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SilkSkin has shed its old name, California Cosmetics, for the brand it's best known for. Founded by longtime Hollywood makeup artist Bob Sidell, SilkSkin offers a skin care system by the same moniker through mail order and online. The company makes a line of more than 80 products that include hair care, anti-aging skin care, bath and body products, and makeup. President and CEO Sidell began his career on the set of The Waltons and later worked with Dolly Parton, Drew Barrymore, Heather Locklear, Jaclyn Smith, Joan Collins, and Kathleen Turner. In addition to its new name, the company moved into a new distribution center in Las Vegas and unveiled a new logo in 2008.

Skinvisible, Inc., together with its subsidiary, Skinvisible Pharmaceuticals, Inc., engages in the development and manufacture of topical polymer-based delivery system technologies and formulations for combining hydrophilic and hydrophobic polymer emulsions. Its Invisicare, a polymer delivery vehicle that allows normal skin respiration and perspiration, is used in antimicrobial hand sanitizer lotions, suncare products, skincare moisturizers, and sunless tanning products, as well as in various dermatology products for various skin disorders. The company also provides antibacterial/antimicrobial hand sanitizer formulations that offer skincare solutions for the healthcare, food service, industrial, cosmetic, and salon industries, as well as for personal use in the retail marketplace. The company was formerly known as Microbial Solutions, Inc. and changed its name to Skinvisible, Inc. in February 1999. Skinvisible, Inc. was founded in 1998 and is based in Las Vegas, Nevada.

The Factor brothers are confident you won't smash your makeup box if it contains their lineup of cosmetics. In addition to its makeup for the lips, eyes, and face, Smashbox Beauty Cosmetics offers makeup brushes, pencils and sharpeners, stylist bags, makeup removers, cleansers, and moisturizers. The company's products are sold in stores the likes of Ulta, Sephora, and Nordstrom, primarily in the US but also in Canada. The company boasts cruelty-free products and recyclable packaging. Smashbox Beauty Cosmetics came into existence in 1997 when brothers David and Dean Factor (great-grandsons of legendary makeup artist Max Factor) became fed up with the quality of cosmetics made for photographic use.

Smith & Vandiver started out as a lotion retailer in Santa Cruz, California, in 1970. Smith & Vandiver Corporation company helps to put "Ahh" in spa. Smith & Vandiver makes and markets foot care and spa items containing natural ingredients, such as shea butter, tea tree oil, and peppermint oil, as well as bath products, soaps, lip balms, and fragrances. The company's product lines are sold through more than 6,000 locations including specialty and gift retailers, as well as department stores.

SoftSheen/Carson Products is keeping the shine on its ethnic beauty. The company is one of the world's leading makers of ethnic hair care and beauty products, including shampoos, conditioners, gels, hair straighteners, relaxers, and shaving products. Its brands include Let's Jam, Baby Love, Optimum Care, Dark and Lovely, Magic Shave, and Weave Care. Founded in 1964 by Edward and Bettiann Gardner, SoftSheen was the largest African-American-owned beauty products company in the country until its acquisition in 1998 by L'Oréal USA, a division of French cosmetics giant L'Oréal. Carson was a subsidiary of L'Oréal USA before being merged with SoftSheen in 2000.

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