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Atlanta Hockey Club owns and operates the Atlanta Thrashers professional hockey team, which joined the National Hockey League as an expansion franchise in 1999. The young club finished dead last in its first season but has improved steadily; the Thrashers clinched a playoff spot for the first time at the end of the 2006-07 season. Philips Arena, which is owned by parent Atlanta Spirit, serves as home to the Thrashers and sister sports franchise, the Atlanta Hawks. The Atlanta Spirit investment group acquired both the teams from media titan Time Warner in 2004.

Atlanta National League Baseball Club owns and operates the Atlanta Braves Major League Baseball franchise, which boasts three World Series championships, its last in 1995. A charter member of the National League, the team was formed as the Boston Red Stockings in 1871 (it became the Braves in 1912) and moved to Milwaukee in the 1950s before settling in Atlanta in 1966. Under the ownership of media mogul Ted Turner, the Braves won five pennants during the 1990s. The Braves play host at Turner Field. John Malone's Liberty Media has owned the team since 2007.

Atlanta Spirit owns and operates two of the city's professional sports franchises, the Atlanta Hawks basketball team and the Atlanta Thrashers hockey team. The Hawks were formed in 1946, joined the National Basketball Association in 1949, and moved to Atlanta from St. Louis in 1968. The Thrashers joined the National Hockey League as an expansion franchise in 1999. Atlanta Spirit also operates Philips Arena, which serves as home for both teams. The sports investment partnership includes entrepreneurs Steve Belkin, Bruce Levenson, and Michael Gearon Jr.

Augusta National is an exclusive golf and country club that boasts about 300 members, including many business leaders, political figures, and of course notable golfers. Membership is by invitation only; the club does not allow women to become members. Augusta National organizes and runs the famed Masters golf tournament, generating revenue through broadcast rights fees and sponsorships. The course was designed and built by golf champion Bobby Jones and Scotsman Alister Mackenzie in 1932 and hosted the first Masters event two years later.

The Automobile Racing Club of America (ARCA) is a stock car racing organization that operates two racing circuits and two speedways. Its ARCA RE/MAX Series includes about two dozen events featuring automobiles similar to those used in NASCAR events. The association also sanctions the Lincoln Welders Truck Series, a shorts circuit of races featuring modified pickup trucks. Many of the races are televised on the SPEED Channel (owned by FOX Entertainment). In 1953 John Marcum and his wife Mildred started the Midwest Association for Race Cars, which evolved into the ARCA in 1964.

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