Lakeshore Equipment Company aims to make learning fun. Through about 50 Lakeshore Learning Stores in two dozen states, Lakeshore Equipment company sells educational toys and classroom tools, including art supplies, games, learning kits, textbooks, and teacher resource packets. It also offers products that address multicultural learning environments and special needs children, as well as in-store teacher workshops. In addition to its store network, Lakeshore Equipment markets learning materials via its two mail-order catalogs and website. Ethelyn Kaplan founded Lakeshore Equipment company in 1954. Today it is run by her son Michael (chairman) and grandsons Bo (president and CEO) and Josh (VP of Merchandising).

CEO Sharon DiMinico founded Learning Express, Inc. in 1987. For kids (and parents) who want to get on board the educational entertainment train, Learning Express is the first stop. The specialty toy store franchiser has more than 100 locations in about 25 states. It sell toys for every age group with a focus on educational items. Major brands include Alex Toys (craft kits), Calico Critters (animal figures), Groovy Girls (dolls and accessories), Rokenbok (remote controlled vehicles and construction sets), and Thomas the Tank (wooden train sets and construction toys). It offerings are designed to spark creativity, teach diversity, and encourage development.

Sensational Beginnings (SB) helps kids start having fun early. The catalog and online merchant sells educational toys, furniture, and safety and child care items for infants and toddlers. (SB also operates a single store in Michigan.) Toy categories include science and nature, ride-ons, musical instruments, indoor active play, travel kits, and seasonal items. SB also offers gift-giving and parenting advice, a gift registry, and an online photo gallery of children using company products. Customers can shop by brand, category, or age group or get advice on age-appropriate toys and games. President Debra Shah, a former nurse specializing in mother and child medical care, founded Sensational Beginnings, Inc. in the early 1990s.

Sensational Beginnings (SB) helps kids start having fun early. The catalog and online merchant sells educational toys, furniture, and safety and child care items for infants and toddlers. (SB also operates a single store in Michigan.) Toy categories include science and nature, ride-ons, musical instruments, indoor active play, travel kits, and seasonal items. SB also offers gift-giving and parenting advice, a gift registry, and an online photo gallery of children using company products. Customers can shop by brand, category, or age group or get advice on age-appropriate toys and games. President Debra Shah, a former nurse specializing in mother and child medical care, founded the company in the early 1990s.

U.S. Toy Co. turns play into work and vice versa. The toy company and its divisions, including Constructive Playthings and U.S. Toy Magic, sell party and novelty items, magic books and supplies, early childhood toys, and multimedia learning materials. U.S. Toy Co., Inc., founded in 1953, operates through stores located in California, Colorado, Florida, Illinois, Kansas, Pennsylvania, and Texas. U.S. Toy Co. also peddles its wares through its Web site. U.S. Toy Co., Inc. publishes catalogs for each of its divisions, including two for Constructive Playthings (one for school and one for family).

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