The U10 concept is to create specialized product lines developed around household and personal leisure goods and accessories, outsourcing production to subcontractors and selling them to distributors and importers worldwide.

American Water Heaters is a leading manufacturer of high-quality water heater products with manufacturing, research and development and corporate offices located in Johnson City, TN. American offers a comprehensive line of residential and commercial water heaters.

Select Comfort Corporation develops, manufactures, markets, and distributes adjustable-firmness beds and other sleep-related accessory products in the United States and Canada. It offers mattresses under the Sleep Number brand name. The company also provides a line of accessory bedding products, including specialty pillows, mattress pads, comforters, sheets, bed foundations, and leg options. In addition, the company markets a group of comforters and blankets under the brand name Personal Warmth Collection; and Precision Comfort, an adjustable foundation that enables consumers to raise the head or foot of the bed, as well as to experience the comfort of massage, using a handheld remote control. Further, it provides home delivery, including bed assembly and mattress removal services. The company distributes its products through retail, direct marketing, and e-commerce channels primarily to end users, home furnishings retailers, and specialty bedding retailers. As of January 3, 2009, it had 471 company-owned stores and 801 retail partner doors. The company was founded in 1987 and is headquartered in Minneapolis, Minnesota.

Newell Rubbermaid Inc. engages in the design, manufacture, packaging, and distribution of consumer and commercial products. It operates in four segments: Cleaning, Organization & Decor; Office Products; Tools & Hardware; and Home & Family. The Cleaning, Organization & Decor segment offers semi-durable products primarily for use in the home and commercial settings. Its products include cleaning and refuse, indoor/outdoor organization, food storage, and home storage products; material handling solutions; drapery hardware and window treatments; and restroom hygiene systems. The Office Products segment offers writing instruments, including markers, highlighters, pens, pencils, and fine writing instruments; office technology solutions, such as label makers and printers, card-scanning solutions, and on-line postage; and art and office organization products. The Tools & Hardware segment offers hand tools, power tool accessories, industrial bandsaw blades, propane torches, manual paint applicators, and cabinet and window hardware. The Home & Family segment provides infant and juvenile products, such as car seats, strollers, highchairs, and playards; gourmet cookware, bakeware, and cutlery; and hair care accessories. The company markets its products under the Sharpie, Paper Mate, Dymo, Expo, Waterman, Parker, Rolodex, Irwin, Lenox, BernzOmatic, Rubbermaid, Levolor, Graco, Calphalon, and Goody brand names. It serves discount stores, home centers, warehouse clubs, office superstores, and commercial distributors. Newell Rubbermaid has operations primarily in the United States, Canada, Europe, Asia, and Central and South America. The company was founded in 1903 and is headquartered in Atlanta, Georgia.

The company, a leading manufacturer of geographic globes, produces more than 100 globe models for schools and institutions, as well as for individual homes. The globes are distributed through a variety of sales channels in the US internationally, and online. In the 1960s Replogle Globes co-founded Scanglobe, best known for producing illuminated globes. Replogle was founded in 1930 by Luther Replogle and was sold to its current owners, the William C. Nickels family, in 1973.

FUJIFILM UK was born a flower child, but today it fuels the paparazzi. The company is a subsidiary of Japanese film and imaging equipment maker FUJIFILM Holdings. The unit comprises three specialty areas: document, imaging, and information. Besides film, product lines include digital, instant, and single-use cameras, as well as video, audio, CCTV, and computer media backup and data storage items. FUJIFILM UK also manufactures media and equipment for the medical, print, photo development, and motion picture industries.

Founded in 1978, Escort Radar has a long history of leading technology in radar and laser detection. Launched under the company name Cincinnati Microwave, Inc., today, ESCORT continues to develop high-performance radar and laser detectors, under the Passport brand name and has been issued over 85% of patents in the field - more than all other competitors combined. Our dedication to honing cutting edge technology has been rewarded with numerous industry honors and we are proud to be among the most respected in the industry. Company headquarters are located in the Cincinnati, OH area, and the full line of radar, laser and safety detectors is designed, manufactured, and marketed in North America.

Kenwood USA is a leading developer and manufacturer of consumer electronics and communications equipment. Founded in the United States in 1961, Kenwood USA is the largest sales subsidiary of Kenwood Corporation of Japan and is recognized by consumers and industry professionals for providing products known for quality, performance, and value.Kenwood USA has a reputation for bringing important new products to the consumer electronics market. The company built the first audio/video amplifier for home theater back in 1981. Kenwood also created the first anti-theft car cassette deck that could be slid out of the dash; the first with an automatic broadcast sensor system and automatic noise reduction; the first with 24 presets; and the first polypropylene speaker cones. Over the years, Kenwood engineers have invented dozens of new technologies later copied by others.

Uncle Josh Bait Company makes a variety of pork rind fishing bait including pork frogs, strips, jigs, and spinner bait. It also sells preserved natural bait such as crawfish, crickets, maggots, and worms. The bait is sold in resealable bags or in pint jars of salt brine solution to help preserve the taste and texture, making it more attractive to fish. Uncle Josh's pork rind snacks (for humans) come in BBQ, Hot & Spicy, and Original flavors. Its products are sold online and in selected retailers. The company is owned by president Kurt Kellogg and investors Patrick McDevitt and Chris Miller, who purchased it from the founding Jones family in 2002.

Full Compass is a national leader in Professional Audio, Professional Video, A/V and Lighting sales. For over 30 years, their goal has been to provide the best possible value with exceptional customer service. Full Compass Systems offer over 700 top equipment brands including, Shure, Yamaha, Panasonic, Sony, JBL, Sennheiser, Sanyo, QSC, Audio-Technica, Crown and much more. Full Compass Systems also provide services such as computer systems integration, lighting design, and rentals. Full Compass is an authorized service center and parts distributor for most of the major manufacturers they carry.

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