The film was produced by Tagore Madhu and Nallamalapu Srinivas (Bujji) under the banner Leo Productions.

It features Varun Tej and Pooja Hegde in the lead roles, the former making his debut in Telugu cinema.

Rao Ramesh, Prakash Raj, Nassar and Brahmanandam were seen in other key roles.

V. Manikandan was the film's director of photography.

Mickey J Meyer composed the film's soundtrack and background score. Marthand K. Venkatesh edited the film.

Production began on 27 February 2014 at Hyderabad.

principal photography commenced on 24 March 2014 at Cochin.

The film was initially titled as Gollabhama.

The film was predominantly shot in Andhra Pradesh at places like Rajahmundry, Bhimavaram, Amalapuram etc.

while parts of thew film were shot at Cochin and Alleppey in Kerala and at Kanyakumari, Pollachi in Tamil Nadu.

Prior to this film, Varun Tej underwent training in acting skills under the supervision of Satyanand who trained Varun's uncle Pawan Kalyan.

The film is scheduled for a worldwide release on 25 December 2014.