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The Wet Seal, Inc., a specialty retailer, operates stores that sell fashionable and contemporary apparel and accessory items designed for female customers. The company operates two primarily mall-based chains of retail stores under the Wet Seal and Arden B names. Its Wet Seal stores provide fashionable and basic apparel, and accessories for teenage girls; and Arden B stores offer contemporary collections of fashion, basic separates, and accessories for the feminine contemporary woman. In addition, the company operates Web-based stores, including wetseal.com that provides Wet Seal merchandise; and ardenb.com, which offers Arden B apparel and accessories. As of May 1, 2010, it had 501 stores, including 422 Wet Seal stores and 79 Arden B stores in 47 states, the District of Columbia, and Puerto Rico. The Wet Seal, Inc. was founded in 1962 and is based in Foothill Ranch, California.

Tory Burch is an attainable, luxury, lifestyle brand defined by classic American sportswear with an eclectic sensibility, which embodies the personal style and spirit of its co-founder and creative director, Tory Burch. Perceiving a void in the market for a sophisticated American aesthetic at an accessible price point, Tory wanted to create stylish yet wearable clothing and accessories for women of all ages. Tory Burch was launched in February 2004 as a lifestyle concept with multiple product categories, including ready-to-wear, handbags, shoes and jewelry. Going against the minimalist trend that was popular at the time, Tory designed her flagship boutique, in downtown New York, to feel more like a room in her own home than a traditional retail store. Key design elements featured in all boutiques include orange lacquer doors, mirrored walls, and Lucite fixtures.Tory’s childhood on a farm outside of Philadelphia, as well as her mother and father’s unique sense of personal style, influence the aesthetic of the collection. Her sensibility is also inspired by art, photography, films travel, and the work of interior designer David Hicks. Graphic prints, bold colors and ethnic detailing are all signatures of the brand. Celebrity fans include Cameron Diaz, Oprah Winfrey, Jennifer Lopez, Uma Thurman and Hilary Swank. Tory Burch is available at free-standing Tory Burch boutiques across the US, www.toryburch.com and over 450 select department and specialty stores worldwide.

The business was spun off by Limited Brands in 1999 and changed its name to Tween Brands from Too, Inc. in 2006. Dress Barn bought Tween Brands to extend its retail reach to young girls. Justice serves up apparel and accessories to girls ages 7 to 14 from some 890 stores throughout the US and Puerto Rico. A division of The Dress Barn, which bought the chain when it purchased Tween Brands in 2009, Justice stores sell value-priced apparel, shoes, accessories, cosmetics, toys, and even electronics and furnishings to trendy "tweens." Outside the US, the chain has about 35 franchised locations in the Middle East and Europe. It also sells via its website and through "catazines" (catalogs with editorial content).

It was M.O. Lee - then president of VF Corporation - who suggested holding a public sale one Saturday morning to clear out excess inventory of Berkshire International. That day, the merchandise completely sold out, even though the only advertising had been word of mouth. The store was so busy that even Lee bagged merchandise and manned the cash register. “You could see his mind working,” said John Jackson, merchandise manager of Intimate Apparel at the time. “He was thinking he could make the store bigger. We just had a drop cloth on the back wall, and we kept moving it back.”Pleased and surprised at the success of the sale, Lee scheduled a bigger one for two weeks later, with merchandise brought in from other VF sources. That sale was even more successful, and the VF Outlet business was launched. Selling Berkshire and Vanity Fair surplus products, the factory store was 5,000 square feet, with only a drop cloth separating it from the manufacturing facility. VF Corporation - which opened the store in 1970 - was one of the earliest outlet operators, and opened the first outlet center in the country, in Reading, Pennsylvania.

Victoria's Secret is not hush-hush, but it is unmentionable(s). The largest subsidiary of Limited Brands (based on sales) is also North America's #1 specialty retailer of women's intimate apparel, operating about 1,040 mostly mall-based Victoria's Secret and 250-plus La Senza lingerie stores throughout the US and Canada. Bras, panties, hosiery, swimwear, shoes, and more are sold under the Victoria's Secret brand and grouped in collections such as Dream Angels and Very Sexy. Many Victoria's Secret lingerie stores also sell beauty products. Its sister company Victoria's Secret Direct mails about 400 million of its sexy catalogs per year, offering intimate apparel, women's clothing, and footwear.

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