Holden Advisors helps clients align their products' prices with their value. Focused on providing immediate improvement in financial performance the company works with senior marketing, sales, and finance executives to help optimize products, pricing, and sales processs. Holden Advisors works with clients launching new products, facing commodity pressures, or fighting market share battles. The company's services include market analysis, customer profiling, sales team training, and performance metrics. Founded in 2003, Holden Advisors has served such clients as Motorola, Standard & Poor's, and Vulcan Materials.