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Small World Kids, Inc., company makes toys and educational items for kids ranging in age from newborn to age 10. Its brands include IQ Baby, Gertie Ball, Neurosmith, and Ryan's Room. Products are sold in retail, educational, and specialty toy stores including Whole Foods, Learning Express, and Target. Small World stuffed animals, games, and puzzles are also found at children's museums, gift shops, and zoos. The company grants its retailers credits that can be used for coop advertising on its merchandise.

Smoby company's toy subsidiaries manufacture creative playthings for children ages 0-12, including play strollers and other role-playing and creativity toys, stacking and building toys, balloons and balls , and football tables. Another unit makes plastic packaging products, bottles, flasks, and containers for industrial customers. Sales outside France account for more than half of the total. Germany-based toy rival Simba Dickie acquired the company in 2008 and made Smoby Toys a subsidiary.

Spin Master company offers a veritable Santa's workshop of toys, from radio-controlled airplanes to dolls to toys that morph for Bakugan Ultimate Battle Tours. It also offers food-making toys branded by major companies like McDonald's, Hershey, and ICEE, and other toys and activity kits bearing the names of characters such as The Simpsons and Teenage Mutant Ninja Turtles. Its Marshmallow subsidiary makes children's room decor including pillows, headboards, and storage units. Spin Master's lineup is sold in major toy and department stores worldwide.

Sportcraft has remained a leader in the home recreation industry by consistently being first to market with value-driven products that the whole family can enjoy together. In the 1940's and 1950's, Sportcraft continued to introduce new outdoor games to America, such as Bocce, Horseshoes and Volleyball. In time, Sportcraft's focus moved to family activities indoors. Table Tennis, Billiards, Foosball and Darts, became the backbone of the company, and Sportcraft achieved significant financial growth.Today, more than 13 million customers a year will choose Sportcraft products, and the Sportcraft brand has become ubiquitous with family fun.

The Character Group plc is engaged in the design, development and international distribution of toys, games and giftware. The business was founded in 1991, and mainly distributed products sourced from overseas third parties.In 2003, the Group made a strategic decision to increase the development of its own products. Today over 70% of all products marketed by the group are developed in-house. A major benefit of this strategy was the opening of international markets, and tne company products are now sold in over 30 countries worldwide.The Character Group plc was incorporated in the United Kingdom in 2005, and is an AIM listed company. The Group's securities are currently only traded on AIM. There are currently no restrictions on the transfer of securities.

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