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Fila USA, Inc company markets athletic shoes and sportswear to major US retailers (Foot Locker, Kohl's). To tout its products, it signs up the talents of professional athletes such as tennis stars James Blake and Jimmy Arias and musical acts such as hip-hop headliners Nas and the Wu-Tang Clan. With a history of high design in athletic shoes and sportswear, Fila had run down its image in lieu of a hodgepodge of athletic endorsements. The ailing US entity, along with other Fila global footwear and apparel units, was acquired by Fila Korea in 2007 from Sport Brands International (SBI). Fila Korea chairman Gene Yoon holds a 20% ownership stake.

CEO Tina Aldatz Norris founded Foot Petals, Inc. in 2001. Foot Petals makes insoles and shoe cushions designed for stilettos, strappy sandals, pointy-toed shoes, and other fashionable footwear. Its shoe cushions are made from a foam urethane called PORON (made by Rogers Corporation) and are named Killer Kushionz, Sole Stopperz, Tip Toes, Haute Heelz, Strappy Slips, and Amazing Arches. In 2007 the company extended its reach into slippers, legwear, gift sets, and accessories. Foot Petals, which also makes Sole Kings for men, peddles its products at Nordstrom, Zappos, and Target.

George Foreman Enterprises doesn't sell the boxer's namesake grills (Salton does); however, the company is actively looking to make acquisitions and licensing deals. Through its InStride Ventures, formed in 2007, George Foreman makes and markets therapeutic footwear under the George Foreman name to ShopKo. The company also has partnered with G-Nutritional and Vitaquest International (which later formed Vita Ventures) to market and sell vitamins and nutritional supplements using the Foreman trade name. In 2005 the company signed legendary boxing champ George Foreman to a licensing and pitchman deal in exchange for 35% of the company and his name on the marquee.

Geox S.p.A. company designs, manufactures, and sells casual footwear and apparel in more than 65 countries reaching consumers through traditional retail outlets and a chain of 800-plus Geox branded stores (mostly franchised). Geox has fashioned its business around products that "breathe," consisting primarily of footwear. The company's proprietary shoe technology combines vented soles with breathable membranes that allow humidity and heat to escape while still providing protection from the elements. Product lines include casual and dress shoes for men and women, as well as children's shoes. Geox has also adapted its technology for use in jackets and coats.

Gitanjali Gems doesn't do things the old fashioned way. In an industry known for tradition and family-owned firms like DeBeers, the Indian newcomer has set tradition at naught. It sources, machine cuts and sets, and retails diamond and gem jewelry offering a dozen brands (Gili, Asmi, D'Damas, Rivaaz) across several retail channels, instead of trying to build the prestige of one name. Gitanjali has production plants in India, Thailand, Vietnam, and China with marketing outposts in Europe, Japan, and the US. Retail outlets include Gitanjali Lifestyle stores (1,200+), Samuels and Rogers in the US, mass merchants, and catalogs. The company has also launched a designer apparel label under the Gitanjali name.

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