Mirro WearEver, formerly Mirro Operating Company, was founded as The Aluminum Cooking Utensil Company in Pennsylvania in 1901. Bought by Global Home Products in 2004 and auctioned off to Group SEB in mid-2006, Mirro WearEver is known for aluminum nonstick and stainless steel cookware and bakeware made under the AirBake, Mirro, Regal, SmartBake, and WearEver brands. WearEver is durable cookware, while the Regal brand, sold at Wal-Mart, is value-priced. Besides discount retailers, Mirro WearEver's products are sold at Meijer, ShopKo, True Value, Loblaw, and others in the US and Canada.