Apple’s plan to target buyers in emerging market with its smaller and cheaper iPhone SE could boomerang in India as the country’s mobile first population, whose primary computing device is a smartphone, has already shifted to larger screen phones or phablets.
With similar specifications to its outgoing flagship iPhone 6s Plus and a price tag of Rs 39,000, the iPhone SE costs approximately Rs 5,000 more and Rs 2,000 less than the base variants of the iPhone 6 and 6s respectively on popular e-commerce websites. The device is slated for launch in India sometime in April.