Varsity Brands, Inc.

Varsity Brands, Inc.

Varsity Brands designs and markets cheerleading and dance team uniforms and accessories for youth, high school, and college programs. Varsity also organizes cheerleading and dance team training camps (with more then 350,000 participants) and sponsors nationally televised competitions. Company Dance, a joint venture formed with singer and dancer Paula Abdul, conducts dance contests and conventions across the US. Its Varsity Intropa Tour division organizes trips for performing groups in the US, Hawaii, and Europe. Founded in 1974, the company is owned by a group of senior management and Leonard Green & Partners.

Contact Details

Office Address

Varsity Brands, Inc.
6745 Lenox Center Ct., Ste. 300
Memphis, TN, USA 38115
Phone: (901) 387-4300
Fax: (800) 792-4337

Executives

VP, Corporate Alliances and Business Development

Marlene Cota

Director, Varsity.com

Nicole Lauchaire

Business Reviews for Varsity Brands, Inc.

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