Facebook Partners with UC Web Mobile Browser to Gain More Active Users in India
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Facebook has tied up with Alibaba-owned Chinese mobile browser – UCWeb, to grow its active user base in India by allowing people to stay connected to the social network even if they don’t download its app on their smartphones. Once users turn-on the feature, they will get notifications from Facebook through UC Browser even when it is closed. This move will help the users to get the Facebook’s notifications directly in UC Browser.
As per TechCrunch report, UCBrowser currently holds 41.23 percent market share of the Indian market, so signing up with UCWeb can also help Facebook to attract more people in India.
In the past, Facebook had partnered with Bharti Airtel to offer free access to Facebook from their phones as well as launching a text-only version of its site – 0.Facebook.com (Facebook Zero) available through certain mobile carriers. Also, it introduces free voice calls feature for Android Users in India.
In 2014, Facebook’s CEO Mark Zuckerberg, launched Internet.org seeks to bring affordable internet to people in emerging markets with participation from Ericsson, MediaTek, Nokia, Opera, Qualcomm, and Samsung. Looks like the company is bullish about tapping into more and more users in world’s second populous nation.
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