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2005 was also the year that Toyota launched the Lexus brand in Japan, seeking to develop it into a global luxury brand. Japanese sales of the GS, IS and SC series, which pursue the essence of luxury, attracted considerable attention from customers and established a strong luxury vehicle image.
Outside Japan, Toyota launched a number of projects. In the Czech Republic, Toyota started joint production of the Aygo with PSA Peugeot Citroën, and in China, Toyota began production of the Prius and the Crown-their first-ever production overseas. In India, South Africa and Argentina, Toyota launched the IMV Project, which seeks to develop more efficient production and supply systems on a global scale.
2005 also marked the year that Toyota concluded a basic agreement with Fuji Heavy Industries for the formation of a business tie-up. Toyota is continuing discussions with Fuji Heavy Industries to form a collaborative relationship that focuses on development and production and is beneficial to both companies.
Also during 2005, Toyota launched a new management structure, and finally, at the end of the year, Toyota announced its production plans for 2006, with goals surpassing 9 million units for the entire Toyota group.
Toyota is pursuing every possibility, from the improvement of conventional engines to the development of new power sources.
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