VIA International Limited company consults management on product marketing, developing sales channel strategies, improving customer service, and implementing partner programs. Although it is based in London, more than 80% of VIA's revenues consistently come from outside the UK, with a significant portion earned in Asia-Pacific. The firm was started in 1989 by a group of former Andersen Consulting (now Accenture) senior managers. The firm's clients come from health care, pharmaceutical, retail, and technology industries, and include Hewlett-Packard, Nokia, GlaxoSmithKline, Pfizer, and Subway.