Shares of Tata Motors continued their their northward journey, trading close to seven-month high of Rs 185, up 2 per cent on Wednesday, on the back of a slew of positive news.

The commercial vehicles major's stock has rallied 16 per cent in the past six trading days, as compared to 3 per cent rise in the benchmark S&P BSE Sensex.

Auto major Tata Motors plans to add 100 sales outlets for passenger vehicles by the end of the current fiscal as it aims to enhance its reach in the country, a senior company official said.

The company, which has around 860 sales outlets spread across the country, has already added up around 100 outlets in the current financial year till now.

The move is also aimed at reducing the financial burden on dealers as it takes care of inventory costs, said Mayank Pareek, president, passenger vehicles business, Tata Motors.

Tata Motors on Wednesday said it will increase prices of its passenger vehicles from January, primarily in order to offset impact of upgrading its portfolio to conform to BSVI emission norms.

The company currently sells products ranging from hatchback Tiago to SUV Harrier, priced between Rs 4.39 lakh and Rs 16.85 lakh (ex-showroom Delhi).

Two factors inspire confidence that prospects of the global auto company may be improving.

The company had posted a loss of Rs 1,009.49 crore in the same period of 2018-19.

The vehicle will be powered by the company's recently introduced Ziptron Technology.