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Crocs, Inc. was founded in 1999 and is based in Niwot, Colorado. Crocs, Inc. and its subsidiaries design, develop, and manufacture consumer products from specialty resins worldwide. It primarily offers footwear for men, women, and children under the Crocs brand. The company designs and sells a range of footwear, apparel, gear, and accessories that utilize its proprietary closed cell-resin, called Croslite. It also offers a line of apparel for boys, girls, and men featuring Croslite material; and accessories, including snap-on charms, backpacks, and messenger bags. Crocs sells its products through crocs branded retail store locations, including company-operated kiosks and retail stores; Web stores; sporting goods and department stores; specialty retailers; and sales agents and buying groups. As of December 31, 2008, it operated 70 domestic and international retail stores, 174 domestic and international retail kiosks located in malls and other high foot traffic areas, and 32 outlet stores. The company was formerly known as Western Brands, LLC and changed its name to Crocs, Inc. in January 2005.

Founded in 1986, Crown Edition is owned and operated by CEO Kyung Shin. Crown Edition can supply the tote and a MP3 player. Crown Edition offers original equipment manufacturer (OEM) services to the bag and luggage industry, as well as serves the promotions and premiums industry. The company designs and manufactures a variety of luggage, including briefcases, outdoor packs and duffels, school bags, and totes by contracting with a network of thousands of international suppliers. It also makes digital electronics, such as MP3 players. Its private-label products are produced at plants in China.

Meaning "Danish shoe," Dansko helped to rejuvenate the popularity of the wide-toed, arch-supporting shoe, which has fueled the company's growth since its founding in 1991. Brand names include Golden Gate, Beacon Hill, Left Bank, Next Gen, Chelsea, and SoHo, among others. Dansko distributes its shoes to more than 3,500 retail locations. Shoes are sold through specialty retailers and online through such etailers as backcountry.com, uniform retailer Uniforms 4 You, and equestrian site The Horse and Pony Collection.

DC Shoes was among the first to capitalize on the skateboard, snowboard, and adventure sports niche market. The company designs technical footwear for skateboarding and snowboarding, as well as casual apparel, accessories, and other sports gear. In addition to its standalone retail shops in New York and Los Angeles, DC Shoes markets its products online and through such retailers as Macy's and Pacific Sunwear. Co-founders Damon Way and Ken Block sold the firm to Quiksilver in 2004 to the tune of $87 million. Quiksilver, which had been under pressure to sell assets to help alleviate its debt, appears content to keep DC Shoes in its closet.

Deckers Outdoor Corporation company was founded in 1973 and is headquartered in Goleta, California. Deckers Outdoor Corporation engages in the design, production, and brand management of footwear for outdoor activities and casual lifestyle use. It offers casual open-toe and closed-toe footwear, including adventure travel shoes, outdoor multi-sport shoes, trail running shoes, amphibious footwear, light hiking shoes and boots, sheepskin boots and slippers, rugged closed-toe footwear, sneakers, sustainable footwear, and sandals under various styles for men, women, and kids. The company also offers various accessories, including handbags, headwear, packs, and outerwear. It markets its products under the Teva, UGG, Simple, and TSUBO proprietary brand names. The company sells its products primarily to specialty retailers, department stores, outdoor retailers, sporting goods retailers, shoe stores, and online retailers. Deckers Outdoor Corporation sells its products directly to end-user consumers through its Web sites, catalogs, and retail outlet stores, as well as through retailers in the United States, and distributors in the Europe, Canada, Australia, the Asia Pacific, and Latin America. It has joint venture with Stella International Holdings Limited for the opening of retail stores and wholesale distribution for the UGG brand in China.

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