Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals.Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, Eureka and Frigidaire. In 2008, Electrolux had sales of SEK 105 billion and 55,000 employees.

Churchill China plc is one of the worlds major manufacturers and distributors of high quality ceramic tableware and related products. Based in Stoke on Trent, England, Churchill can trace its development back to the establishment of one of its constituent companies, Sampson Bridgwood, in 1795 and has developed progressively, building a reputation as an innovative and reliable supplier of quality products. Churchill floated on the London Stock Exchange in 1994 and is now a substantial organisation.Churchill supplies a wide range of ceramic tableware and related products to customers in hospitality and home markets around the world through an extensive network of retailers, agents and distributors.The Company operates from two manufacturing units in Stoke on Trent which are supported by distribution centres and a sourcing operation which allows Churchill to offer a "one stop shop" to its customers.

Sony Deutschland (also known as Sony Germany) is the German arm of consumer electronics giant Sony Corporation and a primary subsidiary of Sony Europe. The company, which was founded in 1970, sells professional and consumer audio, video, communications, and computer products, along with accessories such as batteries, displays, and digital camera sensors and modules. Sony Deutschland has struggled with sluggish sales and growing losses in recent years. With Germany considered to be one of Sony's most important European markets, Sony has significantly expanded its advertising budget for Sony Deutschland.

Viva la cocina! Ekco S.A.B. is Mexico's largest housewares company. Ekco manufactures steel and aluminum cookware, bakeware, cutlery, dinnerware, flatware, coffee makers, and kitchen gadgets. Ekco sells its kitchenware in Mexico, Argentina, and across Central America under the brands Ekco, Presto, Regal, Thermos, and Vasconia. After Lifetime Brands bought a 30% stake in Ekco for $22 million in 2007, the company introduced Vasconia brand kitchenware to the US and Canadian market. In turn, Ekco became the Latin American distributor for Lifetime's popular US brands Faberware, KitchenAid, Cuisinart, Pedrini, and Pfaltzgraff. Ekco S.A.B. traces its roots back to 1934.

The company makes hard-sided cases for guitars and other musical instruments, as well as for sporting goods such as rifles and golf clubs. Other products include cases for lighting equipment, DJ equipment, and electronics. The company's Roto-X shipping containers are rotationally molded to be lightweight, but also tough enough to withstand the stresses of transport. Originally founded as a musical instrument case maker, SKB began making rifle cases after the owners learned that hunters were adapting keyboard cases to hold guns.

Pure Fishing is a global family of quality fishing tackle brands, offering a broad range of products that meet or exceed the needs of today's anglers. Pure Fishing and Shakespeare Fishing Tackle join forces to form the world's largest fishing tackle company, adding the Shakespeare, Ugly Stik, Penn, All Star Rods, Pflueger, and XTools brands. In 2000 Pure Fishing acquires Johnson Worldwide Associates, including the brands Mitchell, Johnson, and Spiderwire. Today, Pure Fishing addresses the needs of anglers around the world with a strong portfolio of leading brands. Purefishing company is dedicated to helping you have more fun and catch more fish.

Varsity Brands designs and markets cheerleading and dance team uniforms and accessories for youth, high school, and college programs. Varsity also organizes cheerleading and dance team training camps (with more then 350,000 participants) and sponsors nationally televised competitions. Company Dance, a joint venture formed with singer and dancer Paula Abdul, conducts dance contests and conventions across the US. Its Varsity Intropa Tour division organizes trips for performing groups in the US, Hawaii, and Europe. Founded in 1974, the company is owned by a group of senior management and Leonard Green & Partners.

American Ammunition, Inc., through its subsidiaries, engages in the design, manufacture, and sale of small arms ammunition for the wholesale and governmental markets. It also operates an electrochemical metallization facility for processing its line of projectiles, as well as other products and services. The company was founded in 1983 and is based in Miami, Florida. On September 23, 2008, American Ammunition, Inc along with its affiliate Industrial Plating Enterprise Co filed a voluntary petition for reorganization under Chapter 11 in the US Bankruptcy Court for the Southern District of Florida, Miami.

Oreck Corporation began as a company manufacturing upright vacuum cleaners for the hotel industry in the U.S. The concept was to design a lightweight yet powerful and durable vacuum that hotel housekeepers would prefer to the very heavy models available to them. The idea proved so successful that now over 50,000 hotels throughout the world use Oreck vacuums. After a short time, hotel personnel asked to buy the machines for their own use, which gave the Oreck Corporation the idea to sell its unique products to the general public.Oreck now sells throughout North America and South America, as well as in Europe and Asia. It has the reputation of being the manufacturer of the very finest cleaning equipment available anywhere. It concentrates on lightweight cleaning machines of every style, each model having exceptional durability and ease of handling. An example of its success is that the only vacuum cleaners sold by the American Express Company are Orecks.

Gibson electric guitars represent the history as well as the future of the electric guitar. The models whose designs have become classics-the ES-175, ES-335, Flying V, Explorer, Firebird, SGs and Les Pauls-are a testament to Gibson's wide appeal, spanning more than four decades of music styles. Gibson's close relationship with musicians is manifest in endorsement models from King, Atkins and jazz greats Howard Roberts and Herb Ellis, plus new Les Pauls made to the personal specifications of rock stars Jimmy Page and Joe Perry. In 1994, Gibson's Centennial year, the new Nighthawk model won an industry award for design, setting the stage for a second hundred years of Gibson quality and innovation.

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