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Irwin Toy successor iToys is spinning happily again. Once a publicly traded company, Irwin Toy filed for bankruptcy protection with the Canadian courts in 2002, 18 months after being sold to a Canadian investment firm in 2001. Banking on the Irwin Toy name's 75 years of brand recognition, brothers George and Peter Irwin, sons of the company's founder, re-purchased the rights to the Irwin Toy name in 2003. They have taken it back to basics as a newly formed, private company. iToys's best-known products include I-Top (an electronic-spinning top programmed with four games), Baby So Real, and Girl Zone. iToys launched a new toy line in 2009 named Biggest Loser.

Headquartered in City of Industry, CA., Jada Toys is a leading manufacturer of authentically licensed and highly stylized toys, games, and collectibles.Founded in 1999 by Jack and May Li, Jada Toys’ innovative products have lead to explosive growth over the past 10 years. The privately held company has recorded a 350 percent revenue increase since 2003 and currently boasts distribution at major US retailers including Wal-Mart, Target, and Toys’ R Us. Abroad, Jada has expanded sales globally to include Europe, Russia, South Africa, Asia Pacific, and Latin America markets.Expanding into entertainment licensing in 2008, Jada became Guitar Hero’s first licensee to produce an electronic item: Guitar Hero Air Guitar Rocker, which was dubbed “The best gadget at CES 2008” by Yahoo. Following that up, Jada was awarded a license with Marvel Entertainment to manufacture vehicles utilizing a brand new patented technology called Touch Tech. The line of action vehicles will highlight the famous heroes of The Marvel Universe and the new Marvel Super Hero Squad animated series which debuts on Cartoon Network in September 2009.

JAKKS Pacific, Inc. develops, produces, and markets consumer products worldwide. It offers various traditional toys, including action figures and accessories, such as licensed characters based on World Wrestling Entertainment, The Chronicles of Narnia, Prince Caspian, and Pokemon franchises; toy vehicles comprising Road Champs, RC Racers, and MXS toy vehicles and accessories, as well as those based on Nascar; and electronics products that include Plug It In & Play TV Games, EyeClops Bionic Eye products, and Laser Challenge. The company also provides role-play and dress-up products featuring entertainment and consumer products properties, such as Dirt Devil, Subway, Pizza Hut and McDonalds pretend play products, Disney Princess, Hannah Montana, Barbie and Dora the Explorer playsets for girls, and Black & Decker and Pirates of the Caribbean playsets for boys; infant and pre-school toys and plush toys featuring Care Bears, Barney, The Wiggles, Curious George, and slumber bags; and dolls and related accessories based on Cabbage Patch Kids, Hannah Montana, The Cheetah Girls, Puppy in My Pocket and Friends, Hairspray the movie, and Disney Princess dolls and private label fashion dolls. In addition, it offers seasonal and outdoor toys and leisure products consisting of Go Fly A Kite, Air Creations, Funnoodle pool toys, The Storm water guns, and Fly Wheels XPV and Flight vehicles; junior sports and toy paintball products, including Gaksplat and The Storm; baby dolls and baby doll pretend play accessories based on Graco, Fischer Price, and Disney Princess; indoor and outdoor kids furniture, accessories, and room decor; and Halloween and costumes based on Spiderman, Power Rangers, and Disney Princesses, as well as home decor product for Halloween. Further, it provides craft, activity, and writing products, as well as pet products comprising toys, consumables, beds, clothing, and accessories. The company was founded in 1995 and is based in Malibu, California.

K'NEX takes constructive building to an entirely new level with its color-coded building systems. Connectors, cranks, pulleys, wheels, and gear systems allow kids to create a variety of objects including roller coasters, lunar landers, race cars, Ferris wheels, and helicopters. Motorized kits and chrome parts and wheels help bring the creations to life. Products are sold through retailers and the company's online store, as well as being distributed internationally by TOMY. K'NEX is Hasbro's US licensee for the classic Lincoln Logs building set and also distributes BRIO toys and trains.

Kid Brands, Inc. designs, imports, markets, and distributes infant and juvenile consumer products. It offers infant bedding and related nursery accessories and decor, such as blankets, rugs, mobiles, nightlights, hampers, lamps, and wall art under the CoCaLo Baby, CoCaLo Couture, CoCaLo Naturals, and Baby Martex brands; cribs, mattresses, and other nursery furniture under the Babi Italia, Europa Baby, Bonavita, Graco, and Serta brands; and developmental toys, as well as feeding, bath, and baby care items under the Sassy brand. The company offers its products to retailers, including national retail accounts, and independent retailers comprising toy, specialty, food, drug, apparel, and other retailers, as well as to military post exchanges. It sells its products through its direct sales force and distribution network in the United States, the United Kingdom, and Australia, as well as through independent manufacturers representatives and distributors internationally. The company was formerly known as Russ Berrie and Company, Inc. and changed its name to Kid Brands, Inc. on September 22, 2009. Kid Brands, Inc. was founded in 1963 and is based in Wayne, New Jersey.

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