While film and TV certification bodies already moderate public content in India, the country's laws do not allow censorship of content on the increasingly popular online streaming platforms.

Users of Amazon Echo, Fire TV Stick and other devices with Alexa built-in can just say commands such as “Alexa, pay my mobile bill" or “Alexa, pay my electricity bill" to get started.

First-time users will be able to get free delivery on their first purchase plus the e-commerce site is also offering additional offers on select bank credit and debit cards.

The trader body met him on Wednesday with what it said was evidence of ‘deep discounting and predatory pricing’ by both the entities at their recent festive season sale.

The American competitors have been dueling in India since Walmart cut a $16 billion deal for control of local pioneer Flipkart Online Services Pvt last year.

Flipkart on Friday said it had clocked 70 billion views in six days of The Big Billion Days (TBBDs). It also said there was almost 50% growth in the number of new customers, as compared to last year.

Even as the six-day flagship festive sale is coming to an end Friday midnight, Amazon and Flipkart said more than half their growth during this period came from new customers, especially those in smaller cities and towns.