NEW DELHI: India’s technology bellwether WiproBSE 0.07 % is seeking to reposition itself as a conglomerate, crafting a holistic brand identity to give businesses as diverse as consumer care and lighting the prominence they deserve, according to a person aware of the development.
“The objective of the exercise is to rebrand Wipro as a group that is not just focused on IT, but also on consumer goods, lighting and other businesses. This is to do with the backlash in the US over Indian IT firms,” the person told ET. The exercise is likely to involve rebranding the positioning, tagline and logo, the person said, requesting not to be named given the sensitivity of the subject.