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The Step2 Company manufactures and markets a variety of plastic toys for children, as well as products for the home and garden. Its goods are sold through retailers such as Lowe's, Target, Toys R Us, and Wal-Mart in the US and Canada, as well as in more than 70 other countries. Step2 was established in 1991 by Thomas Murdough, founder and former Little Tikes president. The company is owned by New York-based private equity firm Liberty Partners. Step2 has expanded its offerings through acquisitions, snapping up educational toy maker Thinkativity in 2008 and baby products firm Infantino in 2007.

For over 100 years, The United States Playing Card Company has been the leader in production and distribution of premier playing cards and a creator of innovative games the whole family can enjoy. Well-known and reputable brands such as BEE®, BICYCLE®, KEM®, AVIATOR® and HOYLE® are the fruits of their labor. Children’s card games, collectible items, puzzles and card accessories are the cherries on top - truly delivering a full range of products to any type of player. Whether it’s a game of Go Fish on your family vacation, or adding a few more chips to the pile at poker night, they got you covered.

The Wiffle Ball makes the classic plastic Wiffle ball and bat. Founded in the 1950s by David N. Mullany (who got the idea from watching his son and a friend play a game using a perforated plastic golf ball and a broomstick handle), the company is still run by grandsons David J. and Stephen A. Mullany. Other Wiffle Ball products include Wiffle softballs, golf balls, the Saucers and Scalers , and Wiffle "stuff". Items are sold through distributors nationwide.

TOMY Company, manufactures toys and games, including video games, and apparel for children and infants and is one of Japan's leading toymakers. About 90% of its toys and games are sold in Asia, with Europe and the US accounting for the rest. TOMY's key toy product lines include baby & toddler, bath, preschool, and Transformers. TOMY also makes such game products as Screwball Scramble, Pop up Pirate, and Rumble in the Jungle. TOMY acquired another toy maker, Takara, in 2006 as part of an initiative to extend the reach of its brand. Founded in 1924, TOMY operates in Japan, China, Hong Kong, Thailand, France, the UK, and the US.

Toy Quest company makes outdoor toys, as well as robotic pets, such as Tekno the Robotic Puppy. Other products include Planetcare eco-conscious toys, Stretch Screamers, role-play costume sets, and its Banzai Falls line. Toy Quest makes toys under license with Disney, Nickelodeon, Warner Brothers, Sesame Street, and Jeep. Toy Quest's products are sold by toy retailers, discount stores, and online. Founded by Chinese businessman Sampson Chan in 1975, Toy Quest is owned by Chan and president Brian Dubinsky.

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