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It was M.O. Lee - then president of VF Corporation - who suggested holding a public sale one Saturday morning to clear out excess inventory of Berkshire International. That day, the merchandise completely sold out, even though the only advertising had been word of mouth. The store was so busy that even Lee bagged merchandise and manned the cash register. “You could see his mind working,” said John Jackson, merchandise manager of Intimate Apparel at the time. “He was thinking he could make the store bigger. We just had a drop cloth on the back wall, and we kept moving it back.”Pleased and surprised at the success of the sale, Lee scheduled a bigger one for two weeks later, with merchandise brought in from other VF sources. That sale was even more successful, and the VF Outlet business was launched. Selling Berkshire and Vanity Fair surplus products, the factory store was 5,000 square feet, with only a drop cloth separating it from the manufacturing facility. VF Corporation - which opened the store in 1970 - was one of the earliest outlet operators, and opened the first outlet center in the country, in Reading, Pennsylvania.

Victoria's Secret is not hush-hush, but it is unmentionable(s). The largest subsidiary of Limited Brands (based on sales) is also North America's #1 specialty retailer of women's intimate apparel, operating about 1,040 mostly mall-based Victoria's Secret and 250-plus La Senza lingerie stores throughout the US and Canada. Bras, panties, hosiery, swimwear, shoes, and more are sold under the Victoria's Secret brand and grouped in collections such as Dream Angels and Very Sexy. Many Victoria's Secret lingerie stores also sell beauty products. Its sister company Victoria's Secret Direct mails about 400 million of its sexy catalogs per year, offering intimate apparel, women's clothing, and footwear.

Vivarte (formerly Groupe Andre) is a giant in European shoes and clothes. One of Europe's leading manufacturers and sellers of footwear and apparel, it operates some 4,400 stores in France and about 10 other countries in Europe, including Germany, Italy, and Spain, under about 20 different banners. Its discount footwear and apparel stores operate under the La Halle aux Chaussures, Chaussland, and Besson Chaussures names. Other stores operate under the Caroll, Kookai, La Halle, Naf Naf, Super Sport, and Fosco names. Vivarte is owned by the UK-based private equity firm Charterhouse Capital Partners, which acquired the company from PAI Partners in 2007.

YGM Trading Limited company has filled its products portfolio by purchasing many of its brands from foreign companies. YGM spun off Hang Ten as its own publicly traded company in 2003. YGM Trading company offers a frequent buyer's program and its own Visa card. Don't be surprised to find YGM Trading in your closet. The apparel manufacturer, distributor, and retailer offers fashions under the brand names Michel Rene (private label), Aquascutum, Guy Laroche Femme (owns and licenses), Charles Jourdan, Ashworth (golf), and (20% owned) Hang Ten. Its 800 shops are located mostly in China, as well as Hong Kong, Macau, Taiwan, Southeast Asia, Europe, and the US. It boasts a presence in big cities such as Beijing, Shanghai, and Guangzhou.

Zappos.com, Inc. was founded by its former chairman, Nick Swinmurn, following a botched mall-based shoe quest in 1999. A decade later, Zappos.com was acquired by online giant Amazon.com. If the shoe fits, wear it. If not, Zappos.com will gladly take it back at no cost to you. Zappos.com has become the #1 seller of shoes online (ahead of J.C. Penney) by stressing customer service. It stocks 3 million pairs of shoes, handbags, and apparel and accessories, specializing in some 1,000 brands that are difficult to find in mainstream shopping malls. Through its website (and 7,000 affiliate partners), Zappos.com distributes stylish and moderately priced footwear to frustrated and shop-worn customers nationwide.

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