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Atlanta Spirit owns and operates two of the city's professional sports franchises, the Atlanta Hawks basketball team and the Atlanta Thrashers hockey team. The Hawks were formed in 1946, joined the National Basketball Association in 1949, and moved to Atlanta from St. Louis in 1968. The Thrashers joined the National Hockey League as an expansion franchise in 1999. Atlanta Spirit also operates Philips Arena, which serves as home for both teams. The sports investment partnership includes entrepreneurs Steve Belkin, Bruce Levenson, and Michael Gearon Jr.

Augusta National is an exclusive golf and country club that boasts about 300 members, including many business leaders, political figures, and of course notable golfers. Membership is by invitation only; the club does not allow women to become members. Augusta National organizes and runs the famed Masters golf tournament, generating revenue through broadcast rights fees and sponsorships. The course was designed and built by golf champion Bobby Jones and Scotsman Alister Mackenzie in 1932 and hosted the first Masters event two years later.

The Automobile Racing Club of America (ARCA) is a stock car racing organization that operates two racing circuits and two speedways. Its ARCA RE/MAX Series includes about two dozen events featuring automobiles similar to those used in NASCAR events. The association also sanctions the Lincoln Welders Truck Series, a shorts circuit of races featuring modified pickup trucks. Many of the races are televised on the SPEED Channel (owned by FOX Entertainment). In 1953 John Marcum and his wife Mildred started the Midwest Association for Race Cars, which evolved into the ARCA in 1964.

Bally Total Fitness Holding is trying to work it out. The fitness center operator has about 270 facilities in the US that are used by more than 3 million active members. Its members have access to pools, aerobics classes, running tracks, and racquet courts, as well as personal trainers and sports medicine services. Bally Total Fitness also offers many online services to its members, including electronic payment and account management, as well as online fitness newsletter The Skinny. Bally Total Fitness has had its share of time in bankruptcy court, having filed Chapter 11 twice in nearly as many years. It most recently emerged from bankruptcy in 2009.

These birds are partial to Louisville timber. The Baltimore Orioles baseball team is a storied franchise of Major League Baseball, boasting seven American League pennants and three World Series titles (its last in 1983). Organized as the Milwaukee Brewers in 1901, the team became the St. Louis Browns the next year and moved to Baltimore in 1954. The team's roster has boasted such Hall of Fame talent as Jim Palmer, Cal Ripken, Jr., and Brooks Robinson. The Orioles organization also has a controlling interest in Mid-Atlantic Sports Network, a regional cable sports channel. Peter Angelos has controlled the team since 1993.The Baltimore Orioles L.P. is the operating company for the professional baseball team of the same name. As a member of the Eastern Division of Major League Baseball's American League, the Orioles play at Oriole Park at Camden Yards, situated in the heart of Baltimore. The opening of Oriole Park in 1992 ushered in a new era of baseball-only stadiums that paid architectural homage to the ballparks of an earlier era. While the popularity of its home field led to high attendance, success has not transferred onto the diamond in recent years. A team that was a consistent contender for decades has fallen into an extended period of mediocrity. The club is owned by a group of investors headed by attorney Peter Angelos, a gadfly among baseball's generally conservative group of owners. Minority owners of the Orioles include such celebrities as novelist Tom Clancy, political commentator and columnist George Will, filmmaker Barry Levinson, former tennis player Pam Shriver, and legendary sportscaster Jim McKay.

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