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Games Workshop is the largest and the most successful tabletop fantasy and futuristic battle-games company in the world. Our major brands are Warhammer and Warhammer 40,000. In addition, we hold a global licence from New Line Cinema for a tabletop battle-game based on director Peter Jackson's BAFTA and Academy award winning film trilogy, The Lord of the Rings. Our business is about helping mighty armies to meet headlong on the field of battle. At our HQ in Nottingham, in the UK, we design, manufacture and retail the vast range of Citadel Miniatures plastic and metal soldiers and rulebooks, which are the foundation of an almost infinite hobby. The UK manufacturing operation in Nottingham is complemented by a production facility at our despatch warehouse in Memphis, TN, USA.At the heart of the Hobby are the millions of gamers aged 12 upwards, who spend many of their waking hours collecting, creating, painting and building up the armies which they will go on to command on a carefully prepared table top battlefield. It's all about two people facing each other across a battlefield, each attempting to move their models into position to fire upon their opponent's force or attack them in hand-to-hand combat. The victor is decided by a combination of skill and luck with the players rolling dice to determine whether an arrow hits or a foe is struck down.

Founded as Noah's Ark in 1760 by William Hamley, the store is known for its vast selection of high quality toys, which it also sells worldwide online and by catalog. In addition to its Regent Street flagship store, Hamleys operates about 15 other toy shops, including about a half dozen inside House of Fraser department stores, several at Heathrow and Gatwick airports, and three shops in Denmark. The UK investment arm of Iceland's Baugur Group owns a 64% stake in Hamleys. What is seven stories tall and full of toys? That would be Hamleys toy store, one of London's most enduring and playful attractions. Hamleys has been located on Regent Street since 1881.

Lakeshore Equipment Company aims to make learning fun. Through about 50 Lakeshore Learning Stores in two dozen states, Lakeshore Equipment company sells educational toys and classroom tools, including art supplies, games, learning kits, textbooks, and teacher resource packets. It also offers products that address multicultural learning environments and special needs children, as well as in-store teacher workshops. In addition to its store network, Lakeshore Equipment markets learning materials via its two mail-order catalogs and website. Ethelyn Kaplan founded Lakeshore Equipment company in 1954. Today it is run by her son Michael (chairman) and grandsons Bo (president and CEO) and Josh (VP of Merchandising).

CEO Sharon DiMinico founded Learning Express, Inc. in 1987. For kids (and parents) who want to get on board the educational entertainment train, Learning Express is the first stop. The specialty toy store franchiser has more than 100 locations in about 25 states. It sell toys for every age group with a focus on educational items. Major brands include Alex Toys (craft kits), Calico Critters (animal figures), Groovy Girls (dolls and accessories), Rokenbok (remote controlled vehicles and construction sets), and Thomas the Tank (wooden train sets and construction toys). It offerings are designed to spark creativity, teach diversity, and encourage development.

Sensational Beginnings (SB) helps kids start having fun early. The catalog and online merchant sells educational toys, furniture, and safety and child care items for infants and toddlers. (SB also operates a single store in Michigan.) Toy categories include science and nature, ride-ons, musical instruments, indoor active play, travel kits, and seasonal items. SB also offers gift-giving and parenting advice, a gift registry, and an online photo gallery of children using company products. Customers can shop by brand, category, or age group or get advice on age-appropriate toys and games. President Debra Shah, a former nurse specializing in mother and child medical care, founded Sensational Beginnings, Inc. in the early 1990s.

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