Indian e-commerce giant Flipkart today announced that it launched Ping, which is designed as a fun new way to shop with friends. With this move, the seven-year-old start-up is attempting to make online shopping a more social affair.
“Shopping is primarily a social activity and going for it with friends and family has been the norm since time immemorial. Online shopping, on the other hand, has largely remained a solo experience. Ping aims to transform online shopping by allowing users to talk to each other [in] real-time in order to make decisions and decide on what to buy,” said Flipkart’s chief product officer, Punit Soni.