Recreation is serious business for Affinity Group. The direct marketing firm sells goods and services through its membership and discount buyers clubs, such as Good Sam, Coast to Coast Resorts, Camp Club USA, and President's Club. It offers RV products (including air conditioners, sanitation systems, furnishings) not usually found in general merchandise stores at about 80 Camping World specialty shops across the US, as well as via catalog and online. Affinity also publishes magazines and travel guides, from which it derives subscription fees and ad sales revenue. Chairman Steve Adams is the majority owner of both Affinity and, through another entity, RV retailer FreedomRoads.

PC Mall, Inc., together with its subsidiaries, operates as a value added direct marketer of technology products, services, and solutions to businesses, government and educational institutions, and individual consumers primarily in the United States. It offers information technology products, services, and solutions, as well as consumer electronics equipment and other consumer products. The company’s product portfolio comprises software, notebooks, desktop, storage and networking devices, iPods/MP3s, displays, servers, printers, supplies, input devices, memory devices, consumer electronics, and accessories. It also provides strategic planning, needs assessment, solution design, product acquisition/e-procurement, project management, installation, post installation support and maintenance, systems refresh and installation/move/add/change, and recycling and disposal services to the commercial and public sector markets. In addition, the company offers data center, client computing, unified communications, network infrastructure, enterprise security, enterprise server and storage, software licensing, and procurement solutions. PC Mall offers its products, services, and solutions through account executives, field service teams, various direct marketing techniques, and three retail stores, as well as through catalogs under the PC Mall, MacMall, PC Mall Gov, and SARCOM brands; and through Web sites, such as pcmall.com, macmall.com, pcmallgov.com, gmri.com, sarcom.com, abreon.com, onsale.com, and clubmac.com. PC Mall, Inc. was founded in 1987 and is headquartered in Torrance, California.

Color Me Mine Enterprises brings out the Picasso in you. The company has some 150 franchise locations open or under development in about two dozen US states, as well as in Australia, France, Kuwait, the Netherlands, the Philippines, Saudi Arabia, and Taiwan. Customers can choose from more than 400 pieces of pottery and paint it on site, either solo or as part of a party package for birthdays, bridal showers, and other events. Color Me Mine To Go brings the pottery and paint to the party when you can't make it to the store. Some locations also offer workshops catering to students in kindergarten through sixth grades and home-school art certification.

Sports Endeavors gets a kick out of more than just soccer. Through its catalogs and websites, the company offers equipment and apparel for soccer, lacrosse, and rugby players. Its Eurosport unit operates SOCCER.com, which receives more than 2 million visitors a month, and its Eurosport catalog has the widest circulation of any US soccer publication. Sports Endeavors also operates the Great Atlantic Lacrosse Company, which sells through its eponymous catalog and LACROSSE.com, and the World Rugby Shop, which sells through its website and catalog of the same name. Sports Endeavors was founded in 1984 by brothers Mike (CEO) and Brendan (COO) Moylan.

Europejski Fundusz Leasingowy SA largest of its kind in Poland, leases both commercial and passenger vehicles, as well as industrial machinery and IT equipment. It is also expanding into leasing agricultural equipment and real estate, and is becoming a major lender for car loans. The Polish arm of France-based Crédit Agricole owns EFL. Fellow Polish firm Lukas Bank, also under the Crédit Agricole banner, teams with EFL to offer car loans. EFL was formed in 1991.For the times when it's better to lease than to buy, Europejski Fundusz Leasingoway (EFL) has the right vehicle and/or a loan to secure it.

Florida Transportation Systems makes sure the wheels on the bus go round and round. The company sells and services Blue Bird school buses and other commercial buses, such as transit and shuttle buses made by Thor Industries, ADA-accessible paratransit vans made by The Braun Corporation, and minibuses made by Girardin. Customers include Florida school districts, transit agencies, and local governments in the Sunshine State. Florida Transportation Systems was founded in 1982.

Kelly Paper was founded in 1936 by Art Kelly. Kelly Paper has a range of products for writers of the purple sage. The company sells a variety of papers (including fine printing, inkjet, laser, and carbonless), plus labels, envelopes and packaging supplies, through about 50 locations mostly in California, but also in Arizona, Nevada, Oregon, and Washington. Its products are also sold online. Brands include 3M, A.B. Dick, Avery Dennison, Boise Cascade, Domtar, Georgia-Pacific, and Xerox. Kelly Paper also sells preprinted and specialty items, such as brochures, business cards, and postcards. It is a subsidiary of Australia's largest paper maker and merchant, PaperlinX.

XMA Limited company was formed after Orion Media Marketing acquired XMA in 2007 and migrated its business operations. XMA distributes computer and office supplies to businesses and the public sector in the UK. Products include Flash memory cards, data storage tapes, digital cameras, printers and spare parts, laser toners and inkjet cartridges, specialty papers, transparency film, and interactive whiteboards. Cisco, Hewlett-Packard, Microsoft, and Toshiba are among its top brands. XMA Limited also provides consultation and support services. Public sector clients include local government agencies, schools and universities, and health-care organizations.

CarMax, Inc., through its subsidiaries, operates as a retailer of used vehicles in the United States. It also sells new vehicles under various franchise agreements. In addition, the company provides a range of related products and services, including the financing of vehicle purchases through its finance operation, CarMax Auto Finance, and third-party lenders; the sale of extended service plans and accessories; the appraisal and purchase of vehicles directly from consumers; and vehicle repair services. Further, it sells vehicles that do not meet its retail standards to licensed dealers through on-site wholesale auctions. As of February 28, 2010, the company operated 59 production superstores and 41 non-production superstores. CarMax, Inc. was founded in 1993 and is based in Richmond, Virginia.

Hobby Lobby began operation August 3, 1972 with 300 square feet of retail space, located in North Oklahoma City. This was a retail outgrowth of Greco Products, a miniature picture frame company, founded by David Green in 1970. In January 1973, the operation was moved to a house near N.W. 23rd and Western, and the amount of retail space was increased to approximately 1,000 square feet. Over the years this modest beginning has grown into 467 stores which operates in 39 states. The operation, now known as Hobby Lobby Stores, Inc., can no longer be considered just an arts and crafts store. With departments ranging from crafts, hobbies, picture framing, jewelry making, fashion fabrics, floral, cards & party, baskets, wearable art, home accents, and holiday supplies, Hobby Lobby is the place to shop with Super Selection, Super Savings . . . Everyday!

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