provide a loan of up to $30 million and it will buy a stake in MTPL for up to $7.74 million.

Growth of world cities to decline in 2020-21 amid global slump: Research
Posted on 6th December 2019

The blockbuster growth in the world's major cities in recent years will slow sharply in 2020 and 2021 as the global trade slowdown takes its toll, according to new research.

Nine of the top 10 biggest global cities will slow next year, with the stars of the US Silicon Valley showing the most dramatic signs of slamming on the brakes, Oxford Economics researchers found in a report provided to AFP.

Mahindra & Mahindra nears 52-week low; stock slips 12% in one month
Posted on 6th December 2019

Shares of Mahindra & Mahindra (M&M) slipped 2 per cent to Rs 512 on the BSE on Friday and was trading close to its 52-week low level. The car & utility vehicles maker's stock is less than 2 per cent away from its 52-week low price of Rs 503, touched on August 14, in intra-day trade.

In past one month, M&M has underperformed the market by falling 12 per cent as the company's tractor sales delivered disappointing performance.

Vodafone Idea will shut shop if govt doesn't provide relief: KM Birla
Posted on 6th December 2019
Vodafone Idea Ltd, India's third largest mobile service provider, will shut down if the government does not provide relief on the liability it faces in past statutory dues following a Supreme Court order, its billionaire chairman Kumar Mangalam Birla said on Friday. "If we we are not getting anything then I think it is end of story for Vodafone Idea," Birla said at the HT Leadership Summit when asked about the future of Vodafone Idea in absence of a government relief on payment of Rs 53,038 crore dues.

» Post a FREE Classified Advertisement
Inviting Real Estate Agents, Job Placements Agents, Educational Institutes, Software Service Providers, Real Estate Builders, Marriage Bureaus, Travel Agents, Restaurant Owners, Health & Fitness Centers and other Local Businesses to Post a FREE Classified Advertisement on Classifieds Website.
Jobs in India India Real Estate Automobiles Matrimonials Beauty & Fitness

Add a comment for ICC World Cup 2019: All eyes on India’s chances at the finals, Star Sports expected to hike ad rates
Please only use this form to enter comments on the above company. All comments are reviewed before they are displayed on the web site. Not all comments may be displayed. Check back with us to see if your comments have been displayed.
If you want us to email the comments posted by users, please Subscribe by email
Security Code*

Be the first person to write a business review for ICC World Cup 2019: All eyes on India’s chances at the finals, Star Sports expected to hike ad rates

Most Read News

Adani Group shares rally; Adani Gas, Adani Transmission surge 12%

India's banks wrote off Rs 2 trillion worth of bad loans in 2018-19

Month after results, Uddhav Thackeray takes oath as Maharashtra CM

Dilip Buildcon bags Bundelkhand Expressway Project worth Rs 1,362 cr in UP

Piramal Capital borrows Rs 1100 crore for 4 months from Barclays: Report

More India News

  India Web Directory
Business Profiles
Automotive Directory
IT/ITES/BPO Directory
Hotel Directory
Health Directory
Business Directory
Gems & Jewellery
Education Directory
Real Estate Directory
Agriculture Directory
Logistics Directory
Yellow Pages
NRI Guide
Photo Galleries
Global Web Directory
*** FREE India Classifieds
Order Premium Listings
Submit a Site
Business Reviews
About us
Link to us
Contact us
Google Search Keywords: India Catalog, IndiaCatalog, India Web Directory
    © 1999 - 2019
    All Rights Reserved
Privacy Statement