Agustin Reyes, Inc.
Since 1927 Agustín Reyes®, Inc. has created fine perfumes and personal care products. Using handcrafted recipes, a tradition of quality was established that continues today. Agustín Reyes I, began his career as an apprentice to a pharmacist. In his youth he learned to formulate products for health and beauty. He possessed a natural aptitude for chemistry, but also an entrepreneurial curiosity. The firm manufactures cosmetics and fragrances. Its first product, called Royal Violets, has been used as a baby cologne and was first created in Havana, Cuba. Royal Violets is also marketed to adults, capitalizing on their youthful nostalgia. The company has a strong distribution presence and following in Latin markets. Agustin Reyes also makes scented soaps and sprays, baby shampoos, and operates as a contract manufacturer for fragrances.
Agustin W. Reyes III