Valassis Communications, Inc., together with its subsidiaries, operates as a media and marketing services company primarily in the United States. The company operates in four segments: Shared Mail; Neighborhood Targeted; Free-standing Inserts; and International, Digital Media, and Services. The Shared Mail segment combines the individual print advertisements of various clients into a single shared mail package and delivers principally through the United States postal service (USPS). It also offers solo mail and other products and services, such as list procurement, addressing, processing, and the distribution of brochures and circulars for individual clients through the USPS. The Neighborhood Targeted segment provides the clients with print and media placement of traditional free-standing solo insert formats. Its products include Newspaper Inserts, which are print promotion programs in various formats for single advertisers; Newspaper-delivered Product Sampling that are client product samples inserted into newspapers; and Newspaper Polybag Advertising, an advertising message on a newspaper polybag without a sample; Door Hangers, which are product samples and advertisements delivered to the consumer's door; and Run of Press that involves brokering of advertising printed on pages of newspapers. The Free-standing Inserts segment offers promotional booklets containing the coupons of multiple advertisers that are distributed to approximately 59 million households through newspapers and shared mail. The International, Digital Media, and Services segment provides coupon clearing, promotion information management products, and marketing services.
.webp)
.webp)
.webp)
.webp)
.webp)
