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Reply! company collects customer prospects and leads from several online sources; its advertising clients purchase "clicks" on a cost-per-lead basis in the form of what it calls an "auction marketplace." In addition to providing their contact information, the prospects also provide user-submitted insight such as where and when they wish to purchase a particular product. Reply! primarily serves locally targeted advertisers residing in the automotive, home improvement, insurance, and real estate sectors. Reply! has generated more than 700,000 leads and serves some 5,000 advertisers. In early 2010, Reply! filed for an IPO with the SEC.

Founded in 1998, Responsys, Inc. provides hosted marketing software and services to clients that use email, direct mail, and other marketing channels to reach their customer bases. Serving various industries, Responsys company's Responsys Interact branded software and related services help clients assesses their potential customers and then plan and implement marketing campaigns; because its software platform is hosted, Responsys can easily apply its software to different types of clients or adapt it to existing clients' changing needs. Responsys company's clients have included Carlson Hotels Worldwide, Lands' End, and Petco.

Since 1999, Return Path has helped some of the world’s most successful companies use email more effectively. We began with the notion that there was a better way to do things: that email marketing didn’t have to be a war between marketers and consumers, that it was possible to do more with less, that the smartest email solutions were the ones that not only impacted your bottom line in the short term but also benefited your reputation for the long term. As we grew, we attracted many of the leading minds in the industry and our perspective broadened and deepened along with our capabilities.Today Return Path are the world’s leading email deliverability services company and Return Path clients include Fortune 500 firms, online retailers, publishers, market researchers and catalogers from many different industries. Still our basic spirit is the same. If you’re a marketer we can help you get through to your audience – not by sneaking around email filters but by using them to your advantage. If you’re an email receiver, we can help you distinguish valuable messages from junk mail – not by outgunning the spammers, but by outsmarting them.

Established in 2001, RF Binder Partners, Inc. is part of the Ruder Finn Group global public relations and counseling agency. It has US offices in New York City, Boston, Chicago, Washington, D.C., and Los Angeles. It has an international office in Argentina. RF Binder Partners helps clients build corporate reputation; develop communications strategy; reach individuals with sway in capital markets, government, and public opinion; and manage crisis communications. RF Binder Partners serves clients in such industries as financial services, technology, and health care as well as charitable organizations and government agencies.

Public relations is defined as the actions of a corporation, store, government or individual, in promoting goodwill between itself and the public; the community, employees and customers. It seems simple, but how does it actually work? In today’s competitive business world companies have to create a point of differentiation, not just in the products and services they provide, but in how they interact with their core constituency. Effective public relations helps you connect with your audience and deliver key messages that resonate. Having a consistent, strategic communications plan provides companies with that edge to leverage their assets and become a market leader.

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