For over 100 years, The United States Playing Card Company has been the leader in production and distribution of premier playing cards and a creator of innovative games the whole family can enjoy. Well-known and reputable brands such as BEE®, BICYCLE®, KEM®, AVIATOR® and HOYLE® are the fruits of their labor. Children’s card games, collectible items, puzzles and card accessories are the cherries on top - truly delivering a full range of products to any type of player. Whether it’s a game of Go Fish on your family vacation, or adding a few more chips to the pile at poker night, they got you covered.

Kenwood Electronics UK is the sales arm of Japanese electronics giant, Kenwood. The company primarily peddles automotive electronics, including amplifiers, in-dash stereos, navigation systems, and speakers. Kenwood Electronics also sells such communications products as amateur radio equipment, land mobile radio equipment, and mobile transceivers. Kenwood Electronics UK generates revenue through car audio dealers, as well as through retailers such as Argos, Halfords, and Motorworld across the UK. Kenwood UK's Japanese parent company merged with its rival JVC in 2008 to form JVC KENWOOD Holdings, Inc., a new joint holding company.

Cambridge SoundWorks wants to be speaker of the house, the car, and the computer. Cambridge is a leading manufacturer of speaker systems for consumer use, including floor speakers and bookshelf models. It also makes home theater speaker systems, outdoor speakers, and surround sound units. In addition to its own brand, Cambridge SoundWorks markets audio and video items from such manufacturers as Samsung, Sony, and Toshiba, as well as products made by its parent company, Creative Technology. Steep discounting of consumer electronics contributed to its decision to shut down its 30-store chain to focus on online and catalog sales in 2008.

Varsity Brands designs and markets cheerleading and dance team uniforms and accessories for youth, high school, and college programs. Varsity also organizes cheerleading and dance team training camps (with more then 350,000 participants) and sponsors nationally televised competitions. Company Dance, a joint venture formed with singer and dancer Paula Abdul, conducts dance contests and conventions across the US. Its Varsity Intropa Tour division organizes trips for performing groups in the US, Hawaii, and Europe. Founded in 1974, the company is owned by a group of senior management and Leonard Green & Partners.

Air Water International (formerly Universal Communications Systems) is in the business of making water out of thin air. Air Water International develops technologies that extract water vapor from the air. The resulting machines make drinking water for homes, offices, recreational vehicles, and public areas. Air Water International also operates a pair of solar energy subsidiaries: Millennium Electric T.O.U., which develops and installs solar power systems worldwide, and Solar Style, which markets photovoltaic cells (solar energy chargers) for portable electronics, such as laptops and cell phones. Chairman and CEO Michael Zwebner owns about 12% of the company, which reorganized and changed its name in October 2007.

The Group's core business is the design, manufacture and marketing of branded kitchen furniture and related accessories for both the rigid and ready to assemble mid-market segments. The Group's product range is distributed and sold through a national network of specialist kitchen outlets, the majority of which are independent retailers. The Group's manufacturing, distribution and sales facilities are located in its 315,000 sq ft purpose built factory complex in Thorne, Doncaster, adjacent to the M18 motorway.The Group markets products through four main brands: Charles Rennie Mackintosh, Sheraton, Omega and Chippendale. Charles Rennie Mackintosh and Sheraton offer bespoke, factory assembled rigid kitchen furniture targeted at the mid to upper priced segment of the kitchen market. The Omega and Chippendale brands, both ready to assemble kitchen furniture, are targeted at the lower-mid market priced segment upwards. These four brands are sold through over 650 specialist kitchen outlets throughout the UK.

Audio Visual Services Group, Inc., doing business as PSAV Presentation Services, operates as an enterprise-scale equipment rental and staging company in United States. It offers audiovisual equipment rental services. The company also provides staging services, conference support, and related technical support services. Its rental equipment include onsite lighting, sound, projection, video, recording, broadcast, computers, staging, and exhibit displays. In addition, the company provides advertising, promotional, and trade show, as well as presentation services, including in-house audiovisual services. It offers its services to hotels, event production companies, trade associations, convention.

Alliance Sports Group (ASG) has shifted its focus outdoors. The firm, once known principally for its fitness accessory products (abdominal exercisers, aerobic steps, barbells and dumbbells, boxing accessories, weightlifting belts and gloves), now sells a line of outdoor and camping products under brand names such as WeatherRite (camping and backyard recreation), Quarrow (fishing rods), Triax (paintball equipment), Nebo (sleeping bags and camping gear), and Lure-Eyes (sport sunglasses). ASG also makes Nebo brand tools, including flashlights, lanterns, cutting tools, and socket wrenches.

GE Consumer & Industrial (GECI) is comfortable at home and in the factory. It was created by GE by combining GE Consumer Products and GE Industrial Systems. GECI's appliance division makes home appliances (refrigerators, freezers, dishwashers, ovens) under such brands as Hotpoint, Monogram, and Profile; it also provides repair service. The lighting division makes some 6,000 lighting (automotive, fluorescent, halogen) products for residential and commercial markets. The electrical distribution division distributes integrated electrical equipment (circuit breakers, electric motors, generators, control systems) for residential, commercial, industrial, and utility markets.

As the Woodstock era stretched and opened its eyes, it gave birth to much more than just acid rock and tie dye. A new generation of entrepreneurial spirit was emerging, founded in the counter-culture, anti-establishment ethos of the day. These were companies whose start-up capital was measured not in dollars or stock options, but in innovation, ambition and a desire to mold their own destiny. The refusal to simply accept the status quo, to challenge convention, brought a fresh perspective to a generation that would forever change the rules of Business As Usual.Certainly, not every endeavor was a success. Many young entrepreneurs were quickly overwhelmed by the harsh realities of the marketplace, and the stark realization that the rules of economics bent only so far. Others became victims of their own success stories, too naïve or ignorant of the disciplines of management and organization to sustain their momentum. Only a few have managed to grow and prosper, and even fewer have maintained the essence of that independent, innovative spirit.

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