Founded in 1905 by George Ball, Ball Horticultural remains family owned. The Ball clan also owns W. Atlee Burpee, a major seed seller to home gardeners. Flower power still reigns at Ball Horticultural. One of the nation's largest sellers of commercial seed for flowers and ornamental crops, Ball Horticultural develops, produces, and distributes seeds, young plants, and cuttings to professional growers, landscapers, wholesalers, and retailers. It operates in more than 20 countries through subsidiaries and joint ventures, including PanAmerican Seed and Ball Seed. The firm sells through its own sales force and online. It also publishes FloraCulture International, Green Profit, and "GrowerTalks" magazines.