Wally's was founded in 1991. Wally's Natural Products wants you to stick it in your ear -- the company's handmade ear candles that is. The personal care products firm is one of the largest suppliers of ear candles in the US for removing ear wax naturally. Wally's has modernized the more than 2,000-year-old practice of ear coning by offering disposable hollow candles constructed of unbleached cotton or linen dipped in paraffin or beeswax. Its products, which include ear candles, oil, and its Practical Guide to Ear Candling, are sold at certain pharmacies, natural health food stores, and GNC, as well as through the company's Web site and other e-tailers.

Wella brushes off much of its competition. One of the world's leading haircare companies, it sells professional and retail haircare products, cosmetics, and fragrances. Its Wella brand is its top seller; hair coloring products (Koleston, Wella Viva) are also leaders. Its Tondeo unit supplies professional products and appliances to salons. Wella's fragrances include Alfred Dunhill, Anna Sui, and Gucci, among others. Reluctantly for Wella at the time, Procter & Gamble acquired a majority stake in the firm in 2003 from four families (Ebert, Pohl, Sander, and Stroeher) that owned some 80% of Wella. Through a Domination Agreement transaction, P&G in November 2007 acquired the rest of its outstanding shares.

Wella UK serves the professional and consumer hair care niches. Through its professional division, salons can order Wella hair care products (Wellastrate, High Hair, Blondor, Lifetex, Koleston Perfect, Color Touch, and Magma), as well as salon equipment, furnishings, and training through the Wella UK Web site. Its consumer unit is managed by owner Procter & Gamble, which sells the products nationwide through supermarkets. Wella UK sponsors the annual Alternative Hair Show to fund Leukemia research.

West Coast Cosmetics Inc. firm offers contract manufacturing and private-label services to the personal care products industry. It formulates and packages customized and color-matched cosmetics, including blushes, eye shadows, foundations, lipsticks, mascaras, and powders, in addition to skin care products such as bath salts and perfumes. West Coast Cosmetics is involved in the entire production process, from research and development to packaging and shipping. West Coast Cosmetics is owned by president and CEO Steven Csiszar.

Zkin company is a personal care products manufacturer that specializes in skin care items made with natural ingredients. Products, which are available at spas nationwide and through the company's Web site, include cleansers, lifting creams, toner, sun protection, and regenerative serum. Its brand names include Zulfur Cleansing Bar, Zun Protection, and Zkin Lift Day Cream, among others. Zkin's Dr. Julio Gallo is also the co-founder of the Simons Center for Nasal and Facial Plastic Surgery.

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