The film soundtrack is being composed by S. Thaman. The film will be released on 28 June, 2013 in Telugu and Tamil.

Gopichand Malineni and Ravi Teja together announced that their collaboration is set for a new movie whose name was revealed later. In August 2012, it was announced that the filming would begin from October 2012.The film's muhurtam was held on 26 October 2012 in a quiet ceremony held at producer Potluri's office

Ravi Teja was signed in to play the protagonist and his role was said to be a Highly Energetic one with a rugged look sporting a beard, similar to his look in his previous film Venky. This film was the next film of Ravi Teja with PVP Cinemas after the 2003 film Veede.

Shruti Haasan has been roped in to play one of the female lead opposite Ravi Teja.Anjali was roped in as the Second female lead, after signing Seethamma Vakitlo Sirimalle Chettu.

S. Thaman, who previously worked with Gopichand Malineni for Bodyguard, was roped as the music director for this project. Kona Venkat penned the script for the film.

it was reported that Lakshmi Rai would make a special appearance in the film.

Initially the movie was slated for a worldwide release on June 21, 2013. But due to delay in Post-Production of the film, the release date was shifted to June 28, 2013.

The film would have a premiere on June 27, 2013 in all the overseas countries.