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Zappos.com, Inc. was founded by its former chairman, Nick Swinmurn, following a botched mall-based shoe quest in 1999. A decade later, Zappos.com was acquired by online giant Amazon.com. If the shoe fits, wear it. If not, Zappos.com will gladly take it back at no cost to you. Zappos.com has become the #1 seller of shoes online (ahead of J.C. Penney) by stressing customer service. It stocks 3 million pairs of shoes, handbags, and apparel and accessories, specializing in some 1,000 brands that are difficult to find in mainstream shopping malls. Through its website (and 7,000 affiliate partners), Zappos.com distributes stylish and moderately priced footwear to frustrated and shop-worn customers nationwide.

Trendy Zara is the flagship brand for Europe's fastest-growing apparel retailer Industria de Diseno Textil (commonly know as Inditex). Zara, the cheap-chic subsidiary of the Spanish fashion giant, runs about 1,520 stores, including some 230 Zara Kids shops, in more than 75 countries worldwide. Zara has about 40 shops in the US and 60 in Mexico. The chain sells women's, men's, and children's apparel and also offers plus-size and maternity lines to clothe its larger customers. Zara Home, which sells home fashions, has about 250 stores, in about 25 countries. Zara is Inditex's principal chain and accounts for about two-thirds of its parent company's sales.

Zumiez Inc. operates as a specialty retailer of action sports related apparel, footwear, equipment, and accessories in the United States. It offers apparel, including tops, bottoms, and outerwear, as well as accessories, such as caps, belts, and sunglasses; footwear consisting of athletic shoes and sandals; equipment, such as skateboards, snowboards, and ancillary gear, such as boots and bindings; and other items, such as miscellaneous novelties and DVDs. The company’s stores serve young men and women between the ages of 12 and 24, focusing on skateboarding, surfing, snowboarding, bicycle motocross, and motocross activities. As of January 30, 2010, it operated 377 stores under the Zumiez brand name primarily located in shopping malls in 35 states. In addition, the company sells its products directly through its Web site, zumiez.com. Zumiez Inc. was founded in 1978 and is based in Everett, Washington.

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