The film features Lakshmi, Aadhi and Taapsee Pannu in the lead roles.[1] The movie is slated for a release on 8 March 2013 along with Tamil version Maranthen Mannithen.

The project was first reported in January 2011, where it was claimed that Lakshmi Manchu would produce a love film titled Gundello Godari, which would feature her as the protagonist for the first time.

In April 2011, Ilaiyaraaja was signed on to compose the music for the film and he recorded songs during a trip with the producers to Munnar.

Ravi Babu was roped in to play a vital negative role in the film.

The film is based on the lives of four people during the 1986 floods in Godavari districts.

The first schedule of the film began in Rajahmundry in January 2012, while the second schedule was wrapped up by the end of that month.

An eco-friendly set is erected with 120 huts and houses in 27 acres of land.

Maestro Ilaiyaraaja composed the music for this film. On October 18, 2012, He flew down from Chennai to attend the audio launch ceremony that was held at a specially erected village set at Gandharva Mahal in Hyderabad.

Mohan Babu felicitated the maestro on the occasion in the presence of other Telugu composers M M Keeravani and Koti. Lyrics in the film are penned by Chandrabose, Anantha Sreeram, and R. Ramu.