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Sanrio Company, Ltd., primary business is making and marketing what the firm calls social communication gifts. The company also operates restaurants and two theme parks in Japan, produces movies, and publishes books and magazines -- all based on its multitude of cute characters. Sanrio licenses or sells thousands of items -- including Hello Kitty stationery, school and desk accessories, clothing, cosmetics, and room decor -- that turn up for sale around the world. Over 4,000 stores sell the products in the Americas alone, including some 200 Sanrio boutiques. CEO Shintaro Tsuji founded Sanrio in 1960.

The company manufactures and distributes pogo sticks. Its Master Pogo and Maverick Pogo brands are sold at Toys "R" Us stores across the country. Products are made of foam, wood, or metal. It also manufactures the Pogo Pony -- a pogo stick with a stuffed horse head on the handle bars.

Sega Sammy Holdings Inc., leading maker of video games, SEGA is known for its Sonic the Hedgehog franchise. Sammy is Japan's top producer of pinball-like pachinko games and pachislots, upscale versions of classic slot machines that allow players to win prizes instead of cash. Established in 2004, Sega Sammy is integrating the companies' operations, which also include about 450 amusement centers and arcade machines.

Seven Towns Limited company has introduced more than 320 original games and toys throughout the world. Many of these successes, like Rubik's Cube, Boglins, Junior Monopoly and Weebles have achieved mass consumer recognition.Seven Towns derives its main income from royalty bearing licenses. These have exceeded $2.5M in each of the last ten years. This consistent performance enables the company to invest hundreds of thousands of dollars in product development each year.

Sideshow Inc company makes licensed collectibles including action figures, figurines, and polystone busts. It has designed products based on such franchises as Lord of the Rings, Star Trek, Indiana Jones, The Simpsons, and Pirates of the Caribbean, among other entertainment properties. Sideshow also makes a proprietary line of figures that depict zombies, Old West legends, and soldiers from the Civil War and World War I. Sideshow was founded in 1994 as Sideshow Productions.

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