Sensational Beginnings (SB) helps kids start having fun early. The catalog and online merchant sells educational toys, furniture, and safety and child care items for infants and toddlers. (SB also operates a single store in Michigan.) Toy categories include science and nature, ride-ons, musical instruments, indoor active play, travel kits, and seasonal items. SB also offers gift-giving and parenting advice, a gift registry, and an online photo gallery of children using company products. Customers can shop by brand, category, or age group or get advice on age-appropriate toys and games. President Debra Shah, a former nurse specializing in mother and child medical care, founded the company in the early 1990s.

Noevir Holding of America operates Noevir USA and Noevir Canada, which distribute personal care products, such as cosmetics and skin care, formulated from natural ingredients. It also sells products for hair care, body care, and nutrition such as herbal teas and spirulina. Brand names include Noevir 505 and Noevir 99, which are sold by the company's independent sales consultants as well as in stores and online. Noevir's products are developed at about a dozen research centers in Japan and the US. The firm is a subsidiary of Japan's Noevir Co. Ltd., which imported aircraft parts when it was first founded in 1964. Noevir began operating in the US in 1979.

Founded in 1973, the company is a subsidiary of Fred Meyer Stores, which is itself a subsidiary of grocery giant Kroger. Fred Meyer Jewelers wants to help you keep track of time while making room in your life for some bling. Founded in 1973, Fred Meyer Jewelers sells value-priced diamond and gemstone jewelry and well-known watch brands, such as Bulova, Citizen, Longines, Movado, and Omega. The company has some 375 jewelry stores in about three dozen states, including locations inside Fred Meyer Marketplace and Kroger Marketplace stores. (More than a third of the stores are located in California, Oregon, and Washington.) It operates under the names Barclay Jewelers, Fred Meyer Jewelers, and Littman Jewelers.

Lyreco was founded in 1926. To a stationer's ears, Lyreco sounds poetic-- and lucrative. Catering to the business-to-business market, stationery and office supply giant Lyreco operates from some 180 locations in about 30 countries. In the UK it operates under the name Lyreco UK. Through alliances with Staples and other distributors, Lyreco's distribution network has an even greater reach. Customers may order their supplies via the Internet, the company's stores, or catalog. Products include computer supplies, envelopes, filing products, furniture, labels, paper, and writing instruments. Stores carry the company's own brand of office supplies as well as major names such as 3M, BIC, HP, Lexmark, PILOT, and Quill.

Wessco International is a leading supplier and wholesaler of customized amenities and accessories (personal care products, bathroom accessories, and food and beverage serviceware) to the global lodging and cruise line industry. The company's clients have included Ritz Carlton, Four Seasons, Omni, Westin, Adams Mark, Bellagio, the Venetian, Royal Caribbean, Disney, Holland America, and Norwegian. Wessco International also offers customized onboard service products (tableware, hot towels, amenity kits, children's items, and passenger comfort items) to top airlines worldwide, such as American, Continental, British, KLM, AeroMexico, Singapore, and Cathay Pacific.

Stark Carpet Corp. company is owned and operated by brothers John and Steven Stark. Their parents, the late Arthur and Nadia Stark, founded Stark Carpet company. Stark Carpet offers carpets, rugs, furniture, and textiles to design professionals for both commercial and residential use. The company sells its products under the Stark Carpet, Stark Fabric, Stark Fine Furniture, Stark Wallcovering, and Darius Antique & Decorative Rugs brand names from its own showrooms in the US and the UK as well as in design centers operated by others. Through its partnership with manufacturer GG Bailey, it also produces a line of Oriental and animal print car mats.

Dana B. Goods distributes musical instruments and accessories from its warehouse in Ventura, California. The company's products include Warwick basses, amps, and accessories; Framus guitars, amps, and strings; RockBass bass guitars; T-Rex pedals; and Humfrees rackmount accessories (for mounting electronic amps and other gear into racks). It also carries roadie gear (carts, dollies, rolling shelves) by RocknRoller. Dana B. Goods is the exclusive US dealer for all these products. The company was founded in 1992 by owner and president Dana B. Teague.

Founded in 1898 as a rubber stamp company, W.B. Mason is one of the largest private office products dealers in the US. It operates about 20 showrooms, including five Whatta Bargain locations that carry furniture and business equipment, in some 10 northeastern states. The company also sells via its online catalog to its base of small and midsized businesses. A well-known entity on the East Coast, the firm stokes its "company next-door" image with old-fashioned ads on TV and in prominent places, such as Fenway Park's manual scoreboard. W.B. Mason is owned by members of senior management, including chairman Steve Greene and CEO Leo Meehan.

Alvarez Lincoln-Mercury began when president Ramon Alvarez, the son of a family from Tijuana that founded Baja California's first airline, purchased floundering Riverside Lincoln-Mercury in 1996 and renamed it. Within months the dealership was at the top in sales for the region after tapping into the Hispanic market.As its name implies, Alvarez Lincoln-Mercury sells new Lincolns and Mercurys, but also high-end car make Jaguar through its dealership in Riverside, California. The dealership also sells many models of used cars. Its Web site lets visitors search inventory, price cars, arrange for a service appointment, order parts, and apply for financing.

Academy is near the head of the class among sporting goods retailers. It is one of the leading full-line sporting goods chains in the US with about 120 Academy Sports + Outdoors stores in Texas and some 10 other states in the Southeast. Academy's low-frills stores carry clothing, shoes, and equipment for almost any sport and outdoor activity, including camping, golf, hunting, fishing, and boating. The company, which also operates a catalog and e-commerce site, dates back to a San Antonio tire shop opened by Max Gochman in 1938. The business moved into military surplus items and during the 1980s began focusing on sports and outdoor goods. The Gochman family still owns Academy and is run by CEO David Gochman.

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