President Vivian Kessler founded Search Innovations in 1995. Search Innovations recruits personnel in areas such as accounting and finance, human resources, information technology, and marketing. The firm uses a variety of information sources -- including commercial databases, professional associations, industry conferences, and outplacement firms -- to identify potential candidates. It also helps clients to evaluate candidates, perform interviews and background checks, and assist with offer negotiations. Working with a variety of industries such as banking, manufacturing, pharmaceutical, and technology, the firm's clients have included CIGNA, Advanta, and Pepperidge Farm.