VF Outlet, Inc.

It was M.O. Lee - then president of VF Corporation - who suggested holding a public sale one Saturday morning to clear out excess inventory of Berkshire International. That day, the merchandise completely sold out, even though the only advertising had been word of mouth. The store was so busy that even Lee bagged merchandise and manned the cash register. “You could see his mind working,” said John Jackson, merchandise manager of Intimate Apparel at the time. “He was thinking he could make the store bigger. We just had a drop cloth on the back wall, and we kept moving it back.”

Pleased and surprised at the success of the sale, Lee scheduled a bigger one for two weeks later, with merchandise brought in from other VF sources. That sale was even more successful, and the VF Outlet business was launched. Selling Berkshire and Vanity Fair surplus products, the factory store was 5,000 square feet, with only a drop cloth separating it from the manufacturing facility. VF Corporation - which opened the store in 1970 - was one of the earliest outlet operators, and opened the first outlet center in the country, in Reading, Pennsylvania.