Kid Brands, Inc.

Kid Brands, Inc. designs, imports, markets, and distributes infant and juvenile consumer products. It offers infant bedding and related nursery accessories and decor, such as blankets, rugs, mobiles, nightlights, hampers, lamps, and wall art under the CoCaLo Baby, CoCaLo Couture, CoCaLo Naturals, and Baby Martex brands; cribs, mattresses, and other nursery furniture under the Babi Italia, Europa Baby, Bonavita, Graco, and Serta brands; and developmental toys, as well as feeding, bath, and baby care items under the Sassy brand. The company offers its products to retailers, including national retail accounts, and independent retailers comprising toy, specialty, food, drug, apparel, and other retailers, as well as to military post exchanges. It sells its products through its direct sales force and distribution network in the United States, the United Kingdom, and Australia, as well as through independent manufacturers representatives and distributors internationally. The company was formerly known as Russ Berrie and Company, Inc. and changed its name to Kid Brands, Inc. on September 22, 2009. Kid Brands, Inc. was founded in 1963 and is based in Wayne, New Jersey.