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K'NEX takes constructive building to an entirely new level with its color-coded building systems. Connectors, cranks, pulleys, wheels, and gear systems allow kids to create a variety of objects including roller coasters, lunar landers, race cars, Ferris wheels, and helicopters. Motorized kits and chrome parts and wheels help bring the creations to life. Products are sold through retailers and the company's online store, as well as being distributed internationally by TOMY. K'NEX is Hasbro's US licensee for the classic Lincoln Logs building set and also distributes BRIO toys and trains.

Kid Brands, Inc. designs, imports, markets, and distributes infant and juvenile consumer products. It offers infant bedding and related nursery accessories and decor, such as blankets, rugs, mobiles, nightlights, hampers, lamps, and wall art under the CoCaLo Baby, CoCaLo Couture, CoCaLo Naturals, and Baby Martex brands; cribs, mattresses, and other nursery furniture under the Babi Italia, Europa Baby, Bonavita, Graco, and Serta brands; and developmental toys, as well as feeding, bath, and baby care items under the Sassy brand. The company offers its products to retailers, including national retail accounts, and independent retailers comprising toy, specialty, food, drug, apparel, and other retailers, as well as to military post exchanges. It sells its products through its direct sales force and distribution network in the United States, the United Kingdom, and Australia, as well as through independent manufacturers representatives and distributors internationally. The company was formerly known as Russ Berrie and Company, Inc. and changed its name to Kid Brands, Inc. on September 22, 2009. Kid Brands, Inc. was founded in 1963 and is based in Wayne, New Jersey.

Kid Galaxy is dedicated to providing innovative, durable, and safe toys at affordable prices. Kid Galaxy, Inc, design and develop products that encourage creativity, discovery and endless hours of engaging play. The company award-winning brands include Morphibians™ amphibious R/C vehicles, My First RC™ preschool toys, Interactive RC™ competitive radio control toys, Elite Fleet™ powered and R/C planes, and Little Universe™ toddler toys.

The mission of KidSational, Inc. is to create and distribute cutting-edge kids safety and educational programming developed by its internal creative team and cost-effectively produced by its award winning internal production team. Steve Ruff, creator of "The Guardian Game", a kids safety educational game, currently utilized in schools, institutions, and retail stores across the country, heads the team that has engineered, packaged, and is now expediting the most comprehensive and entertaining childrens education system in the world. The "Moral Imperative" of this kids safety project has inspired the dedication of award winning music and production management, as well as celebrities and sponsors from stage, film, music, radio, sports, political sector and educators from around the world.

Kidzup Productions designs educational media that encourages children to learn math, reading, writing, and foreign languages through music. The company produces workbooks, activity book sets, flashcards, and recorded music for retail distribution primarily in the US and Canada, as well as in international markets; the company also offers online shopping. Kidzup Productions is 40%-owned by the Kidzup Foundation, which provides philanthropic aid to such kid-centric organizations as UNICEF, World Vision Canada, the Children's Wish Foundation of Canada, and the Juvenile Diabetes Research Foundation.

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