When Devendra Kohli, general manager (operations) at LTC Logistics, had to purchase trucks for his company three years ago, he tried a relatively new brand, the Blazo, the heavy-duty truck of Mahindra Trucks and Buses (MTB).
But the decision wasn’t an easy one. Unlike models from Tata Motors and Ashok Leyland, it didn’t have a long-running history to depend upon.