Ford launches new Endeavour

Ford launches new Endeavour

Mumbai: Ford India Pvt. Ltd launched the new Endeavour on Wednesday. With prices starting from Rs.24,75,094 (ex-showroom, Mumbai) up to Rs.29,46,388, the premium SUV offering is available in two engine options—Ford Duratorq TDCI 2.2 litre and 3.2 litre.

Designed ground up, the seven seater SUV competes with the Toyota Fortuner and Hyundai Santa Fe. The second generation model will be assembled locally at company’s Chennai plant. It goes on sale from Wednesday. Ford launched the Endeavour in 2003.

Nigel Harris, president and managing director at Ford India, said he expects the premium SUV market in India to touch close to 95,000 units a year by 2024. It was over 18,000 units on 2015.