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Automotive Directory » Ford
Ford Motor Company - India
  Ford India
History

Ford Motor Company is an American multinational corporation and one of the largest automobile manufacturers in the world. Based in Dearborn, Michigan, a suburb of Metro Detroit, the automaker was founded by Henry Ford and incorporated in 1903. Ford now encompasses many global brands, including Lincoln and Mercury in the US, Jaguar, Aston Martin and Land Rover of Great Britain, and Volvo of Sweden. Ford also owns a one-third controlling interest of Mazda, and is listed as the world's third largest automaker based on vehicle sales in 2005. Ford has also been one of the world's ten largest corporations by revenue. In 1999, Ford ranked as one of the world's most profitable corporations. However, in recent years, it has not fared as well. Ford has not gained market share in North America since 1995.

Ford introduced methods for large-scale manufacturing of cars, and large-scale management of an industrial workforce, especially elaborately engineered manufacturing sequences typified by the moving assembly lines. Henry Ford's combination of highly efficient factories, highly paid workers, and low prices revolutionized manufacturing and came to be known around the world as Fordism by 1914.

Ford India

Ford India was established in 1995 as a wholly-owned subsidiary of Ford Motor Company, a global automotive industry leader. Since then, Ford has invested more than US$ 2 billion in India to expand its manufacturing facilities and dealership footprint to meet rapidly rising demand in one of the world's fastest-growing auto markets.

Ford India currently operates a modern, integrated manufacturing facility at Maraimalai Nagar, near Chennai, which produces its award-winning range of products including the Ford Figo, Ford Fiesta, Ford Classic, Ford Endeavour and the Ford EcoSport. As part of its overall commitment to India, Ford is investing US$ 1 billion to build a state-of-the-art integrated manufacturing facility in Sanand, Gujarat. The facility is scheduled to be operational later this year, with vehicles coming off-line in 2015. With Sanand being operational, Ford India will double its manufacturing capacity in India with an installed capacity of 610,000 engines and 440,000 vehicles.

Ford is making a difference in India and the communities in which it operates, and is working towards improving lives and empowering future generations. Going further with its Better World philosophy, Ford India in association with Ford Motor Company Fund announced 'Operation Better World', to address issues related to Education, Sustainability and Auto Safety around communities where it operates.

Indian Market

Ford is positioning India as a center of excellence for small cars and low displacement engines for both domestic and exports and has embarked on an accelerated export strategy. The Ford Figo is being exported to more than 37 international markets and exports of the Ford EcoSport also commenced in July 2013, to both existing and new markets.

For an enhanced ownership experience, Ford India is constantly expanding its nationwide dealership network with world-class after-sales offerings. Ford India has 304 sales and service outlets in 164 cities and continues to grow aggressively. In its intensive and continuous efforts to enhance the ownership experience, Ford has introduced many pioneering initiatives aimed at reducing the cost of ownership including the Child Parts Strategy, pan India Roadside Assistance and Mobile Service Plans. Ford is setting a new benchmark in the automotive service industry with a one-of-its-kind initiative, "Happy Pocket Service" which ensures a comprehensive, transparent service at extremely competitive costs.

Global Services

Ford's operations in the country also include Global Business Services, with offices in Chennai, Coimbatore and Gurgaon that provides support to nearly every Ford location around the world in the areas of IT, Engineering, Finance and Accounting, Automotive Financing, Marketing Sales and Service, Analytics, and Purchasing. Ford employs 11,500 people in India and will add almost 5,000 people to its current workforce once the Sanand plant is operational.

 
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