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In 1982 Fritz Sieber founded the firm of Simba Toys with his son Michael and 5 members of staff. Thanks to well-thought out corporate integration, the SIMBA DICKIE GROUP today combines several successful, independent companies, which all cover different toy segments.With over 1,000 employees and centralised head offices in Fürth (the centre of the German toy industry) and Hong Kong, the Group is one of the world’s biggest toy manufacturers.In 1985 the first offices in Hong Kong were established. The international direction opened up for the Group the overseas sales market, which since 2006 has produced more than half the total sales. Today, the SIMBA DICKIE GROUP has branches in over 20 countries in Europe, Scandinavia, Asia and the USA.

Skee-Ball makes midway-skill, sports, and coin-operated games and attractions, including skee-ball, ring toss, the crane, basketball shooting, and football toss, among others. The company's newer game extensions include Strike It Rich and Buzz Off! Its products are found in carnivals, amusement parks, and arcades. Skee-Ball's games have become a mainstay at themed restaurants the likes of Chuck E. Cheese and Dave & Busters. As part of its operations, the company also offers arcade management services, such as game area design, financial projections, and onsite management.

Small World Kids, Inc., company makes toys and educational items for kids ranging in age from newborn to age 10. Its brands include IQ Baby, Gertie Ball, Neurosmith, and Ryan's Room. Products are sold in retail, educational, and specialty toy stores including Whole Foods, Learning Express, and Target. Small World stuffed animals, games, and puzzles are also found at children's museums, gift shops, and zoos. The company grants its retailers credits that can be used for coop advertising on its merchandise.

Smoby company's toy subsidiaries manufacture creative playthings for children ages 0-12, including play strollers and other role-playing and creativity toys, stacking and building toys, balloons and balls , and football tables. Another unit makes plastic packaging products, bottles, flasks, and containers for industrial customers. Sales outside France account for more than half of the total. Germany-based toy rival Simba Dickie acquired the company in 2008 and made Smoby Toys a subsidiary.

Spin Master company offers a veritable Santa's workshop of toys, from radio-controlled airplanes to dolls to toys that morph for Bakugan Ultimate Battle Tours. It also offers food-making toys branded by major companies like McDonald's, Hershey, and ICEE, and other toys and activity kits bearing the names of characters such as The Simpsons and Teenage Mutant Ninja Turtles. Its Marshmallow subsidiary makes children's room decor including pillows, headboards, and storage units. Spin Master's lineup is sold in major toy and department stores worldwide.

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